Jul 2024 – Jan 2025 · 6 mos · Bengaluru, Karnataka, India

Sep 2023 – Jun 2024 · 9 mos · Bengaluru, Karnataka, India

Jan 2021 – Aug 2023 · 2 yrs 7 mos

Nov 2017 – Jan 2021 · 3 yrs 2 mos

• Creating value for customers by safeguarding their IT infrastructure through world-class cyber security solutions.

Jun 2014 – Nov 2017 · 3 yrs 5 mos

• Alliance Relationship - Managed strategic alliance relationship with 20+ Cyber Security OEM partners by jointly developing & executing business & marketing plans and thus creating value for customers.
• Business Growth Plan – Developed strategic imperatives for future growth by reviewing the performance of the business based on market dynamics and win-loss analysis.

May 2011 – Jun 2014 · 3 yrs 1 mo

• Portfolio Marketing – Created marketing business plan & developing messaging and value proposition to enable route-to-markets and design marketing campaigns for IBM’s Security business.
• Digital Marketing - Enabled inbound marketing by creating/managing digital content in the Social Media and Press Publications as well as IBM Security Webpages, Landing Pages, Whitepapers, Datasheets etc.
• Offering Management – Developed strategy for offering improvement as per the need of India domestic market and enabling the usage of standardized global offering & delivery methods by local sales & delivery team.
• People Management – Managed & motivated a winning team of 20+ members from a position of People Manager by assigning tasks, analyzing performance, building trust, developing team spirit and providing leadership opportunities.

Jun 2008 – May 2011 · 2 yrs 11 mos

• Competitive Champion – Assessed the product roadmap, messaging/value proposition and strategic directions of the competition, to formulate IBM strategy to bit the competition.
• Re-usable Frameworks - Developed methodologies around Messaging Analysis, Sales Battlecard, Rating Systems, Gap Analysis and Acquisition Evaluation that stimulates a well-balanced analysis & strategy formulation.
• People Management – Led a team of 8+ members from a position of Team Lead by assigning tasks, analyzing performance and developing team spirit.

Nov 2006 – May 2008 · 1 yr 6 mos

• Product Strategy - Analyzed IBM offerings versus competition to recommend a strategy for product optimization and offering differentiation.

Aug 2005 – Oct 2006 · 1 yr 2 mos · Bangalore

• Responsibilities included Market Assessment, Customer Value Mapping and Industry Analysis along with Competitive Intelligence for marketing and strategy executives within GE Industrial Equipment Services.

Jan 2005 – Jul 2005 · 6 mos · Pennsylvania, United States

• Worked on various projects around productivity measurement metrics, profitability analysis, location growth study and competitive landscape study.

Oct 2003 – Jan 2004 · 3 mos · New Delhi

• Provided wireless internet solutions to corporate customers. Job role required functional knowledge of internet protocols, radio-active frequency layer and networking products like routers and switches.