Theodora Lee

Digital Marketing Specialist

Cape Town, Western Cape, South Africa11 yrs 10 mos experience

Key Highlights

Over 200,000 YouTube subscribers and 11 million views.
Recognized as a top voice in South Africa's social media.
Expert in community engagement and creative strategy.

Stackforce AI infers this person is a Marketing Consultant with expertise in creative strategy for tech brands.

Contact

Skills

Core Skills

Concept DevelopmentCopywritingCommunity EngagementStrategic Communications

Other Skills

MetaverseCommunity DesignSocial MediaFictionBloggingVideoScreenwritingDigital MarketingPhotographyFilmJournalismActing TrainingYoga

About

I started on YouTube way back (giving unsolicited advice to 200,000+ subscribers) before switching to creative ad agency life. Now I'm studying psychology while consulting for tech brands and startups that love breaking the rules.

Experience

11 yrs 10 mos

Total Experience

2 yrs 6 mos

Average Tenure

Current Experience

Memories.ai

Creative Strategist

May 2025 – Present · 11 mos

Accenture song

Conceptual Copywriter / Group Head

Jan 2023 – Apr 2025 · 2 yrs 3 mos · Cape Town

Conceptual campaigns across leading South African brands (Distelle, Wesgro, Sanlam, Mesh, Game) and MINI global.

Concept DevelopmentCopywriting

King james

2 roles

Creative Group Head

Promoted

Feb 2020 – Dec 2022 · 2 yrs 10 mos

Head of social campaigns and content specialising in community growth.

CopywritingStrategic CommunicationsCommunity EngagementMetaverseCommunity DesignSocial Media

Social Media Creative

Jan 2015 – Feb 2020 · 5 yrs 1 mo

Building social communities for brands. My various roles: Social media producing, engagement management, campaign ideation and copywriting.

Netflix

Social Media Manager

Nov 2017 – Jul 2018 · 8 mos · South Africa

Launched and positioned Netflix on social in South Africa and managed the brand social channels from an always on perspective. Responsibilities included social strategy, conceptualising and positioning brand stories locally, social media management (concept, copywriting, production, execution, community management) and social reporting.

News uk

Freelance Writer

May 2017 – Jul 2017 · 2 mos · London, United Kingdom

Weekly articles on YouTube news and culture for The Sun Online.

Theodora lee

YouTuber/ content creator

Nov 2013 – Feb 2020 · 6 yrs 3 mos · Cape Town Area, South Africa

Pioneered my own advice and lifestyle brand on YouTube with over 230 000 dedicated subscribers and 11 million video views which expands across social channels.
In 2014, I made the Mail & Guardian's 10 Biggest Voices on South Africa’s Social Media Scene,
Cosmopolitan's list of Awesome Women and in 2015 I won Best YouTube Channel at the African
Blogger Awards.