Jul 2021 – Jul 2022 · 1 yr · Gurugram, Haryana, India

Sep 2020 – Feb 2021 · 5 mos · Gurugram, Haryana, India

• Managed 30+ SMB accounts, formed and cultivated a trustworthy business relationship with the clients in my portfolio
• Actively involved in driving sales and generating leads with an approximate 45% conversion rate.
• Successfully delivered against assigned goals, converted and negotiated with leads in the industry to onboard them, created lucrative offers and payment structures for end-to-end business support.
• Worked on customer experience, providing strategic advices, troubleshoot problems and conflict resolution of accounts offline as well as online pertaining to app promotions, discounts, payments and availability.

Jul 2018 – Feb 2020 · 1 yr 7 mos · Gurgaon, Haryana, India

• Managed a Geo team along with a portfolio of 50+ accounts that contributed to ~15% of the city's total order volume.
• Strategically segmented and prioritized standalone outlets and chains according to their growth potential and contribution in order to manage the portfolio effectively and efficiently.
• Actively involved in generating business, negotiating and concluding advertising sales, providing strategic advice to help clients achieve growth in their order volume.
• Responsible for driving, measuring, and reporting KPIs or the client thereby strategically devising plans to improve client's performance by working on qualitative and quantitative aspects via multiple projects.
• Worked in a cosultative role with the clients on discounting and co-funding structures to create attractive marketing offers that led to ~70% reduction in spend.
• Managed and spearheaded Campaigns for clients i.e from conceptualisation and implementation. Worked on factors like feasibility, cost, expected RoI, marketing and visibility, logistics support.
• Spearheaded and worked multiple projects for my client portfolio to improve basket size, request to sessions, visibilty and cart to order conversions
• Acted as a liaison between agencies/ vendors/ specialists/city teams and the clients to coordinate for creatives, designing promotional merchandise and installing branding collaterals.

Jun 2017 – Jul 2017 · 1 mo · Gurugram, Haryana, India

• Interned under the brand VEET on the project ‘Understanding young consumers and developing a robust and sustainable Point of Market Entry Program for Veet Cold Wax Strips’ to understand the Consumer Immersion Program with the aim to educate, influence and engage with the market to help strengthen the position of the brand.
• Actively involved in generating Point of Market Entry marketing strategies which included 2 programs- on ground College Activation Program and a Campus Ambassador Program
• Designed and Pitched a digital media promotion activity through various beauty/ lifestyle/ fashion bloggers to promote the brand

May 2016 – Jul 2016 · 2 mos · Gurugram, Haryana, India

• Interned under the brand Horlicks on ‘Consumer Promotion Evaluation’ to generate new and differentiated promotional campaigns along with rectifying and recommending changes in the past promotional activities basis a S.W.O.T analysis.
• Scanned the market to understand the scope and dimension of promotions done by the competitors to evaluate their performance

Sep 2015 – Feb 2016 · 5 mos · Greater Delhi Area

Sep 2015 – Nov 2015 · 2 mos · Greater Delhi Area

• Convergence Team Organizing Member