Jun 2024 – Mar 2025 · 9 mos · New Delhi

• Took a short break from full-time work after relocating, and wanted to stay meaningfully occupied during this time. I've always had a passion for teaching, so I spent these months tutoring both underprivileged and privileged children in English and Math — something that kept me both engaged and fulfilled.

Apr 2024 – May 2024 · 1 mo · Remote

• Process Improvement: Led efforts to streamline consumer insights processes, optimizing workflows to enhance efficiency in a dynamic startup environment.
• Team Building: Contributed to growing the Consumer Insights team, supporting the company’s early growth and development.

Dec 2022 – Mar 2024 · 1 yr 3 mos · Remote

• Comprehensive Research Management: Managed end-to-end Primary Research projects, including UI/UX, ad testing, product and concept testing, narrative evaluation, and mobile app testing, utilizing both quantitative and qualitative methodologies to meet diverse client objectives.
• AI-Enhanced Insights: Leveraged AI tool to deliver cutting-edge consumer insights. Employed advanced facial coding and eye tracking to reveal both stated and unstated consumer responses, providing clients with deep, actionable data.
• Research Excellence: Proud to have contributed to an AI-driven research paper selected for presentation at the 31st Market Research Society of India (MRSI) Annual Seminar, showcasing the forward-thinking work in AI and market research.

May 2022 – Nov 2022 · 6 mos · Mumbai, Maharashtra, India

• During my time at Kantar, I specialized in ad testing projects, where I was responsible for managing the projects from start to finish. This involved designing questionnaires, analyzing data, creating presentations, and ensuring outstanding client service throughout the process. I have worked closely with clients to deliver high-quality results that provided valuable insights into consumer behavior and preferences.

Nov 2016 – Oct 2017 · 11 mos · Minneapolis, Minnesota, United States

• As a part-time cashier during my stay in the US, I was responsible for handling financial transactions and interacting with customers in a retail environment. This job provided me with valuable insights into consumer behavior and how people shop, which has been useful in my work as a market researcher.

Sep 2014 – Apr 2022 · 7 yrs 7 mos · Mumbai, Maharashtra, India

• As a mom, I have gained valuable transferable skills such as time management, multitasking, prioritization, empathy, listening, communication, problem-solving, leadership, and creativity. These skills have helped me achieve my professional goals by enabling me to juggle multiple responsibilities, communicate effectively, build strong relationships, make decisions, and come up with creative solutions.

Jun 2014 – Aug 2014 · 2 mos · Mumbai, Maharashtra, India

Jun 2010 – Feb 2014 · 3 yrs 8 mos · Mumbai

• I had a primary focus on conducting primary research activities, which involved concept testing, product testing, volume estimation, brand equity tracking, and mobile research. I was responsible for managing a range of projects from start to finish, which included designing questionnaires, analyzing data, creating presentations, and ensuring outstanding client service.
• As I was working for General Mills, which is an FMCG company, I was involved in testing food ideas across several categories. These included baking, meals, breakfast, snacks, fruit snacks, yogurt, and other areas. By conducting these tests, I helped the company gain valuable insights into customer preferences and expectations, which ultimately helped to shape their product development and marketing strategies.

Jun 2009 – May 2010 · 11 mos · Mumbai

• Calculating and managing risk involved in the insurance industry due to catastrophic events

May 2008 – Jun 2008 · 1 mo · Mumbai Metropolitan Region