Vanshikaa Oberoi — Co-Founder

Hello and welcome! I’m Vanshi, the founder of The Fingerprint Labs (TFL). With a degree in Marketing and Management from Northeastern University in Boston, I’ve dedicated my career to helping businesses turn their offerings from mere wants into absolute needs with a mix of brand strategy, consumer psychology and business strategy. Over the last few years, I've become Linkedin's Top Voice 2021, I'm a 4x mentor at reputed institutions in India, and I've spoken on 50+ podcasts/webinars/sessions to entrepreneurs all over India - from Chennai to Mumbai, till Delhi. TFL was founded on the belief that customer centricity + great storytelling at the core of a business is what every founder needs to turn their offerings from wants to needs. Our brand strategies resonate, inspire trust, and build lasting relationships - the true backbone of business success. We've worked on industry-leading brands including Bajaj INDEF, PayU, HROne, Souled Store, Benny's Bowl, HYPD, Swiggy, Heads up for tails, Kladio, The Pant Project, Menoveda.. and approximately 150+ more. → Here’s how we can get to know each other: FREE WhatsApp Group: A vibrant community of 600+ people in brand/strategy/marketing sharing ideas and learning together. Ask me for the link! → Here’s how we can work together: Minimum Viable Brand Strategy Workshop: A hands-on workshop that this is tailored towards learning about your audience persona, finding your reason to win the market, and powering it up with a helpful messaging guide DIWM Brand Strategy Project: A comprehensive 2-6 month journey to build your ultimate brand toolkit - we'll do it for you, with you. Helpline Stint: Got a specific challenge? Let’s solve it together in 29 days. If any of this sparks your interest or if you just want to chat about branding over coffee (virtual or otherwise), feel free to reach out → at Vanshi.tfl@gmail.com → or book a slot from my featured section for a 30 minute chat → or drop me a DM. Together, let's create a win-win for you, and your customers using concepts from brand, business and psychology.

Stackforce AI infers this person is a Brand Strategy Expert with a focus on DTC and E-commerce industries.

Experience: 7 yrs 7 mos

Skills

Brand Strategy
Communications

Career Highlights

LinkedIn's Top Voice 2021
4x mentor at reputed institutions in India
Spoken on 50+ podcasts/webinars to entrepreneurs

Work Experience

Thriverse Advisory

Brand Partnership Lead (7 mos)

The Fingerprint Labs

Founder (4 yrs 3 mos)

PeakPerformer

Community Coordinator (2 mos)

ONECelibre

Event Director and Communications Lead (1 yr 5 mos)

Digifynd

Content and Community Lead (5 mos)

Sqrrl Fintech

Brand Storyteller (5 mos)

VanshiChats

Fractional Brand Consultant (7 yrs 3 mos)

onething

Content Writer and Events Lead (4 mos)

PostFold

Community Manager (8 mos)

Washify Services LLC

Digital Engagement Success Specialist (4 mos)

QuotaFactory

Inside Sales Consultant (4 mos)

Dell EMC

Social Media Strategist / Conference Planner (5 mos)

MassEcon

Digital Communications Specialist / Event Prog. Manager (5 mos)

Education

Bachelor of Science (B.Sc.) at Northeastern University

Special Event Planner at Cambridge For Charity

A Level at Cambridge High School, Dubai, United Arab Emirates

Vanshikaa Oberoi

Co-Founder

India7 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

LinkedIn's Top Voice 2021
4x mentor at reputed institutions in India
Spoken on 50+ podcasts/webinars to entrepreneurs

Stackforce AI infers this person is a Brand Strategy Expert with a focus on DTC and E-commerce industries.

