Nagarjuna Rayulu bandi

Performance Marketing Manager

Bengaluru, Karnataka, India17 yrs 3 mos experience
Highly Stable

Key Highlights

  • 15 years of experience with global brands
  • Expert in Performance Marketing and Digital Strategy
  • Proven track record in driving campaign efficiency
Stackforce AI infers this person is a Performance Marketing expert in the Real Estate sector.

Contact

Skills

Core Skills

Performance MarketingDigital StrategyDigital MarketingSeoEcommerce MarketingCampaign ManagementSearch MarketingAdwords ManagementMarketing Management

Other Skills

Data-driven StrategiesBudget ManagementPPCSocial Media ManagementAnalyticsData AnalysisClient RelationsCampaign OptimizationPPC ManagementSocial Media OptimizationTrainingGoogle Adwords ProfessionalSocial Media MarketingCoachingTalent Acquisition

About

Marketing professional with 15 years of demonstrated experience with global brands like, Google, Amazon, Accenture, Puravanara in Marketing & Digital Strategy, New product launch strategy, Search Engine Optimization (SEO), Management, and Google Webmaster Tools and Google Analytics. Creative marketing professional with an Executive Management Program focused in Marketing & Performance Management. PGDM from Manipal University & MBA from IIM Lucknow

Experience

17 yrs 3 mos
Total Experience
2 yrs 5 mos
Average Tenure
2 yrs 5 mos
Current Experience

Magicbricks

Head Performance Marketing

Dec 2023Present · 2 yrs 5 mos · Noida, Uttar Pradesh, India · On-site

  • Driving performance marketing initiatives across multiple business verticals.
  • Developing and executing data-driven strategies to optimize campaign efficiency and maximize ROI.
  • Managing large-scale budgets across Google, Meta, Affiliates, and Programmatic Media to drive business growth.
  • Leading high-impact digital marketing campaigns, ensuring alignment with overall business objectives.
  • Driving lead generation for the top 100 real estate projects from leading brands across India.
Performance MarketingDigital MarketingData-driven StrategiesCampaign ManagementBudget ManagementDigital Strategy

M3m group

Head Performance Marketing

May 2023Jan 2024 · 8 mos · Gurugram, Haryana, India · On-site

  • Driving Performace Marketing initiatives for M3M Group for All residential and commercial projects
Performance Marketing

Puravankara limited

Head Of Digital Marketing

Feb 2020Mar 2023 · 3 yrs 1 mo · Bengaluru, Karnataka, India

  • Planning & Executing digital marketing campaigns, including web, SEO/SEM, Email, SMO, PPC,
  • Display Advertising, SEO, Analytics, Retention, Product Development (online advertising tools),
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Online Reputation Management
  • End to End Social Media Management
  • Digital Media Management
  • Creating and conceptualizing marketing campaigns/activities on digital platforms (websites/social media/blogs/mailers/apps) and coming up with fresh ideas to enhance user engagement.
  • Special focus on budget planning, content idealization, and implementation schedules
  • Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
  • Be responsible for day to day social media ad operations and performance of our social accounts, requiring interaction with both internal and external stakeholders.
  • Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to stores and region.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users.
  • Design, create and manage promotions and Social ad campaigns.
Digital MarketingSEOPPCSocial Media ManagementAnalytics

Amazon

Ecommerce & Online Marketing Manager

Aug 2016Feb 2020 · 3 yrs 6 mos · Greater Hyderabad Area

  • Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders.
  • Analyze campaign performance against key metrics to identify, recommend, and implement -
  • optimizations to increase efficiency, drive high renewal rate and meet clients’ KPIs
  • Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
  • Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals
  • Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions
  • Serve as a source of market intelligence for other areas of the Advertising team (e.g., product development, product marketing, pricing) and assist in the development of best practices and operational efficiencies
  • Build solid relationships with advertising agencies and clients, displaying a dedication to delivering first-class service and online advertising solutions
Campaign ManagementData AnalysisClient RelationsEcommerce Marketing

Google

Ad Operations Sr Team Lead at Google

Aug 2015Aug 2016 · 1 yr · Greater Hyderabad Area

  • Developing search marketing campaigns for advertisers in North America
  • Ad words Campaigns Optimization and Management
  • Strategy and suggestions on improving client’s campaign performance
  • Campaign Budget planning and analysis
  • Account Audit
  • Adwords Reporting and Analysis
  • Ad copy and Landing Page Optimization
  • Keywords Analysis and Keyword Research
Search MarketingAdWords ManagementCampaign Optimization

Prana websoluations pvt ltd

Digital Marketing Manager

Jun 2012Jul 2015 · 3 yrs 1 mo · Greater Hyderabad Area

  • Managing successful campaigns for advertisers while spending in full and keeping performance goals.
  • Lead the Online Marketing team of 10 in a fast paced startup environment
  • Managing PPC campaigns through Google AdWords.
  • Increase website traffic using Social Media Optimization.
  • Assisting web designers in re-designing a website/blog according to SEO guidelines.
  • Monitoring overall SEO program success with regard to keyword ranking, indexed pages, back links etc.
  • Tasked with pitching SEO to potential clients and working with internal members of the team to increase campaign performance.
  • Generating online marketing leads for clients.
PPC ManagementSEOSocial Media OptimizationDigital Marketing

Acumen cybersoft india pvt.ltd.

Assistant Marketing Manager

Oct 2008May 2012 · 3 yrs 7 mos · Greater Hyderabad Area

  • conducting Induction for the new employees in the Organization
  • Certifying people for the particular process
  • Product training for sales team
  • Handling different clients and channel partners in entire India.
  • Providing training for Sales and service team on Strategic sales management, up selling, cross selling, Decision making, negotiation skills .
  • Training Need analysis
  • Communication and relations ship building with clients and channel partners
  • Performance coaching to the sales team
  • Client visits handling and interaction
  • Creating and Monitoring strategic sales process for sales team
  • Working with project manages to understand the team quality work delivery
TrainingClient RelationsMarketing Management

Education

Indian Institute of Management, Lucknow

Manipal Academy of Higher Education

Master of Business Administration (MBA)

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