Oct 2018 – Feb 2020 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Responsible for acquiring and retaining a niche but affluent segment of consumers in US, UK and Canada while planning for launch in new markets.
• Marketing strategy, consumer segmentation, media planning.
• Online and offline Branding and Acquisition and measurement

Jun 2017 – Sep 2018 · 1 yr 3 mos · Mumbai Metropolitan Region

• Lead strategic brand marketing for the iconic brands Barbie, Hot Wheels, UNO among others, with responsibilities including but not limited to- Delivery of annual brand P&L, Product & Pricing strategy and margin delivery, Brand Planning and marketing initiatives
• >Drove the first of its kind efforts to localise the Barbie brand and build advocacy with the empowering message of 'You Can Be Anything' for the Indian consumer.
• > Delivered double digit growth during my tenure on the brand portfolio, making Hot Wheels the fastest growing, most profitable through right pricing, product portfolio interventions, consumer and customer activations at scale, parent advocacy program and influencer marketing

Aug 2013 – Jul 2015 · 1 yr 11 mos · Mumbai Metropolitan Region

• Marketing for the flagship brand in the Mattel Boys category- Hot Wheels; Games brands- Scrabble, Pictionary and UNO; Entertainment brands - WWE and Disney Pixar Cars and Planes

Aug 2010 – Jul 2013 · 2 yrs 11 mos · Mumbai Metropolitan Region

• Brand licensing for Mattel brands (core and new IPs) across hardline and softline categories through category management and business analysis, tapping into product line opportunities and converting potential licensees.

Jan 2009 – Jan 2010 · 1 yr

• Responsible for generating revenue through sales of Radio inventory and customized holistic solutions for key clients, spanning across various media arms of RBNL.