P

Prishita Kalra

Business Development Executive

Pune, Maharashtra, India3 yrs 2 mos experience
AI Enabled

Key Highlights

  • Expert in go-to-market strategies for cybersecurity.
  • Proven track record in driving product adoption and engagement.
  • Strong background in partner marketing and enablement.
Stackforce AI infers this person is a SaaS marketing expert with a focus on cybersecurity and cloud platforms.

Contact

Skills

Core Skills

Go-to-market StrategySales EnablementProduct MarketingDigital MarketingProduct ManagementSales

Other Skills

Partner MarketingGTM StrategyCampaign OrchestrationPerformance AnalyticsAI-led Lead GenerationGTM SequencesContent CollaborationWebinarsProduct LaunchCompetitive IntelligenceMulti-channel CampaignsContent AutomationSocial Media ManagementContent CreationLead Generation

About

Cybersecurity is complex, but taking it to market shouldn’t be confusing. Hi, I am Pri and I work on go-to-market for cybersecurity and cloud platforms, helping teams translate technical products into clear value for customers, partners, and sales teams. My experience spans enterprise SaaS environments, partner-led motions, and global programs across cloud data protection, cyber resilience, and platform security. I’ve worked closely with product, sales, and alliances teams to support real buying conversations — not just campaigns. I’m especially interested in how strong positioning, enablement, and GTM execution shape trust in high-stakes security decisions. Currently focused on GTM, product marketing, or growth roles within cybersecurity and cloud platforms. Interested in chatting about SaaS/Cloud GTM, partnerships, product marketing and AI? 📧 Drop in at: workwith.prishita@gmail.com

Experience

3 yrs 2 mos
Total Experience
2 yrs 3 mos
Average Tenure
1 yr
Current Experience

Druva

Partner Marketing Specialist

Jun 2025Present · 11 mos

  • Dedicated to accelerating revenue and market presence through Druva's strategic partner ecosystem. I design and launch creative co-marketing programs that empower our partners and generate partner-sourced and influenced pipeline.
  • Strategic GTM Planning: I collaborate with top-tier partners and leading channel resellers to build joint go-to-market strategies that capture new market segments.
  • Partner Enablement & Activation: I equip partners with compelling, ready-to-use campaign kits, content, and training to effectively articulate the value of Druva's cyber and data resilience solutions.
  • Campaign Orchestration: I orchestrate end-to-end partner marketing campaigns—from digital demand generation to joint webinars and events—that drive measurable engagement and leads.
  • Performance Analytics: I analyze campaign data and partner engagement to optimize marketing spend, report on pipeline contribution, and refine future strategies.
Partner MarketingGTM StrategyCampaign OrchestrationPerformance AnalyticsGo-to-Market StrategySales Enablement

Revgenius

Member

May 2025Present · 1 yr

Flytbase

2 roles

Marketing Account Manager- Americas

Mar 2024Jun 2025 · 1 yr 3 mos · United States · On-site

  • Built and executed AI-led outbound lead generation systems across email, LinkedIn,
  • and paid channels using tools like ChatGPT, Clay, Instantly, Zapier, Smartlead, and
  • internal signal-based workflows — generating 500+ MQLs and improving SDR efficiency
  • by 40%.
  • Designed full-funnel lead capture and enrichment automations, integrating buyer
  • signals from LinkedIn, SalesNav, and custom scrapers into HubSpot and Notion-based
  • workflows.
  • Acted as internal consultant to GTM, Sales, and Ops teams — delivering training and
  • documentation on how to launch, run, and iterate outbound workflows powered by AI
  • and enrichment signals.
  • Collaborated with content, sales, and product teams to build end-to-end outbound
  • playbooks and multi-touch GTM sequences tailored for global B2B SaaS accounts.
  • Worked on client-facing webinars, ABM campaigns, and field demo assets — aligning
  • messaging to funnel stage and conversion goals across multiple projects simultaneously.
  • Continuously self-trained on the evolving AI-sales stack (Clay, Relevance AI, n8n,
  • Vercel workflows), regularly implementing new automations for demand gen and internal
  • GTM scaling.
  • Executed rapid iterations of messaging, data sourcing, and signal workflows to refine
  • targeting and enhancing open/reply/booking rates.
AI-led Lead GenerationGTM SequencesContent CollaborationWebinarsProduct MarketingGo-to-Market Strategy

