Gaganjeet Singh

Digital Marketing Specialist

New Delhi, Delhi, India16 yrs 11 mos experience

Highly Stable

Key Highlights

Over 13 years of experience in education management.
Expert in branding and promotion strategies.
Proven track record in increasing student enrollments.

Stackforce AI infers this person is a Marketing Professional in the Education sector with expertise in branding and lead generation.

Contact

Skills

Core Skills

BrandingMarketing

Other Skills

PromotionSocial Media MarketingCommunicationProject ManagementNegotiation skillTeam LeadershipStrategic ThinkingCross-Cultural AwarenessTechnical CompetenceEthical JudgmentPresentation SkillsTeam ManagementBusiness DevelopmentManagementCustomer Relationship Management (CRM)

About

I am a media and marketing manager at ALLEN Career Institute Pvt. Ltd., a leading coaching institute for engineering and medical entrance exams. I have an MBA in marketing and over 13 years of experience in the education management industry, where I have developed and executed effective branding and promotion strategies for various courses and programs. My core competencies include increasing brand awareness, generating leads, building positive reputation, and increasing student enrollments. I use my creative talent and caliber in digital marketing, public relations, and man-management skills to create a strong brand identity that reflects the institute's values, vision, and mission. I also conduct marketing research, develop and implement marketing plans, and measure and optimize performance. My goal is to drive growth and reputation for ALLEN Coaching Institute and to provide high-quality coaching and excellent customer service to all potential and existing students and parents.

Experience

16 yrs 11 mos

Total Experience

3 yrs 5 mos

Average Tenure

3 yrs 1 mo

Current Experience

Allen career institute pvt. ltd.

Media and Marketing Manager

Apr 2023 – Present · 3 yrs 1 mo · Delhi, India · On-site

Increase brand awareness: This involves creating a strong brand identity that reflects the coaching institute’s values, vision and mission. The goal is to make the brand recognizable and memorable to all potential students and parents.
Generate leads: Branding and promotion activities should aim to attract new students and generate lead. This involves advertising campaigns, content marketing and social media marketing, among other strategies.
Build a positive reputation: The reputation of coaching institute is crucial in attracting new students and retaining old ones. Building a positive response involves providing high-quality coaching, excellent customer service, and responding promptly to students and parents queries and concern.
Increase student enrolments: The ultimate goal of branding and promotion at a coaching institute is to increase student enrolments. This requires aligning marketing efforts with the coaching institute’s academic goals and providing students with a value proposition that sets it apart from competitors in the market.
Maintaining Brand Image: To ensure that the coaching centre maintains a positive brand image. They should develop a strong online presence, create favourable impression on social media, and focus on building a positive reputation in the local community. Maintaining brand Positivity through Feedbacks, Google rating, free SEO along with Paid Promotions and by answering question raised at different platform Like Quora, Reddit,Yahoo Answers & Answers.com
Measure and optimize performance: To effectively leverage branding and promotion activities, it’s important to measure their performance and optimize them accordingly. This involves tracking key metrics such as numbers of leads generated, student enrolments and ROI of marketing initiatives.

BrandingPromotionSocial Media MarketingMarketing

Dd target pmt

2 roles

Head of Branding and Promotion

Promoted

Jun 2019 – Apr 2023 · 3 yrs 10 mos

Expertise in Increasing brand awareness, generating leads, building positive reputation, increasing student enrollments, maintaining branding image and measuring by optimizing performances.
Enrolling students for Target PMT( Regular/Distance Courses).
Giving presentation in schools and coaching.
Responsible for generating business from North.
Expert in preparing solid foundation for each new session by maintaining relationship with parents.
Good connection with schools, coaching, college and consultants.
Exploring new & creative idea for achieving targets.
Conducting marketing research for identifying the potential market.
Developing and implanting different marketing strategies and plans for different markets.
Responsible for preparing marketing budget for assigned territories and managing budgets.
Representing TargetPMT institute in Education Fairs.
Tie up with book shops, Schools and domestic coaching centers for Branding of coaching institute
Planning and executing ATL and BTL activities.
Organizing seminars & Events in different cities and giving presentations.
Counselling of students over phone and ensuring proper follow ups for generating leads from all
territories data.
Handling a Team of 13 People including Designer, Academic coordinator, Counsellors and Marketing executive

Social Media MarketingCommunicationBrandingMarketing

Asst. Marketing Manager

Oct 2012 – May 2019 · 6 yrs 7 mos

Social Media Marketing

Religare technova ltd

Assistant Manager

Aug 2011 – Sep 2012 · 1 yr 1 mo · Jaipur Area, India

Ibm

Project Manager

Mar 2010 – Jul 2011 · 1 yr 4 mos · Gurgaon, India

Media Buying & PR activities of IBM.
Annual Planning, Marketing strategy, Provide market insights to support Operational activities.
Launch of new initiatives and prioritize transactions.
Analyzed trends, Managed Campaigns on social media to achieve growth in online traffic.
Responsible to organize community Innovation Challenge (CIC)- Duplicate/ Local Products.