Mar 2021 – Sep 2025 · 4 yrs 6 mos · Bengaluru, Karnataka, India · Remote

• Collaborate closely with the executive management team on
• Business planning
• GTM Strategy
• Product roadmap / PMF
• Organisation design
• Process maps
• Drive revenue growth

Mar 2017 – May 2021 · 4 yrs 2 mos · Bengaluru Area, India

• Launched a Sales enablement venture that trained and coached 1500+Sales professionals.
• We believe that Sales is part art & part science. The sales function is a skill that can be fine-tuned and mastered with focused Sales enablement activities.
• At 360° Sales Leader, we believe in facilitating the all-round development & empowerment of the sales community and hence the equation EQ + IQ + SQ = 360° (SQ being Sales Quotient)
• We have touched the lives of 1500+ Sales executives and Managers in the last 8 quarters and have provided Sales management and productivity tools and methods.

Jan 2017 – Present · 9 yrs 4 mos · Bangalore, India

• Wanting to evaluate the right revenue growth advisory services for your organization? Happy to connect and hear your plans and see if there is a mutual fit to serve your requirements. Cusp Services offers bespoke solutions for your growth objectives. We recognize that every client has unique goals & objectives and hence we avoid boiler-plate “one size fits all” approaches. One of our startup clients grew 4.5X in revenues over a 2 year period and had a successful merger with a large enterprise.
• If you wish to discuss your growth plans kindly email - Sam@cusp.services and we would be happy to set up a time slot on your calendar and discuss.
• BTW, our prices are higher and clients choose us because we do not delegate and we get directly engaged.
• Our strength is the singular focus in growing the sales funnel & improved conversions and the commitment towards delivering promised outcomes.
• We have worked with customers like you and some of them, CEOs and MDs of organizations, have shared their experiences of engaging us in the "Recommendations section" below. And we are ever grateful to them.
• What do you wish to do next?
• #CEO #Consultant #BusinessMentor #SME #ExecutiveCoach #Management Consultant #Brand #Business planning
• Visit site www.cusp.services to schedule an appointment

Jul 2015 – Jun 2017 · 1 yr 11 mos · Bengaluru Area, India

• My maiden entrepreneurial venture.
• We launched our first mobile app product, in Tamil vernacular, called "தமிழன்டா" (Tamizhanda) on both Android Play store and Apple Appstore. This was a first of a kind, mobile-first, social-media app in the Tamil language.
• Drove select and cost-effective Digital marketing efforts personally to drive the downloads to 50K users overall, with MAU of 10K users and DAU of 2K users. User-generated content overtook the moderator generated content within a matter of 9 months from the date of launch. Basis the progress made, we managed to get a conditional LOI for advertising on the vernacular platform. Pitched in various forums both within India and International events. We shut the platform in Jan 2017 since we could not raise the required quantum of investment required to market the platform.
• Followed some of the lean startup methods to design, test and launch new features on the app (we were on perennial beta).
• #StartUp #Mentor #Incubator #Entrepreuneur #CEO #Digital #Internet #Cloud

Aug 2013 – May 2015 · 1 yr 9 mos

• Build business development team across the top 5 regions of India and provide business leadership for developing large services contracts in the highly competed enterprise customer segment.
• Results:
• Built a 15 member BD team across the regions
• Consultative and solution-led approach being adopted for gaining wallet share in these competitive customer accounts. Hybrid Cloud, Security Services, Mobility Services and Data center services are the core offerings that constitute the incremental revenue streams.
• Developed a Qualified $100Mn Sales pipeline in customer accounts where IBM had less than 5% wallet share
• $30Mn worth opportunities closed in the first year and the pipeline continued to generate valid long-term contracts for IBM
• #ISV Alliances #BusinessDevelopment #Leader #Services #EnterpriseAccounts #Team #LargeDeals

Mar 2008 – Jul 2013 · 5 yrs 4 mos

• Build and nurture team members and Lead a pioneering effort in IBM India to recruit and expand the Channel partner network for Technology Services, which is a first-of-a-kind initiative and we achieved $20 Mn signings in the first year.
• Collaborate and lead the Alliances team in IBM to build and grow revenues from large and strategic ISV/IHV ecosystem partners that were worth $200Mn or IBM India.
• #ISV #Alliances #Services #ChannelSales #RTM #BusinessDevelopment #Leadership #Team

Jul 2006 – Mar 2008 · 1 yr 8 mos

• Led the Marketing team for Sun India.
• Responsibilities included ATL / BTL initiatives to position appropriately and drive demand for the complete range of Sun products, creating SUN India's brand presence on the web, driving the growth of SUN developers network, product management, PR and CxO events.
• #Marketing #CXO #Strategy #Operations #CX #Media #Planning
• Media references:
• http://www.ciol.com/sun-rising-india/
• http://www.ciol.com/baba-sam-head-marketing-sun/
• http://www.thehindubusinessline.com/todays-paper/tp-info-tech/sun-micro-expanding-in-tier-ii-cities/article1648005.ece
• http://www.ciol.com/scott-mcnealy-visit-india-may/
• #Marketing #PR # DemandGeneration #LeadManagement #CRM #Pipeline #Operations #VendorManagement

Sep 2001 – Jun 2006 · 4 yrs 9 mos

• As Country leader for Global Strategic Alliances built the team across India and achieved partner leveraged revenues of $40Mn. This was achieved by partnering with and leveraging the Alliance partners, viz. Software Application vendors (ISVs) , Global SIs and top Indian System Integrators.
• PR: http://www.embeddedstar.com/press/content/2003/9/embedded10351.html
• Along with the India leadership team contributed in developing the "India strategic investment plans"
• #Strategy #ISV #SI #Alliances #Partner #ChannelManagement #Operations #StartUp

Jan 2000 – Jan 2001 · 1 yr

• Country Marketing Manager, Hewlett Packard India – Created and led the country marketing team. Key responsibilities included achieving top line and bottom line revenue numbers for the IT consumer portfolio of products, all elements of brand management and new sales channel development. Grew the business in a short period of time.
• #NewProduct #Launches #Teambuilding #Partner #Consumerproducts

Jan 1997 – Jan 2000 · 3 yrs · Bengaluru, Karnataka, India

• Product Marketing Manager - Acer India, Wipro Acer JV : Responsible for managing the product portfolio of Business Desktops, Servers and Notebooks.
• Achieved Revenue targets & profitability for the product lines. Was part of the core management team that started the new company operation of Acer India and clocked INR1000M (USD 22M) in the first year (1999-2000) of operations.
• Won the "Wipro President’s Award for the year 1997-98", for Business development. Chosen from a total strength of 2000 employees. Overachieved on the revenue and profitability targets for the Notebook PC business.
• #StartUp #Newmarkets #ProductLaunch #Marketing #ProductManagement #Vendormanagement #Businessplanning

Jan 1992 – Jan 1997 · 5 yrs

• Led the channel sales team for the West and South region, which achieved yearly targets and delivered results on the KRAs.
• Developed the region from a base of 15Mill INR per year to 50Mill INR per year in revenue terms.
• Direct Sales of the complete range of IT products into identified large accounts. Broke into competition accounts and added new accounts to the list.
• #NewMarkets #Solutionsales #Partners #NewProducts #BusinessDevelopment #TerritoryPlanning

Jan 1991 – Jan 1992 · 1 yr · Bangalore

• Direct sales of Servers and PC products in large enterprise private and public sector accounts in Karnataka.
• #Sales101 #Territoryplanning #Proposal #Pitching #Objectionhandling #Prospecting #Collaboration