Feb 2025 – Present · 1 yr 2 mos

• Leading the sales of Flat Products Branded & Retail division for Gujarat and Madhya Pradesh region. Managing team across the region and revenue responsibility of Rs 4500 Cr+.

Oct 2023 – Jan 2025 · 1 yr 3 mos

• Led team of 14 members as Central Lead of Digital taskforce at Tata Steel Flat Products business to reimagine the MSME customer journey and developed e-commerce solution DigECA for MSMEs for procuring steel online. Hands on experience in Project management, BRD preparations and leading the IT development project.
• Followed Agile model of working to execute the project and launch the product in the market.

Jun 2022 – Sep 2023 · 1 yr 3 mos

• Heading the Sales for Branded Products & Retail in Pune & Maharashtra.
• Annual Revenue responsibility of Rs 2000 cr+, handling the sales to SME customers and rural consumers of Flat Product brands of Tata Steel.

Jan 2017 – Jun 2022 · 5 yrs 5 mos

• Jul'20 - June '22 as Executive Assistant to VP-Marketing & Sales
• Business view of entire Steel business of more than Rs 60000 Cr turnover at Tata Steel
• Assisted the VP Marketing & Sales in all activities like Business Decision making, Strategy & Planning, Administrative and Human Resource matters
• Jan '17 - Jun '20 as Sr Manager, Product (Tata Astrum)
• Responsible for Product and Promotion for Hot Rolled brand of Tata Steel - Tata Astrum
• Aided development of more than 20 new products
• Devised micro segmentation approach for bringing in more focus and helping in business growth by 1.5 times

Apr 2012 – Jan 2017 · 4 yrs 9 mos

• May ’15 – Dec '16 as Manager – Sales Planning, Marketing and Sales
• Creating the monthly sales targets for the Steel business of Tata Steel and working out the strategies to successfully achieve them for the month
• Working in cross functional environment with Supply chain, marketing & sales teams to ensure sales as per plan to meet the customer requirements
• Communicating with various stakeholders on regular basis for smooth sales in accordance with the sales plan
• Feb ’14 – April ’15 as Manager – Market Planning, Marketing and Sales
• Developed long term and short term pricing strategies for the entire Steel Business of Tata Steel with a Turnover of ~Rs 40,000 Cr
• Carried out sector analysis on different steel consuming industries through primary/secondary research
• Gauging the growth potential and risk assessment for enabling Tata Steel’s foray into new sectors
• Created the Annual Business Plan for the Steel Business of Tata Steel with annual sales of ~10 million tonnes, while ensuring maximum profitability
• Apr ’12 – Jan ’14 as Manager – Marketing
• Managed the Marketing division of General Engineering business at Tata Steel with a turnover of ~Rs.10,000 Cr
• Developed sales and marketing strategies to aid the Market Development process for sustainable business growth
• Developed monthly pricing guidelines for pan India customer base of ~50 customers by tracking Market (domestic & international) Dynamics, Competition movement and other macro-economic factors to drive profitability
• Played key role in market development activity for almost doubling the General Engineering business from a sales level of 750,000 tonnes to reach 1.5 Million tonnes with capacity expansion
• Executed the Long Term and Annual Business Plan for the business to ensure maximum profitability in line with the organizational objectives