Oct 2019 – Sep 2022 · 2 yrs 11 mos · India & Malaysia

• Launched the brand and service suite in Malaysia from scratch. Led teams across various functions to achieve 8X growth in 2 quarters.
• Initiated partnernships with the likes of Standard Chartered, HSBC and Tune Protect for customer acquisition and in-app integration, along with Malaysian govt’s MDEC for a higher penetration
• Worked closely with tech to remodel the existing products, making them more suited for the respective Malaysian audience
• Conceptualization and research for international expansion in South East Asia and UAE during the peak of the pandemic
• Responsible for the complete planning and ​launch operations for 22 Indian cities including Kolkata, Ahmedabad and Lucknow- undertaking recruitment, partnerships, vertical growth, quality and PnL.

Aug 2017 – Jul 2019 · 1 yr 11 mos · New Delhi Area, India

• B2B, app-based, used car auctions platform. In 2020, BlueJack was acquired by CarTrade ; 12M annualized sales at the time of exit
• Led the Pilot for Customer Acquisition and built the vertical ground-up into a sturdy framework
• Setup the Affiliate Channel as a source for constant supply
• Cross-functional projects with sales and dispatch teams to streamline their processes and routines.
• Worked with the Product team to build in-house CRM and other tools
• Analysing funnel metrics to improve output and optimise conversion ratios, pointing to the trends in procurement and leading to cost-effective purchases
• Partnering with the biggest showrooms in Delhi NCR to acquire a major percentage of their stock of pre-owned cars
• Develop and implement processes that optimize and automate data for performance tracking, incentive calculations, and improvements
• Keeping track of all business numbers for the department and provide insights

Aug 2016 – Jul 2017 · 11 mos · Chandigarh Area, India

• Led the launch of UberMoto as Bike Taxis in Punjab to grow category position in strategic customer segments. Created streamlined processes for sourcing and maintaining supply and conversion of leads.
• Directly worked with regulatory bodies and government stakeholders like the Ministry of Transport and Employment Generation for facilitation and easy execution of the new product initiative.
• Maintaining and analysing different channels of the Funnel for maintaining new supply with particular focus on new commercial and pre-owned private vehicles.
• Partnered with multiple OEMs to effectively deploy vehicles on discounted costs. Tracking results and cost for each partnership
• Led the Driver Obsession vertical for Ludhiana and Chandigarh, emphasizing engagement with the driver community. Focus on all-round development while building a connect on a personal and emotional front and establishing a positive sentiment
• Created processes for control on fraud detection and partner enquiries for the entire facility

May 2015 – Jul 2015 · 2 mos · Gurgaon, India

• Worked with the accounts of National Skill Development Corporation and DuPont India and help manage their advertising requirements. These included Press Ads, TV commercials, Radio Spots, Banners, Posters and Brand development. Learned various aspects of Advertising & Brand management and the operational nuances involved in the functioning of an Ad agency.

Sep 2013 – Dec 2013 · 3 mos · Uttar Pradesh

• Administered daily activities and supervised volunteer teachers in the non-profit society working for educating overlooked village students.

Feb 2013 – Jan 2015 · 1 yr 11 mos

• Co-founded this entity with the aim of studying and discussing inspiring corporate case studies, role playing as professionals of the C-suite and hosting talks by guest speakers from the industry.