Jul 2024 – Present · 1 yr 10 mos · Sirsi, Karnataka, India · Remote

• appBrahma is the manifestation of my core thesis: that the future belongs to those who can build at the speed of thought. I architected it as a high-velocity venture studio, powered by a proprietary No-Code/Low-Code engine that compresses development cycles from months into mere hours. We don't just build software; we manufacture market signal.
• The Results Engine: This radical velocity has enabled us to build and test 33 distinct software products. We don't celebrate launches; we celebrate validated learning. This means ruthless intellectual honesty—sunsetting 12 ventures to triple-down on a thriving portfolio of 21 active products, including 4 profitable, scaling companies. This isn't just building; it's high-speed portfolio management with a mastery of the full AARRR funnel.
• The Framework for Hire: Our internal success created an unstoppable external demand. This led to our second business unit: a strategic advisory where I parachute in as a fractional CPO/CTO for ambitious founders and companies. We've proven our frameworks are industry-agnostic, architecting the foundational strategy for ventures in:
• Gaming & High-Stakes Tech: Foundational consumer and market research for Vizta, plus strategy for platforms in Licensed Lottery, real-money Betting, and Live-streaming.
• Emerging CPG: Go-to-market and brand positioning for Boutique E-commerce, Bee Products, and Virgin Coconut Oil brands.
• Future-forward industries: Market analysis for Cutting-edge Agri-tech.
• The Founder's OS: As the founder, I run a unified 'Founder's Operating System'—seamlessly integrating the P&L focus of a CEO, the technical architecture of a CTO, and the user-obsession of a Chief Product Architect. My ultimate mission is not just to build a portfolio of companies, but to architect a new model for innovation and mentor the next generation of leaders to operate at this new speed.

Jul 2023 – Feb 2024 · 7 mos

• Following the MeMe Live acquisition, I was entrusted to lead the entire Indian market through the complex technical and operational merger. Reporting to the new GM, I served as the sole product and gaming operations owner for India, with full authority over growth, monetization, and user experience.
• P&L & Monetization Architect: I engineered a 400% increase in gaming revenue by architecting and launching our most profitable game, 'GreedyCat', and strategically managing a portfolio of six other betting games. I designed the campaigns, gifting mechanisms, and reward operations that fueled this growth.
• Migration & Operations Commander: I orchestrated the critical user migration, managing profile transfers and reward reconciliation. This involved executing complex data scripts and interfacing directly with the backend system to ensure a seamless transition with zero data loss for our Indian user base.
• Strategic KPI Ownership: I owned all key product metrics (DAU, MAU, DAB, DAP) and used data to devise new user acquisition strategies for the marketing team. I managed the end-to-end product lifecycle in Jira, from drafting technical specifications to tracking engineering velocity and ensuring on-time delivery of all features required for smooth Indian operations

Aug 2022 – Jun 2023 · 10 mos

• When the sitting Product Manager departed, I stepped up and was entrusted with the entire product function for India, reporting directly to the GM. I became the sole product voice, bridging the gap between our users, business goals, and the engineering team.
• 360-Degree Product Ownership: I shipped 28+ new features, from concept to launch. This involved everything from strategy and research to directly managing the engineering backlog, resolving technical customer issues, and analyzing insights from Play Store reviews and customer support tickets to inform our roadmap.
• Deep User & Market Research: I deployed large-scale quantitative surveys (NPS, Kano Model, Persona Validation) and led in-depth qualitative interviews. I conducted extensive competitor and betting game research that drove our feature strategy and helped us strategically reduce churn.
• Operational Execution: I personally managed payment gateway communications with partners like PhonePe, breaking down language barriers to ensure smooth implementation of new payment options, and introduced features like 'Lucky Coins' and Indian-themed gifting based on deep analysis of user spending behavior.

Jan 2022 – Jul 2022 · 6 mos

• Recruited as the sole UX representative for the Indian market, my initial mission was to diagnose and rectify a user experience that was not culturally resonant or optimized for engagement.
• Immediate Impact: I identified and led the resolution of over 100 experience flaws, from minor UI bugs to major usability issues, dramatically improving app stability. I also overhauled the platform's UX Writing (UXW), defining a culturally resonant brand voice that made the app feel like "home" for our users.
• End-to-End Product Delivery: I single-handedly with PM, led the end-to-end product development lifecycle for the Rummy game. This included initial user research, conducting in-depth VIP interviews to gather insights, designing the entire game cycle, collaborating with the PM, and driving it successfully into production.

