Apr 2022 – Apr 2025 · 3 yrs · Dubai, United Arab Emirates · Hybrid

• Helping business grow by enabling marketers make the most out of their marketing spends and effort using data. Building Datahash platform as a studio for marketers and advertisers to unlock the potential of the business data resulting in improving ROAS, CX and other critical marketing, engagement and product metrics.

Feb 2021 – Apr 2022 · 1 yr 2 mos · Gurugram, Haryana, India

• Launched and grew upskilling programs for early career professionals in software engineering, product engineering, data science, and game development.
• Optimized the acquisition journey through various stages of program awareness, application, evaluation, admissions, and onboarding by defining the product strategy while leading the product team.
• Collaborated with engineering, academic, sales, and marketing teams to drive program success.

Jul 2018 – Aug 2020 · 2 yrs 1 mo

• Led conceptualization and launch of VMC Guru - Live Online Learning Platform. Delivered 5X Y-o-Y growth for Online Programs for 3 Years leading product development, strategy, and growth efforts.
• Grew VMC’s online acquisition channel leading to 80% Y-o-Y increase in overall customer acquisition
• Leading product and business growth by scaling customer acquisition, user retention, and optimizing CPA on web and mobile platforms for VMC’s Online and Classroom programs

Dec 2017 – Feb 2021 · 3 yrs 2 mos · Gurgaon, India

• Building solutions to efficiently improve learning outcomes for K-12 students through personalised adaptive learning. The solutions need to be scalable and affordable to be able to reach 250mn+ school students in India and beyond.
• Improved learning outcomes will empower students to become better problem solvers of the future, with immediate goal of helping them perform better in school and competitive exams including engineering (JEE), Medical (NEET), NTSE, and Olympiads.

Jul 2016 – Dec 2017 · 1 yr 5 mos

• Leading product strategy and roadmap for Evalueserve. Successfully led the development, launch, and enhancements for following products and platforms:
• InsightBee platform (insightbee.com)
• On-demand research products
• Sales Intelligence
• Procurement Intelligence
• Innovation Intelligence
• Customer products are enabled by patent-pending technology employing smart workflow, data collection, data processing, machine learning, and text analytics techniques
• Product strategy led by product adoption and conversion targets
• Built a team of product managers and business analysts to develop and manage internal and external products
• Working with cross-location technology development, UI/UX design, marketing, and business teams to build great products and taking them to market.
• Following Lean Product ideology and using Agile SCRUM methodology for product development.
• Working with various partners and vendors that solve different parts of the puzzle to deliver best quality products to customers

Jan 2015 – Jun 2016 · 1 yr 5 mos

• Managing products at InsightBee for offering and conducting B2B2C custom on-demand research. Providing ordering and access environment to professionals with state-of-the-art implementation in collaboration with our UX and technology partners.
• Disrupting the research and knowledge processing domain by developing futuristic research platform supported by data management, Big Data, and machine learning technologies, to enhance researchers' and analysts' productivity and quality of output.

Oct 2014 – Dec 2014 · 2 mos · Bengaluru Area, India

• Managed cross-functional programs primarily related to Consumer Apps working closely with Product, Technology, Business, and Marketing teams.
• Role included:
• Drive new initiatives through cross-functional working with management, product, technology, marketing, and operations teams
• Managing product roadmap with product and technology teams
• Working with technology teams to define features, implementation plan, and timelines.
• Utilizing good knowledge and hand-on experience of development, workflow management tools, and quality assurance practices for effective Product development.

Apr 2012 – Sep 2014 · 2 yrs 5 mos · New Delhi Area, India

• co-Founder - CTO at Zecross. Handling technical operations in Web Development, Social Media Applications, and Mobile Applications (Android and iOS).
• I focus on providing state-of-the-art and innovative solutions to the clients in Technology domain, particularly in Web, Mobile, and Social, by converting my strong belief in combination of Art and Technology into professional output.
• I have lead Design and Development efforts at Zecross for taking clients' products from idea to launch, following end-to-end Product development cycle including Conceptualization, Requirement Analysis, Prototyping, Design, Development, Testing, and Deployment.
• Not to mention, have handled the default roles that come as part and parcel of Entrepreneurship.
• Hands-on designer/developer with experience in (and I really love getting my hands dirty on them!)
• Backend: LAMP Stack, Web Frameworks (Laravel, RoR, CodeIgniter, Magento)
• Frontend: HTML5, jQuery
• Mobile: Android
• Design: Photoshop

Aug 2011 – Mar 2012 · 7 mos

• Managed IP related projects in ICT domain with a team of 20 professionals

Aug 2010 – Jul 2011 · 11 mos

• Patent Portfolio Optimization

Aug 2009 – Jul 2010 · 11 mos

• Intellectual Property projects including Prior Art Search, Landscape, EoU, Patent Validation

Sep 2007 – Aug 2009 · 1 yr 11 mos

• Research related to IP Assessment Management including Patent Research and Analysis, IP Portfolio Analysis and Competitive Assessment. Current responsibilities include Project management, Client interaction and development, Internal Knowledge development and trainings, Recruitments
• Actively involved Training and Development of Automation tools Data Collection, Data Management, Report Preparation and Presentation

Jul 2006 – Aug 2007 · 1 yr 1 mo

• IP projects including Landscape, Prior Art Search, Patent Validation in the domain of Electronics and Communication