George R.

Associate Partner

Riyadh, Saudi Arabia20 yrs 4 mos experience

Highly Stable

Key Highlights

15+ years of experience in marketing and brand leadership.
Proven ability to drive business growth through digital strategy.
Expertise in aligning marketing with business objectives.

Stackforce AI infers this person is a Marketing and Brand Director with expertise in digital strategy and social media engagement.

Contact

Skills

Core Skills

Social Media MarketingContent StrategyCorporate CommunicationsPublic Relations

Other Skills

Social Media ManagementContent CreationSocial Media AnalysisInfluencer MarketingWordPressCanvaAdobe LightroomMedia RelationsCrisis ManagementEvent ManagementPaid Media AdvertisingCommunity ManagementBrand AwarenessDigital PhotographyInstagram Marketing

About

I am a Marketing and Brand Director with 15+ years of experience shaping digital strategy and driving business growth through social media and brand leadership. I have led large-scale campaigns that built market leadership, expanded brand equity, and delivered measurable revenue impact across global platforms. My expertise spans brand strategy, content innovation, and social-first campaigns, with a proven ability to translate cultural insights and analytics into strategies that shift perception and scale engagement. I have directed cross-functional teams, managed multimillion-dollar budgets, and built influencer and employer branding programs that strengthened reputation and talent pipelines. As a senior leader, I focus on aligning marketing with business objectives, using creativity, data, and executional discipline to grow audiences, deepen trust, and unlock long-term enterprise value. P.S. this was written by ChatGPT but is actually quite accurate.

Experience

20 yrs 4 mos

Total Experience

4 yrs 9 mos

Average Tenure

Current Experience

Careem

2 roles

Associate Director - Social Media

Promoted

Aug 2023 – Dec 2024 · 1 yr 4 mos

Social Media Manager

Aug 2021 – Aug 2023 · 2 yrs

Freelance

2 roles

Research And Policy Analyst

Nov 2018 – Aug 2021 · 2 yrs 9 mos

Social Media Manager

Apr 2017 – Aug 2023 · 6 yrs 4 mos

Created and managed four personal Instagram accounts and two Facebook pages with an estimated follower count of 100,000 people, all gained organically, with focus on the travel, hospitality, and food and beverage industries
Built a WordPress travel blog that receives more than 8,000 monthly unique visitors
Participated in several worldwide influencer campaigns which led to a proven increase in the clients' engagement and reach
Developed written and visual content and advised international hotel chains, airlines, and travel companies on best practices to develop social media strategies and calendars, and increase engagement among specific audiences
Experienced in social media listening and analysis tools such as Awario and Agorapulse
Experienced in WordPress, Canva, Adobe Lightroom and other photo editing, design, and creation tools

Social Media ManagementContent CreationSocial Media AnalysisSocial Media MarketingInfluencer MarketingWordPress+3

Milaha

Corporate Communications Specialist

Nov 2014 – Nov 2018 · 4 yrs · United Arab Emirates

· Wrote and translated press releases covering the announcements, projects, acquisitions, and appointments of the company and its 5 strategic business units in the oil & gas, maritime shipping, logistics, financial, and real estate sectors
· Exponentially increased positive media coverage of company activities by drafting and implementing well-rounded media coverage plans
· Drafted and implemented online and offline advertising plans to increase public and industry awareness of company activities
· Drafted and implemented media exposure plans for newly hired senior managers
· Organized major company events – conferences, exhibitions, signing ceremonies, and annual general assemblies
· Built strong contacts with business, finance, shipping, oil & gas media
· Managed the company's relationship with PR agencies

Us embassy

Media and Political Analyst

Mar 2008 – Oct 2014 · 6 yrs 7 mos · Doha, Qatar

Wrote dozens of descriptive and predictive analyses and rapid response reports on current events in the Middle East
Formulated and implemented a traditional and social media coverage strategy
Performed online content management
Managed and trained a multinational team of more than 20 monitors and researchers
Conducted outreach and liaised with US Government officials to arrange for open source services

Media RelationsPublic RelationsCrisis ManagementEvent ManagementCorporate Communications