Sunil Kumar Bawandla

Chief Operating Officer

Hyderabad, Telangana, India11 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years in luxury retail strategy.
Achieved break-even in competitive markets.
Spearheaded international market entries.

Stackforce AI infers this person is a Luxury Retail and E-Commerce expert with a strong focus on business development and strategic growth.

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Skills

Core Skills

Luxury Retail StrategyP&l OwnershipInternational ExpansionSales And MarketingRetail ManagementBusiness DevelopmentMerchandising Strategy

Other Skills

Merchandising & Category ManagementRetail OperationsFranchise PartnershipsStrategic BuyingConsumer Experience DesignMarketing CampaignsE-CommerceMarketing StrategyRetail Growth StrategyCategory ManagementMerchandisingAssortment PlanningBuying & Inventory ManagementConsumer Behavior AnalysisVisual Merchandising

About

Over 10 years of experience in luxury retail strategy, merchandising, and category management, with a focus on driving sustainable growth through innovative market expansion and operational efficiency. Currently serving as Chief Operating Officer at The Mahal Fashions, successfully spearheading international market entries and overseeing end-to-end retail operations, including store launches, franchise partnerships, visual merchandising, and localised PR campaigns. A proven track record of achieving measurable results, such as delivering consistent sales growth and achieving break-even in competitive markets through strategic buying, consumer experience design, and marketing campaigns. Committed to creating impactful brand strategies and fostering customer engagement to develop scalable and future-ready fashion businesses.

Experience

The mahal fashions

2 roles

Chief Operating Officer - Australia & Bangladesh

Jan 2025 – Present · 1 yr 3 mos

Spearheaded the successful launch of The Mahal Fashions in Bangladesh (Jan 2025), expanding the brand’s international footprint and establishing a high-performing flagship store.
Achieved break-even in under 8 months for the Sydney operations by driving efficient merchandising, category planning, and localized retail strategies.
Directed end-to-end retail operations across international markets, including store launches, franchise partnerships, visual merchandising, staff hiring & training, and localized PR campaigns.
Delivered consistent 10–12% sales growth within 12–18 months by implementing strategic buying, consumer experience design, and marketing campaigns tailored to regional audiences.
Negotiated with leading Indian and global designer brands, bringing exclusive collections to new markets and strengthening The Mahal’s positioning as a premium multi-brand outlet.

Luxury Retail StrategyMerchandising & Category ManagementP&L OwnershipInternational ExpansionSales and Marketing

Chief Operating Officer

Nov 2023 – Present · 2 yrs 5 mos

Marketing CampaignsRetail Management

Bijoliyo

Business Development Manager

Nov 2021 – Present · 4 yrs 5 mos · India

Launched Bijoliyo e-commerce platform, achieving 4x growth YOY and break-even in 2 years.

Marketing CampaignsBusiness Development

Fashion signature official

2 roles

Business Owner

Nov 2018 – Present · 7 yrs 5 mos

Business DevelopmentMarketing Strategy

Business Owner

Nov 2017 – Present · 8 yrs 5 mos

Founded Fashion Signature, a consulting firm that has managed 40+ retail stores and 10+ brands, generating over ₹100 crore in revenue.
Launched Bijoliyo.com (2021), an e-commerce platform that achieved break-even in 2 years and scaled 4x YOY growth.
Sponsored FDCI India Fashion Week (2019), introducing 6 emerging designers to the luxury retail industry.
Specialized in retail growth strategy, category management, and international expansion, helping MBOs and designer brands scale by 10–12% in 18–24 months.
Built a global network of retail partners and designers across India, Australia, Bangladesh, and the Middle East, facilitating smooth market entry and brand scaling.

Marketing CampaignsBusiness Development

Tifara

Head of Retail (Hybrid )

Nov 2018 – Present · 7 yrs 5 mos · Chennai, Tamil Nadu, India · Hybrid

Leading retail growth, merchandising strategy, and brand partnerships for Tifara, a premium multi-designer luxury fashion destination in Chennai. Responsible for driving business expansion, optimizing retail performance, and curating a strong portfolio of designer brands aligned with the luxury consumer market.
Key Responsibilities:
Driving overall store revenue growth and retail strategy, with focus on scaling monthly sales and improving conversion metrics
Designer onboarding and brand partnerships, curating high-performing luxury labels for the Chennai market
Leading merchandising, assortment planning, and buying strategy across categories to maximize sell-through and inventory efficiency
Developing HNI clienteling initiatives, trunk shows, and exclusive brand events to drive high-value sales
Managing retail operations, team performance, and SOP implementation to ensure seamless store execution
Building strong relationships with designers, fashion houses, and industry stakeholders for collaborations and market expansion
Driving marketing, PR, and visibility strategies to position Tifara as a leading luxury retail destination in South India
Identifying opportunities for store expansion, new categories, and strategic retail partnerships
Focus: Luxury Retail Growth | Designer Brand Partnerships | Merchandising Strategy | HNI Clienteling | Multi-Designer Retail Management

MerchandisingE-CommerceMerchandising Strategy

Self-employed

Retail Growth & Strategy Consultant (Multiple Luxury Brands)

Jan 2015 – Present · 11 yrs 3 mos · Hyderabad, Telangana, India · On-site

Advised 25+ designer brands and MBOs on scaling retail operations, improving profitability, and building brand equity.
Implemented store management frameworks covering staff training, marketing, bridal & wedding sales pitches, and customer experience strategies.
Increased average sales by 15% per brand within 18 months through customized merchandising strategies and consumer-driven buying plans.
Consulted on international market entry strategies, guiding brands in navigating retail landscapes across India and overseas.
Built long-term partnerships with brands including RBL Brands , ABFRL , Amit Agarwal , Saaksha Kinni , Anita Dongre , Trisvaraa, Dusala India, Sanjeev Marwaaha, Runit Gupta, Ofrida Tribe, AJD Official, and more.