Oct 2025 – Present · 7 mos · United States · Remote

Oct 2024 – Feb 2026 · 1 yr 4 mos · Remote

• Lead a 4-person team across social media, influencer marketing, and employee advocacy, overseeing the blog, 77K-subscriber LinkedIn newsletter, and strategic social programs.
• Developed and rolled out a new social strategy, resulting in a 27% lift in LinkedIn impressions (7.1M), 115% more engagements, 159% more link clicks, and an 9.5% engagement rate—2.9x the industry benchmark for large company pages.
• Grew LinkedIn audience by 123.2% YoY in FY24, nearly doubling total follower gains from the previous year.
• Scaled LinkedIn video views by 229%, from 400K to 1.3M, through a focused push on video-first storytelling.
• Launched ZoomInfo’s first executive social program and scaled employee advocacy from 100 to 1,800+ employees—driving 58K engagements and 36.6M in reach. Helped boost hiring efficiency to a 15:1 applicant-to-hire ratio.
• Built and scaled the company’s first influencer marketing program to 40+ creators across LinkedIn, TikTok, YouTube, Substack, newsletters, and podcasts, generating millions in revenue.
• Founded ZoomInfo’s first B2B customer and prospect community, growing to 1,500+ members across Sales, Marketing, and RevOps with ongoing cross-functional support and engagement.
• Established a cross-functional social support SWAT team operating 12 hours/day, 5 days/week—triaging 900+ priority posts within an hour and resolving issues in under 2.5 hours via coordination with 75+ SMEs across 10+ departments.
• Published 250+ YouTube Shorts to support a strategic AIO/AEO initiative.

Jan 2024 – Oct 2024 · 9 mos · Remote

• Responsible for leading a team of 4 people focused on social media, influencer marketing, community, and exec and employee advocacy.
• YTD our team has driven an increased ZoomInfo's social reach by 130%, increasing impressions by 81%, and driving an increase in engagements by 85%.
• Lead partnerships with communities, including Women in Sales and SDRLeader.com, and a group of 15 influencers.
• Our team has successfully grown our employee advocacy program by 5x while driving over 43k engagements. Additionally, we work with an ongoing group of executives that we provide white-glove treatment to.

Nov 2023 – Present · 2 yrs 6 mos · United States · Remote

• With 15 years leading influencer programs from start-ups to Fortune 500s, I specialize in building end-to-end campaigns that drive both brand and pipeline.
• I specialize in strategy development, creator identification across LinkedIn, YouTube, podcasts, newsletters and niche communities, hands-on execution and engagement with creators, and KPI reporting that blends awareness metrics with demand outcomes.
• I provide a variety of sources, including:
• Strategy & playbooks: Audience mapping, offer/angle development, messaging, and campaign architecture
• Creator sourcing & vetting: Multi-platform talent identification, relevance and brand-fit scoring, negotiations, and briefs
• Program execution: Content co-creation, thought-leadership series, event integrations, paid/organic amplification, and compliance
• Measurement & optimization: Full-funnel dashboards - impressions, engagement, and UTMs tied to leads, MQLs, pipeline, ACV/ASP, segment, and seniority
• I'm available for fractional leadership, project-based engagements, and ongoing advisory. Send me a DM if you're interested in exploring.

Apr 2023 – Nov 2023 · 7 mos

• Responsible for leading an influencer marketing, community, and podcast team consisting of seven people globally.
• Developed 5+ co-created content influencer series consisting, partnerships that drove hundreds of thousands in reach, tens of thousands of engagement, and engagements that were in the top 20 pages on .com YTD.
• Launched and led Revenue Circle, a private community of 825+ Directors+ in Sales and Marketing roles with a 52% engagement rate YTD.
• Led the bi-monthly Smarter CMO Forum, a private virtual of VPs+ to discuss top-of-mind topics, with 200+ ongoing registrants.
• Awards:
• Marketer of the Year

Mar 2021 – Apr 2023 · 2 yrs 1 mo

• Grew social reach by 2x while driving an engagement rate of 2-4x above industry average.
• Launched an industry award-nominated influencer campaign as part of a brand re-launch that included an interactive comic with 13 influencers, co-created content series, and other outreach.
• Awards:
• Content Marketing Institute Award Finalist

Dec 2021 – Feb 2026 · 4 yrs 2 mos · Boston, Massachusetts, United States

• Pavilion is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.