Contact

Skills

Core Skills

Brand StrategyCommunications

Other Skills

Competitive Landscape AssessmentTarget Audience ProfilingUnique Value Proposition DevelopmentBrand NamingCore Message CraftingContent Pillar StrategyVisual Brand Language DevelopmentBrand AuditPublic Face StrategyVoice and Tone GuidelinesUX WritingCopywritingBusiness StorytellingCorporate CommunicationsVisual Communication

About

Experience

7 yrs 7 mos

Total Experience

10 mos

Average Tenure

4 yrs 3 mos

Current Experience

Thriverse advisory

Brand Partnership Lead

May 2024 – Dec 2024 · 7 mos

Thirverse helps consumer brands form relationships with celebrities - easier, faster, and in a more structured way.
Thriverse was formed after 15+ years of Rachna, the founder, working in the celebrity endorsements space, where she learned the ropes of the business and where brands and celebrities were struggling.
Thriverse has worked as a matchmaker on these projects:
1. WhiteHat Jr. x
Hrithik Roshan
Asha Bhosle
R. Madhavan
⁠Madhuri Dixit
⁠Mahesh Babu
and many more
2. Novo Nordisk x Kapil Dev
3. Bloom Hotels x Rahul Dravid
4. TagZ Foods x Shikhar Dhawan
5. Masterchef India x Chef Marco Pierre White
Looking for your first celeb?
Hunting for a celeb for a campaign?
Scouring for the face of your brand?
Reach out on vanshika@thriverseadvisory.com and let's chat about your project.

The fingerprint labs

Founder

Jan 2022 – Present · 4 yrs 3 mos

Building The Fingerprint Labs in stealth, while having worked with 100+ startups and MSME's across the globe.
From Bajaj to brands you'll hear of - we've been working tirelessly behind the scenes with founders, enabling their success.
What we do:
We build founder-first, purpose-led brands that drive consumer love and loyalty
BRAND STRATEGY
Competitive Landscape Assessment
Target Audience Profiling and Segmentation
Unique Value Proposition (UVP) Development
Positioning
Brand Naming
COMMUNICATIONS/ CONTENT CONSULTANCY
Core Message Crafting
Content Pillar Strategy
Tone of Voice Guidelines
Multi-Channel Integrated Communication Plan
VISUAL IDENTITY
Visual Brand Language Development
Style Guide Creation
Color Palette and Typography Selection
Custom Logo Design
Branding Collaterals
BRAND AUDIT AND ANALYSIS
Comprehensive Brand Health Check
Want to chat? - DM me/connect with me for the 1:1 call link
Alternatively, you can self-book out the time on my calendar with the link on my profile

Brand StrategyCompetitive Landscape AssessmentTarget Audience ProfilingUnique Value Proposition DevelopmentBrand NamingCore Message Crafting+4

Peakperformer

Community Coordinator

Aug 2020 – Oct 2020 · 2 mos

Onecelibre

Event Director and Communications Lead

Jul 2020 – Dec 2021 · 1 yr 5 mos

Digifynd

Content and Community Lead

May 2020 – Oct 2020 · 5 mos

⇨ Creating content to build awareness and interest in Digifynd's activities. Additionally, I am responsible for managing their online community.
My goal is to create memorable online experiences via the webinars we are hosting with market leaders.

Sqrrl fintech

Brand Storyteller

Jun 2019 – Nov 2019 · 5 mos

⇨ Building audience and transactional customers via a multi-channel approach
Upgraded customer-facing emails and push notifications on CleverTap to ensure brand language
is maintained
Crafted communication to be used for retention purposes along with Content Lead and Growth Lead
Assisted with UX content writing on new pages that were created for insurance and lending
Generated an opportunity with TapChief’s 75K professionals to host a webinar session
Advocated for and pioneered podcast presence for Sqrrl on the Paisa Vaisa Podcast - winner of
Best Business Podcast, 2019
Established a thought-leadership Linkedin strategy for the CEO to build a stronger corporate
reputation. 30,000 post views recorded on Yourstory, Tech 30 announcement