Feb 2021 – Jun 2021 · 4 mos · Remote

• Immediately following the market shifts in early 2021, two more colleagues from Bytedance and I moved with urgency to address a critical void we saw in the hyper-regional market. Our conviction was BeepNest: a platform architected for meaningful community connection, with a powerful mission to empower content creators in every regional language of India.
• In an intense, focused six-month sprint, I led the product architecture for our functional prototype, codenamed 'PostBox'. This involved designing the core user experience from first principles, including innovative features like location-based sharing and gamified interactions, to prove out our ambitious concept.
• Our vision, while validated by our prototype, was capital-intensive. Tragically, our promising seed funding conversations were abruptly halted as the COVID-19 crisis directly and personally impacted the families of our potential investors.
• Without a sustainable funding path forward in that moment of global crisis, we had to make the difficult decision to shelve the project. BeepNest was a profound lesson in how even a brilliant, viable idea—one I still believe is fresh and doable—can be subject to unforeseen external forces. It was a testament to our team's ability to build quickly and think big.

Sep 2020 – Jan 2021 · 4 mos

• In response to an existential business crisis—the impending Indian government ban—I was entrusted to lead a strategic pivot from domestic operations to international market exploration. My role shifted from managing a thriving market to architecting a new one from scratch under extreme pressure.
• My new mandate was to architect a full Go-to-Market (GTM) and content strategy for an entirely new territory: the Indonesian Football market.
• I led my team in building a robust content bank and strategic playbook, effectively creating a new line of potential business while safeguarding team morale and productivity during a period of extreme uncertainty.
• I steered this international initiative until the official government ban forced the dissolution of our division in January.

Jan 2020 – Sep 2020 · 8 mos

• Elevated to the strategic core of ByteDance's India operations, I was the designated strategic bridge between the entire Indian sports (Cricket) vertical and the global HQ. I was responsible for architecting the region's operational ecology, translating HQ directives into strategy, and funneling critical market insights back into the product roadmap.
• Product & User Insight Leadership: I became a key partner to the product management team as well, leading anthropological, cultural, and user habit research to shape the product. I championed new features, tested casual games, and my insights were instrumental in making the Helo Live broadcasting platform a success.
• High-Impact Execution: I translated strategy into high-visibility impact, personally managing campaigns and live broadcasts with top-tier cricket celebrities like Mohammad Kaif, Sreesanth, and Shoaib Akhtar.
• Pan-India Team Architecture: I was a key stakeholder in talent acquisition, interviewing and hiring top-tier candidates and then personally leading the technical and strategic training for teams across all 9 languages. My performance in this complex role achieving OKR 150% regionally and 92% overall, earned me a rare "E" (Exceeds Expectations) rating.

Oct 2019 – Jan 2020 · 3 mos

• Elevated to manage pan-India sports campaigns, my role was to create and execute large-scale events that drove massive user engagement and content creation.
• Ideated and managed viral campaigns like “Love Four Kohli” (30M+ impressions) and major events for the World Cup and IPL, which generated over 440M+ impressions and 200k+ original video posts.
• Designed gamified features like badges and point tables to boost participation and foster a sense of community during major sporting events.

Aug 2019 – Oct 2019 · 2 mos

• Following the initial success of the category, I was promoted to lead the Kannada Sports team. My focus shifted from individual contribution to team leadership and strategic scaling.
• Grew the team from just myself to four high-performing members, mentoring them to consistently exceed our OKRs.
• The strategies and self-sustaining ecosystem we built were so successful they were replicated across other categories to drive their growth.

Jun 2019 – Aug 2019 · 2 mos

• I joined ByteDance to manage a category that was on the verge of being shut down. Working 12+ hour days, my mission was to prove its viability from a base of zero.
• Single-handedly managed all content publishing, creator management, community engagement, and training for the category.
• Through relentless effort and strategic content plays, I transformed the category from a write-off into one of the Top 3 performing categories, leading to a formal team being built around my success.

Sep 2015 – May 2017 · 1 yr 8 mos · Remote

• Following my Master's degree, I embarked on a period of intense self-discovery and independent research a journey to answer foundational questions about my own philosophical identity and purpose. This exploration was not just philosophical; it was a productive, multi-disciplinary application of my skills.
• Intellectual & Technical Exploration: My work was deeply informed by my studies in psychology, philosophy, and cognitive science. I explored front-end development but was ultimately drawn to the human-centric problems of User Experience (UX), conceptualizing innovative product ideas backed by scientific principles long before UX was a mainstream role in my region.
• Creative Proliferation: This period was creatively prolific. I authored multiple full-length books, two of which were successfully self-published. I also built a thriving online community of over 8,000 followers for my poetry, mastering the art of digital engagement and aesthetics.
• Personal Growth & Resilience: My journey included solo travel across India and time spent with mindfulness leaders at centers like the Art of Living to Hrishikesh. This was critical for settling internal quarrels, developing deep personal resilience, and gaining a unique understanding of human motivation.
• This entire period was a deliberate choice. After a difficult experience with a prospective American company, I made a conscious decision to pivot. I chose to channel my unique blend of creative, philosophical, and technical understanding into the corporate world to master its structure, scale my impact, and continue my growth in a new arena.