Sep 2020 – Mar 2021 · 6 mos · San Francisco Bay Area

• Responsible for managing several client relationships, focused on social media and content, in partnership with the PR and Creative teams.
• Research and produce brand, competitive, and key executive social media and content audits for pitches and current clients.
• Drive the development of creative briefs and drafting of thought leadership content for clients for distribution via multiple channels including LinkedIn and the client's blog.

Dec 2018 – Apr 2020 · 1 yr 4 mos · Santa Clara, CA, United States

• Key stakeholder in the development and execution of social media strategies for strategic corporate events, marquee industry events, product launches, and other requests as needed by the business.
• Responsible for the development and execution of paid social media strategies, including the measurement, optimization, analysis, and reporting of campaigns.
• Responsible for the implementation and training of employee advocacy for global marketing, working in tight partnership with global communications.
• Partnering with the global communications team, maintained global governance over all social media channels and tools in coordination with ServiceNow’s Security Operations and Legal teams.
• Serve as the global marketing representative on the ServiceNow integrated global social media team.
• Serve as a representative of ServiceNow for SocialMedia.org, a community for Fortune 1000 companies.

Apr 2018 – Dec 2023 · 5 yrs 8 mos · United States

• With over 12 years in the digital marketing and social media industry, ranging from working with and for SMBs, startups, and Fortune 500 enterprises, I help companies in a variety of ways. Services include but aren't limited to, building out of:
• Social Media strategies, playbooks, education programs, measurement, and social governance
• Content Development and marketing
• Community Management
• Employee Advocacy

Jan 2011 – Apr 2018 · 7 yrs 3 mos · San Francisco Bay Area

• Responsible for leading global social media including a team of direct reports, dotted-line team members, and two social media agencies.
• Managed paid and owned social campaign strategies for corporate, brand, business unit, and product community management.
• Development and implementation of global social media strategy considering specific business unit and geographical needs.
• Implemented global governance model, including Citrix Social Media Guidelines, social infrastructure, consolidation of branded accounts, and implementation of social toolsets.
• Development of partnerships to scale and execute social media efforts including product teams, PR, sales, global customer support, search, media, legal and other relevant teams.
• Responsible for establishing both social selling and employee advocacy programs throughout the company utilizing EveryoneSocial as one of their first 5 clients.
• Implementation of social insights and social listening programs to help optimize based on content performance and audience feedback.
• Key stakeholder on crisis communications, corporate affairs, business continuity, and M&A/business integration teams.
• Served as founding member of the Orange Council for Citrix representative on SocialMedia.org member council, comprised of Fortune 1000 companies active on social media.

Dec 2008 – Jan 2011 · 2 yrs 1 mo

• New Marketing Labs is a new media marketing agency based just outside of Boston, Massachusetts. We work primarily with Fortune 100/500 companies in the B2C and B2B areas of business communications, offering services using social media tools and methods to connect you to your prospects, clients, and customers. Partners include: Citrix, Microsoft, Sony, Molson Coors, SAS, Fancast, Cisco and many other best-in-class brands.

Mar 2008 – Present · 18 yrs 2 mos

• I specialize in helping audiences understand how they can leverage social media and other inbound marketing tools to drive revenue for their business. My style is professional, energetic and motivational. I engage my audiences instead of just allowing them to read off a slide projected on the side of a wall. I customize every presentation to the audience that I will be speaking with and leaves them with actionable advice that they can begin using immediately.

Nov 2007 – Dec 2008 · 1 yr 1 mo

• That's Great PR is an internet PR firm specializing in the writing, distribution and tracking of search-engine-optimized press releases. The company was started as a sister company to That's Great News as a way to take the articles that our clients were having created into plaques and expose that great information on the internet to prospective and current customers.
• As Managing Director I have been directly involved and responsible for the development and implementation of the website, business strategy, marketing plan, team training and development, and customer acquisition.

Jan 2007 – Jun 2011 · 4 yrs 5 mos · Northampton, MA

• Managed the development of new marketing, communications, and social media strategy. Once implemented, the new strategy grew top and bottom line sales by a minimum of 20% per month, as compared to the same month the previous year, for 24+ months straight.

Jul 2006 – Dec 2008 · 2 yrs 5 mos

• That's Great News specializes in designing and manufacturing customized laminated plaques to people and companies that have been featured in newspaper and magazine articles. Additionally, our graphic design team creates beautiful, customized awards for clients who receive notable recognition.
• To accomplish our goals, I manage a team of approximately 100-125 employees who are outsourced to the Philippines and work in 10-12 different teams. These teams include research teams, sales centers, graphics, virtual assistants and other core teams. Additionally, I also oversee marketing, webstore implementations, and special projects.