Vanshichats

Fractional Brand Consultant

Jan 2019 – Present · 7 yrs 3 mos

⇨ Constructing brand strategy for D2C and Technology companies that are causing a meaningful difference to the world.
I specialize in brand strategy creation and ideation
Together we build your brand's:
Heart: Purpose, Vision, Mission, Values
Body: Name, Logo, Tagline, Colors, Typography
Voice: Voice and Tone guidelines, along with messaging pillars
Public Face: UX Writing for website, Strategy playbook for social media, and Copywriting for your PR releases and/or collaterals
Brands I've worked with:
Tech : PayU, FYND Omnichannel, FYND platform, HROne, Saiyarti, Swiggy, Airmeet, Mentza, CREEK, HeyCloudy, Skill Prodigy, ShopWorx, Crater.Club, DiscoverFIN, Divertica
D2C : Souled Store, Benny's Bowl, Heads up for tails, OriginsNutra, Solethreads, Kaeros
Social commerce: HYPD
Book a 30-minute slot and let's chat business
https://topmate.io/vanshichats/1028884

Brand StrategyPublic Face StrategyVoice and Tone GuidelinesUX WritingCopywritingCommunications

Onething

Content Writer and Events Lead

Jan 2019 – May 2019 · 4 mos · India

Postfold

Community Manager

Apr 2018 – Dec 2018 · 8 mos

⇨ Engaging community via brand collaborations, events, content, and email correspondence
Led 3 experiential events for audiences, 30-150 people.
Salsa Night in collaboration with The Wine Company, Moving Souls and gifting partners
Style Your Way in collaboration with Innov8, Merry Käufer and domain experts
Do Good Diwali in collaboration with SimplyBlood, Literacy India, Friendicoes and finally, Robin
Hood Army
Initiated brand collaborations with 4 co-working spaces and food delivery vendors
Interviewed and developed content about 3 distinguished individuals from DelhiNCR for the blog section PFAdmires
Managed weekly email workflow and upgraded email content and visuals for communications sent via MailChimp

Washify services llc

Digital Engagement Success Specialist

Sep 2017 – Jan 2018 · 4 mos

⇨ Launched and directed the marketing strategy for existing clients
Managed 5 clients' onboarding onto social media platforms.
Created a content calendar for each client, ensuring the language resonated with the brand.

Quotafactory

Inside Sales Consultant

Mar 2017 – Jul 2017 · 4 mos · Framingham, MA

⇨ Consistently supported outbound sales efforts for clients within technology solutions and staffing.
Researched and prospected 60+ leads daily using effectual sales strategies through LinkedIn Sales Navigator and CRM System SalesForce.
Coordinated with the Director of Business Development to identify leads, report on weekly progress and gain feedback to increase performance and overall productivity.

Dell emc

Social Media Strategist / Conference Planner

Jan 2016 – Jun 2016 · 5 mos · Hopkinton, USA

⇨ Responsible for audience management, engagement and reporting through Lanyon and Sprinklr (Facebook) alongside providing quality customer service for the company’s 10,000+ attendee user conference.
Spearheaded Facebook campaigns using Sprinklr by creating engaging content thereby increasing followers by 8% alongside supporting the ecosystem.
Analyzed and reported on KPI’s using Omniture and Excel (Vlookup, pivot tables) to demonstrate weekly progress on attendance for executive reporting.
Engaged in attendee management exercises through Lanyon to ensure event success on site for the 10,000+ attendees.
Researched and delivered a presentation to executives on technology conferences, identifying areas of strength and presented improvements.
Other responsibilities: customer service, PowerPoint presentations, vendor management and sourcing.

Massecon

Digital Communications Specialist / Event Prog. Manager

Jul 2013 – Dec 2013 · 5 mos · Watertown, MA

⇨ Responsible for member engagement through social media and emails for hosted events.
Marketed pertinent Massachusetts business news and MassEcon events to audience through Facebook, Twitter and LinkedIn using Hootsuite.
Developed monthly newsletters using InDesign and Photoshop for distribution to mailing lists via Constant Contact and uploaded to website via WordPress.
Liaised with attendees, vendors and venues for 13 events with 30-300 attendees.
Researched and consolidated contenders for Team Massachusetts Economic Impact Awards using online journals and news articles.
Other responsibilities: project management and networking.