Apr 2024 – May 2025 · 1 yr 1 mo

• WebEngage is a full-stack marketing automation platform helping B2C brands make more money from existing customers.
• As GM - Marketing & Growth, I led a team of 15 responsible for:
• #1 Demand Generation & Capture
• Meeting QoQ pipeline target across India, MEA & SEA
• Managing quarterly ad spends on Google, Meta & LinkedIn
• Optimizing Cost Per Opportunity (CPO), Cost Per Valid Lead (CPVL) & CAC
• Generating demand through 1:1 and 1:few ABM
• Orchestrating integrated campaigns across Events, Email, Podcast, Ads & more
• #2 Data Enrichment & Intelligence
• Preparing Target Account Lists (TALs) for Mid-Market & Enterprise teams
• Collaborating with Outbound teams to generate pipeline
• #3 Website & Landing Pages
• Creating Webpages & Landing pages
• Pushing conversion rates above industry benchmark
• Increasing MoM traffic from Paid & Organic sources
• #4 MarkOps
• Maintaining the tech stack containing Google Analytics, Looker Studio, HubSpot, Salesforce, Builtwith, Waalaxy, Zerobounce, Drift, G2, Salesloft, Lusha, SignalHire, Seamless, EasyLeadz, Ahrefs & Zapier
• Preparing attribution & business performance reports like Pipeline Speedometers,
• Junk vs Valid Leads Ratio, Funnel Stage Performance & more.
• In a nutshell, I understand both - Numbers & Creativity. Both of them crucial for Marketing!

Apr 2022 – Jun 2024 · 2 yrs 2 mos

• WebEngage is a full-stack marketing automation platform helping B2C brands make more money from existing customers.
• As a Sr. Manager - Demand Generation, I lead a team of 13 responsible for:
• #1 Website & Landing Pages
• Maintaining MoM growth in traffic from different sources.
• Improving the conversion rate with direct influence on Pipeline & Closed Won.
• Building & optimizing landing pages.
• #2 Ads (Google, LinkedIn & Meta)
• Managing Google, LinkedIn ABM campaigns & Meta Retargeting.
• Planning budget allocation for different markets & personas.
• Strategizing on personalized messaging across ad formats.
• Measuring Cost Per Opportunity (CPO), CPC, Reach, Frequency & other downstream metrics.
• #3 Data Enrichment & Intelligence
• Preparing account & contact level datasets for GTM teams across India, MEA & SEA.
• Maintaining the most efficient data enrichment tech stack resulting in ~$40,000 in annual savings.
• #4 MarkOps
• Preparing marketing attribution & business performance reports on HubSpot, Salesforce & Factors.ai.
• Maintaining the teck stack using tools like HubSpot, Salesforce, BuiltWith, Apptopia, Waalaxy, Zerobounce, Calendly, Crunchbase, Drift, G2, Salesloft, Zapier, Lusha, Asana & GTMBuddy.
• Sharing insights with the right stakeholders for decision making.
• In a nutshell, I understand both - Numbers & Creativity. Both of them crucial for Marketing!

Dec 2021 – Apr 2022 · 4 mos

• WebEngage is a full-stack marketing automation platform helping B2C brands make more money from existing customers.
• As a Manager - Marketing, I was responsible for:
• My team's deliverables, learning & growth.
• Strategizing on Top, Middle, & Bottom-funnel messaging across ad platforms.
• Bringing in Sales Qualified Leads (SQLs) with AOV > $2000 from India, MEA, SEA & LATAM.
• Establishing a neat handshake of SQLs/Opportunities between Marketing & Sales.
• Preparing attribution reports using products like HubSpot, Salesforce & Factors.ai.
• Accelerating current pipeline with online & offline interventions.
• Results delivered?
• Increased the no. of leads by 2X in a quarter.
• Increased ad impressions by 300% on Linkedin in a quarter.

Nov 2020 – Dec 2021 · 1 yr 1 mo

• WebEngage is a full-stack marketing automation platform helping B2C brands make more money from existing customers.
• As a Content and Email Marketing Specialist at WebEngage, I was responsible for:
• Writing lead-gen content in the form of blog posts, email copies, and industry-specific case studies.
• Generating MQLs and SQLs through targeted email marketing.
• Analyzing email campaigns and reporting the findings to the management team.
• Managing WordPress optimization and publishing operations to support the SEO team.
• Assisting the Performance Marketing team with writing compelling ad copies.
• Building a network of guest writers through content partnerships.
• Aiding the Product Marketing team with product-centric content and website redesign.
• Results delivered?
• Published the highest number of case studies in a calendar year (13)
• Increased the no. of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) by 2X.

