Nov 2024 – Aug 2025 · 9 mos · Bengaluru, Karnataka, India · On-site

Aug 2024 – Nov 2024 · 3 mos

Jun 2022 – Jul 2024 · 2 yrs 1 mo

• Awarded “Employee of the Month” by CEO for building CRM channels for FKH+ from scratch (11x visits growth in 6 months)
• Built 5 new channels (SMS, RCS, IVR, PN, WhatsApp) for FKH+; Platform CRM Traffic share grew by 233% in 6 months
• Generated 50L+ additional monthly revenue by identifying & building 10+ key customer journeys to enable automated Push triggers
• Enabled automated chatbot flow on WhatsApp giving incremental 9.3% visits & 11% revenue for the channel monthly
• Improved CTRs on Push (2.2x), SMS (2x) via personalized offer callouts by identifying key cohorts with analytics team
• Attained 25% reduction in monthly costs by negotiating & removing inefficiencies with vendors for SMS, IVR & WhatsApp
• Strategized complete creative & content structure with design team; Built tracking reports & success metrics for each channel
• Transformed entire transactional SMS journeys to solve order tracking; Enabled new dedicated FKH SMS handle with vendors

Jun 2020 – May 2022 · 1 yr 11 mos

• Achieved recognition from SVP for performance excellence for 2 consecutive years
• A) Conferred ‘Mission Impossible’ Award (2/50+) for increasing Flipkart Loyalty base by 1.6x in just 1.5 months
• B) Awarded ‘Value Champion’ (1/50+) for driving 6X GMV growth for a Plus exclusive construct in BBD’21
• Ideated & executed GTM plans for 10+ new constructs on Merch, CRM & Social with reach of 200Mn+ audience
• Led marketing of SuperCoins Launch on Myntra, PhonePe and Clear Trip across all channels
• Improved CTRs by 1.6x & funnel conversion by 1.7x for 3P Coin businesses by bringing topicality in constructs
• Made detailed MOPs & AOPs for Plus & 3P Coins businesses with 102% & 130% AOP achievement respectively
• Enhanced page architecture for SuperCoin Zone to increase DAU by 1.9x & reduce bounce rate by 7%
• Enabled personalized Plus comms in auto-nudges across Customer purchase journeys improving CTR by 1.1%

Jun 2019 – May 2020 · 11 mos

• Reduced Furniture Category returns by 2% resulting in net savings of 56L+ per month for the category
• Improved Liquidation yield by 5% for Returned Products by enabling product gradation leading to monthly savings of 6L+
• Increased PL share by 5% in Kids Clothing by launching Virtual PL in 4 brands on Flipkart & Myntra

Apr 2018 – May 2018 · 1 mo · Gurugram, Haryana, India

• Evaluated Coke's 3-year performance for mkt share, shelf space & logistics in 16 regions & 10 cities
• Reviewed 20 SKUs across 5 channels for Coke & competitors via field visits & consumer feedbacks
• Aided in devising on-ground activation for ‘ShareACoke’ & public outreach plan for media team
• with creatives for social-media; assisted GM-Ops & bottling plant for route plan in 4 cities
• Examined commercial feasibility of 4 experiential marketing agencies’ proposals

Mar 2016 – May 2016 · 2 mos · Gurugram, Haryana, India

• Devised marketing strategies to increase social outreach and supervised over various verticals of digital-media marketing campaigns comprising management of official social media handles of Colors Infinity.

Feb 2016 – Mar 2016 · 1 mo

• Developed an insight about wealth management techniques and documented prospects of life insurance sector in India.
• Identified ways for enriching public relations and amplified sales by generating 2 insurance portfolios worth 2 lac rupees.

Jun 2015 – Jul 2015 · 1 mo

• 1.Formulated a case study on R&R of about 1000 displaced people and company’s CSR duties.
• 2. Researched on possible threats of Data Loss and Security.