Lazuardi B.

UI Designer

Jakarta, Indonesia4 yrs experience

Highly Stable

Key Highlights

Data-driven decision-making in marketing campaigns.
Proven track record in brand identity design.
Expertise in SQL and Power BI for data analysis.

Stackforce AI infers this person is a Data Analyst specializing in Marketing and Brand Strategy.

Contact

Skills

Core Skills

Data AnalysisBrand StrategyMarket ResearchBrand Identity Design

Other Skills

Project ManagementStakeholder ManagementAudience EngagementAudience TargetingMarket Research & AnalysisBrand Identity DevelopmentBrand DevelopmentCustomer InsightVisual Identity DesignDigital MarketingVector DesignIcon DesignProblem SolvingMicrosoft Visual Studio CodePostgreSQL

About

Data Analyst with a background in brand identity design and brand strategy, combining analytical thinking with a strong understanding of user behavior and business context. Previously worked in marketing and branding, where I analyzed campaign performance, audience engagement, and content effectiveness to support data-driven decisions. Built hands-on projects using SQL and Power BI, working with large datasets to uncover trends, evaluate performance, and generate actionable insights. Skills: SQL, Excel (Power Pivot, Power Query), Power BI (DAX, data modeling) Currently seeking opportunities as a Data Analyst.

Experience

4 yrs

Total Experience

2 yrs

Average Tenure

Current Experience

Kanvasaur

Graphic Designer

Jan 2024 – Dec 2025 · 1 yr 11 mos · South Jakarta, Jakarta, Indonesia · Hybrid

● Analyzed social media performance metrics and audience engagement trends to refine content strategy, driving a 2.3x increase in engagement and improving cross-platform consistency in Q4 2025.
● Optimized KOL campaigns and audience targeting using performance data, increasing reach by 70% and reactivating underperforming accounts within one quarter.
● Improved brand identity and content effectiveness using performance insights, increasing brand recognition and visual consistency by 25% within the first quarter after launch.

Project ManagementStakeholder ManagementData AnalysisBrand Strategy

Bfour studio™

2 roles

Brand Identity Designer

Jan 2023 – Jan 2024 · 1 yr · Yogyakarta, Indonesia · Hybrid

● Led end to end branding initiatives from research through visual identity execution across multiple client projects, improving brand clarity and consistency by 20% within the first three months of engagement.
● Conducted market, competitor, and customer insights analysis to refine brand positioning, reducing revision cycles and improving client approval efficiency by 15% during active project phases.
● Developed and implemented brand guidelines and documentation to support cross team collaboration, increasing production efficiency by 25% within two to three months of rollout.

Market Research & AnalysisBrand Identity DesignBrand StrategyMarket Research

Brand Strategist & Identity Designer

Jan 2022 – Jan 2023 · 1 yr · Yogyakarta, Indonesia · Hybrid

● Designed brand identities from scratch, converting discovery inputs into logo systems, typography, and visual assets that improved brand consistency by 25% within the first quarter after launch.
● Built brand guideline systems and reusable templates, reducing revision cycles by 15% and improving handoff clarity within three months of implementation.
● Delivered production ready brand applications across digital and print touchpoints, increasing asset turnaround speed by 20% within one to two months of rollout.

Project ManagementBrand Identity DesignBrand Strategy

Bukit rhema

Digital Marketing Strategist

Jan 2019 – Jan 2019 · 0 mo · Magelang Tengah, Central Java, Indonesia · On-site

● Analyzed survey data from 1,000 visitors to identify behavioral insights, informing targeted marketing strategies and increasing revisit intention by 7.9% within one quarter.
● Measured brand performance and visual consistency during the development of Bukit Rhema Coffee identity, contributing to a 15% increase in brand recognition within one quarter.
● Optimized marketing campaigns across organic and paid channels, driving a 200% increase in tourist visits and a 30.19% increase in engagement within one quarter.

Market Research & AnalysisCustomer InsightMarket Research

Freelance

Graphic Designer

Jan 2018 – Jan 2021 · 3 yrs · Remote

● Analyzed client feedback and user engagement data to identify trends, improving brand recognition by up to 40%.
● Used data insights to optimize marketing materials, increasing engagement by 15% and conversions by 10%.
● Evaluated project outcomes across multiple engagements, maintaining 80% client satisfaction rate.

Project ManagementBrand Identity DevelopmentBrand Strategy

Mhc

Brand Designer

Jan 2018 – Jan 2019 · 1 yr · Yogyakarta, Indonesia · On-site

● Developed and executed a brand strategy to establish a distinct market and visual identity, increasing brand awareness by 20% within the first quarter after launch.
● Executed digital marketing campaigns across key organic channels, achieving an average engagement rate of 1.86% within the first quarter after launch.
● Led the launch of a retail coffee product, achieving an 85% sell through rate for the initial batch in the first month.

Brand StrategyVisual Identity Design