Marketing Associate

Mar 2023May 2024 · 1 yr 2 mos · United States · On-site

  • Led 4+ global SaaS product launches, owning complete GTM strategy from
  • positioning and messaging to post-launch enablement, driving a 25% boost in feature
  • adoption, 30% growth in engagement, and a 24% increase in net retention rates.
  • Created competitive intelligence assets (battlecards, objection handling guides,
  • competitor analysis) and optimized sales enablement content (decks, one-pagers,
  • brochures), resulting in a 12% increase in competitive win rates and a 20% rise in deal
  • closures.
  • Spearheaded multi-channel GTM campaigns (email, LinkedIn, webinars) and
  • customer engagement initiatives across North and South America, generating 500+
  • MQLs, reducing pipeline velocity by 35%, and improving post-conversion show rates.
  • Scaled content production 3x by implementing AI-driven content automation systems
  • (ChatGPT, Jasper) and managed a full SEO content roadmap, leading to a 40% surge in
  • organic traffic and $100K+ pipeline influence via webinars, ABM campaigns, and thought leadership.
Product LaunchCompetitive IntelligenceMulti-channel CampaignsContent AutomationGo-to-Market StrategySales Enablement

Self-employed

Social Media Manager

Oct 2022Mar 2023 · 5 mos · Remote · Remote

  • 1. Social Media Manager for a fitness influencer on Instagram.
  • 2.Managed the entire account, answering queries, hosting Q/A sessions, replying to comments, talking to prospective clients.
  • 3. Created engaging infographics for the page.
  • 4.Profile optimisation to bring in more traction and engagement.
  • 5.Using Instagram tools and techniques successfully brought in more than 5K followers organically over a period of 70 days.
  • 6.Increase the revenue by USD 10,000 over 90 days of tenure
  • 7.Created entire content calendars for uniformity and growth.
  • 8.Lead generation
Social Media ManagementContent CreationLead GenerationDigital MarketingSales Enablement

Accenture

Product Management Intern

May 2022Sep 2022 · 4 mos · Remote · Remote

  • 1.Completed a virtual internship programme of 5 months with Accenture
  • 2.Completed 4 different tasks well before the deadline and submitted for approval.
  • 3.Created presentations for each proposal and carefully analyzed the project at hand
  • 4. Devised appropriate strategies for each project.
Project ManagementPresentation SkillsProduct Management

The dialogue box official

Digital Media Intern

Feb 2022Mar 2022 · 1 mo · London, England, United Kingdom

  • 1. Devised a marketing strategy for the company.
  • 2. Created a buyer persona.
  • 3. Helped in content management, content posting and strategical management of the content.
  • 4. Instagram marketing was included as well.
Marketing StrategyContent ManagementDigital Marketing

Self employed

Freelance Content Writer

May 2021Oct 2021 · 5 mos

  • 1. Freelanced as a content writer.
  • 2. Received on demand articles according to different niches.
  • 3. Carried forward meticulously detailed research for every article.
  • 4. With no specific niche in mind, this opportunity exposed me to a plethora of topics and streams to work in and gain knowledge about.

Everyfin

Sales And Marketing Intern

Dec 2020Feb 2021 · 2 mos · London, England, United Kingdom

  • 1.Handled the company’s online presence and marketing their products to new and interested customers.
  • 2. Created marketing pitch for the customers and worked with a team of 10+ interns.
  • 3. Helped the company meet their market segments by advertising their brand into prospective consumer branches.
  • 4. Brought in newsletter subscriptions of 50+ people within a span of 2 months.
  • 5. Also served as the campus ambassador for the company.

The leading edge solutions

Marketing and Finance Intern

Aug 2020Oct 2020 · 2 mos · Delhi, India

  • 1. Sales and marketing intern.
  • 2. Lead a team of four members towards creating a marketing campaign for the company’s social media page.
  • 3. Created an in depth investment analysis report of the company’s investment.
  • 4. Created and delivered a sales pitch to the prospective consumers and buyers.
  • 5. Organised the financial reports of the investment details of the company’s main market segment.
Sales Pitch CreationMarket ResearchSales

Education

MIT School of Business

International Business

Jul 2019May 2022

Swaraj India Public School

High School Diploma

Jan 2018Jan 2019

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