Mar 2022 – Jan 2023 · 10 mos · Chandigarh, India · On-site

• Delivered monthly sales revenue of $1 million by steering category growth and promotional campaigns. Launched new products and executed targeted sales promotions to maximize customer engagement. Partnered with the purchasing team to regulate COGs and strengthen overall profitability. Monitored SKU performance by reviewing daily sales, impressions, and conversion data. Plan for new product development and photo shoot aligned with customer needs and competitor benchmarks. Enhanced conversion rates and average transaction values through refined merchandising strategies. Performed gap analyses to identify pricing opportunities and positioned new products competitively. Analyzed Google Analytics and MS Excel reports to generate insights that improved PID metrics and conversion rates. Addressed underperforming products by tracking property-level performance.

Feb 2021 – Feb 2022 · 1 yr · United Arab Emirates

• As a Category Manager, I delivered monthly sales revenue of $2 million by steering category growth and executing targeted sales promotions. I partnered with the purchasing team to regulate costs and enhance overall profitability while monitoring SKU performance through daily sales and conversion data. My role involved launching new products and analyzing market trends to position them competitively.
• Achievements: I successfully enhanced conversion rates and average transaction values through refined merchandising strategies and performed gap analyses to identify pricing opportunities. My insights from Google Analytics and MS Excel reports led to significant improvements in key performance metrics.

Dec 2019 – Feb 2021 · 1 yr 2 mos

• In this role, I achieved ₹3.5 million in monthly sales revenue by driving category growth initiatives and developing merchandising and pricing strategies. I oversaw site operations, ensuring product selection and catalog accuracy while evaluating SKU performance through continuous analysis. I directed a team of seven, ensuring accountability through structured performance reporting.
• Achievements: I engineered a viral referral program that secured over 2 million installs within three months, significantly boosting user acquisition. My efforts in onboarding and negotiating with vendors enforced strict margin discipline, contributing to overall profitability.

Dec 2019 – Feb 2021 · 1 yr 2 mos

• Team Handling, Sourcing, Key account Manager, catgory handling, New Brands Onbaording and Achieve GMV target.

Jul 2018 – Nov 2019 · 1 yr 4 mos · Delhi, Delhi

• I achieved ₹2 million in monthly sales by overseeing the fashion and sports categories. My responsibilities included formulating pricing, promotion, and merchandising strategies that elevated sales performance. I executed strategic sales plans in alignment with stakeholders and strengthened vendor relationships through effective negotiation.
• Achievements: My analysis of reports from various analytics tools led to actionable insights that improved key performance metrics. I directed team operations, ensuring accuracy in daily performance reporting.

Sep 2015 – Jun 2018 · 2 yrs 9 mos

• In this position, I achieved ₹2 million in monthly sales by driving performance in the fashion category. I established competitive pricing structures through comprehensive market analysis and executed strategic sales plans aligned with key metrics. My role involved negotiating with vendors and optimizing customer journeys across various platforms.
• Achievements: I successfully maintained updated product catalogs and coordinated with cross-functional teams to ensure seamless execution, significantly increasing deal visibility and customer engagement.

Sep 2015 – Jun 2016 · 9 mos

• Category Management, Vendor Management, New selection, Competition Analysis, New Brand/Vendor Onboarding, Catalog Uploading, Price Negotiation.