May 2019 – Nov 2020 · 1 yr 6 mos

• WebEngage is a full-stack marketing automation platform helping B2C brands make more money from existing customers.
• As a Content Marketer at WebEngage, I was responsible for:
• Writing lead-gen content in the form of SEO-friendly blog posts, industry-specific case studies, benchmark reports, and eBooks.
• Generating MQLs and SQLs through targeted email marketing.
• Analyzing email campaigns and reporting the findings to the management team.
• Managing the overall website content and WordPress optimization.
• Assisting the Performance Marketing team with writing compelling ad copies.
• Building a network of guest writers through incoming requests and outreach.
• Driving content consumption through platforms like Growthhackers, Medium, Quora, Zest and Quuu.

Apr 2023 – Present · 3 yrs 1 mo · New Delhi, Delhi, India · Hybrid

• What happens when your email marketing ain't setup for success?
• You lose out on revenue, big time.
• Funnelize helps you avoid it.✌️
• At Funnelize, we help E-commerce & D2C brands drive upto 25% more revenue from email marketing.
• How?
• We follow a 4-step process focusing on:
• 1. Technical Setup
• 2. Segmentation
• 3. Copywriting
• 4. Analysis
• Let's work together?
• Setup sometime here: https://calendly.com/gaurav-arora-funnelize/30min

Aug 2022 – Oct 2022 · 2 mos · India

• As a creator on Crater.club, I took live sessions on different topics within Marketing.

Feb 2022 – Feb 2023 · 1 yr · New Delhi, Delhi, India

• As a Speaker at HelloMeets, I conducted quarterly learning sessions on topics related to B2B SaaS Marketing.
• Sessions conducted so far:
• Masterclass on Linkedin ads for B2B SaaS marketers
• ABM tool stack and data types: Masterclass for SaaS marketers
• Masterclass on Account-Based Marketing (ABM) for lead generation
• B2B email workflows that drive engagement

Jan 2022 – Sep 2022 · 8 mos · New Delhi, Delhi, India

• About GrowthSchool?
• GrowthSchool partners with the top 1% of instructors to create high-impact cohort-based courses on personal and professional growth for learners worldwide.
• As a mentor at GrowthSchool, I've designed 2 deep-dive courses on:
• 1. ABM
• 2. Email automation (B2C + B2B)
• About the ABM course?
• In this course, I've put together:
• The fundamentals of ABM
• Marketing & Sales alignment in a B2B setup
• Engagement for your ABM campaigns
• Reporting & Analysis of your ABM efforts
• Tool stack and data types to leverage
• Bonus resources
• Course link: https://forms.growthschool.io/abmbygaurav
• About the Email automation course?
• In this course, I've put together:
• the technicalities of email as a channel
• how to write content that converts?
• how to automate and personalize your emails at scale?
• use cases for both B2B and B2C setups
• metrics that matter
• important tips to keep in mind
• Course link: https://cc.growthschool.io/crash-course/email-automation

Apr 2018 – May 2019 · 1 yr 1 mo · Navi Mumbai

• Testbook is India's leading exam preparation platform with over 8 million active users.
• As a Subject Matter Expert at Testbook, I was responsible for:
• Managing a team of 20+ freelancers and reviewing their performance on a regular basis.
• Converting free users to paid users through funnel based targeting.
• Assisting the product team with executing relevant communication and engagement strategies.
• During my tenure at Testbook, I also led an initiative called 'Testbook Teacher Training Program'.
• What is Testbook Teacher Training Program?
• Testbook Teacher Training Program is a 3-month on-site training course about modern teaching methodologies that equips the candidates with the required skill set to excel in the E-learning industry.
• After running the training program for 3-months, we witnessed:
• Decreased dependency on freelancers ⬇️
• 2X increase in content production ⬆️
• An increase in word of mouth in the market ⬆️

Jul 2017 – Apr 2018 · 9 mos · Navi Mumbai

• Testbook is India's leading exam preparation platform with over 8 million active users.
• As a Content Associate at Testbook, I was responsible for:
• Managing the content architecture and workflow of the mock tests available on the Testbook app and website.
• Coordinating with Subject Matter Experts for content production and requirements.

Apr 2016 – Apr 2016 · 0 mo · Greater Delhi Area

• NewsBytes is India's first explanatory journalism portal which provides current affairs news, information & News in context on politics, sports, business, tech, and many more.
• As a summer intern at NewsBytes, I was responsible for driving product adoption by spreading the word through WhatsApp, Facebook, Twitter and more.