Oct 2022 – Aug 2025 · 2 yrs 10 mos · Hyderabad, Telangana, India

Jun 2019 – Jul 2022 · 3 yrs 1 mo

• End to end ownership of Adult Nutrition Portfolio in consumer focused wellness division for India and EM.
• ◦ Responsible for product strategy, brand planning, driving P&L, designing & execution of marketing campaigns for Celevida & 2 other through multichannel demand generation: traditional, e-comm. & D2C.
• ◦ Undertook product life cycle mgmt of 6 products including innovation, new product launch, product improvement
• ◦ Registered a 2 yr revenue CAGR of 94.3% across channels, generating 50% of division’s revenue & 55% T-OE
• ◦ Established Celevida as category key player, ranked 2nd in brand equity and acquired 5% mkt share in 2 yrs of launch
• ◦ Increased revenue share of digital by 3x, ideated and executed SEO, e-commerce marketing and social media funnelling
• ◦ Worked on 360-degree campaigns: celebrity endorsement, social media burst, ATL with 1k GRPs and reach 70+@3
• Improved B2B CRM product(XCEED) adoption in North America region
• ◦ Achieved a 100% sign-up of the platform & presided over activation in 70% of the accounts using one click activation ◦ Increased the customer usage rate on B2B portal from an engagement of 13% to 70% through push comm. campaign
• Expansion Strategy of Prescription(Rx) and OTC Products - Vietnam Region
• ◦ Identified first generic to launch(FGTL) products for premiumisation in the Rx mkt through instituitional channel ◦ Proposed 128 Products in FTL, FGTL & FFTL space with a mkt size of $370Mn and GTM for 9% mkt share year 5 ◦ Prepared an OTC business plan and identified products from India portfolio and proposed GTM with a 5% mkt share
• Received the rising star award for exceptional performance and exhibiting ASPIRE behaviour for divison in FY22
• Received certificate of excellence for demonstrating aspirational growth mindset key ASPIRE behaviour in FY21
• 2 projects from young leader’s program shortlisted from 65 YLP projects for presentation to MD of Dr.Reddy’s

Apr 2018 – May 2018 · 1 mo · Bengaluru, Karnataka, India

• ◦ Evaluated hospitality sector in the Hong-Kong stock market and identified tailwinds & headwinds for cashflow projection
• ◦ Suggested a target price, stock rating & investment rationale for 10% upside based on a DCF & peer valuation model

Jun 2016 – Jul 2016 · 1 mo · Hyderabad Area, India

• Ward and Sub-District level demographic maps
• Co-ordinated with GIS partners for mapping and delivered 33 Maps Of Ward Boundaries
• Analyzed the demographic data of the 33 cities with references to spatial data

Apr 2016 – May 2016 · 1 mo · New Delhi Area, India

• Intern at Office of Advisor to CM, Public Grievances & Anti-Corruption
• Analyzed cases for DSIIDC and Transport Departments in Public Grievance Monitoring System
• Provided remarks and recommendation on the cases analyzed to the PGMS committee

Jun 2015 – Jul 2015 · 1 mo · Namchi, Sikkim

• Environmental Improvement Plan of Siddheswara Dham
• Undertook a primary survey of the site to and interacted with various stakeholders to understand the existing physical infrastructure and environmental conditions
• Identified environmental issues in the area, developed an Environmental Improvement Plan