Jan 2025 – Apr 2025 · 3 mos · Remote

• Building some kickass products at the intersection of GenAI and Marketing!

Dec 2023 – Mar 2024 · 3 mos · Gurugram, Haryana, India · On-site

• Devised Go-To-Market (GTM) strategies for XX new Blinkit dark store launches, expanding market presence in new areas.
• Collaborated with prominent brands for both ATL and Below The Line (BTL) marketing initiatives.
• Revamped BTL campaigns, enhancing user penetration by ZZ% in 5 major cities and doubling daily active users on the Blinkit.
• Developed a data-driven framework for BTL activity site selection, reducing costs by YY% while improving targeting.
• Created a dynamic city-based dashboard for real-time monitoring and strategy adjustment across dark stores, enhancing monthly growth analysis.
• Directed the integration of over XX new mapping points into Blinkit’s operational database, optimizing delivery logistics.
• Initiated location-based promotions and society ambassador programs to deepen market penetration.
• Managed national campaigns via MyGate, NoBrokerHood, and Adonmo Screens, resulting in a weekly user growth of X% and a ZZ% increase in order volume.

Oct 2021 – Jul 2023 · 1 yr 9 mos · Mumbai, Maharashtra, India · On-site

• Generated INR 1.5 Crore in business value within four months using a customized CX-led referral funnel.
• Developed and expanded an Alumni database quarter-over-quarter, successfully launching a mentorship program with increased alumni engagement.
• Elevated alumni repeat and referral business contributions from 17% to 28% by integrating efforts across sales & marketing.
• Directed convocation campaigns, driving INR 400,000+ in repeat business across three events, achieving up to 800% event ROI.
• Pioneered new growth strategies that increased quarterly business revenue by INR 63 Lakhs.
• Organized 6 offline alumni meet-ups across various cities, connecting over 5,000+ alumni for networking opportunities.
• Led targeted marketing initiatives & boosted alumni revenue streams within upGrad, TalentEdge, & KnowledgeHut.
• Forged partnerships with over 500 companies, facilitating over 100 job placements for learners across various sectors.
• Recognized as "Superstar of upGrad" for exceptional contributions, collaborative efforts, and leadership in high-stakes projects.

Jul 2021 – Oct 2021 · 3 mos · Mumbai, Maharashtra, India · Remote

• Cultivating and nurturing strategic partnerships with businesses, with the objective of enhancing the profile and reach of our product.
• Collaborating closely with the CEO to establish a product/program development roadmap and overseeing its seamless execution.
• Ownership of key success metrics pertaining to the program experience, & playing a pivotal role in enabling multiple career growth
• opportunities to be realized.
• Working with multiple C-Suite recruiters and academicians to grow the program's success and build new collaborative avenues

Apr 2019 – May 2020 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Establishing and managing a community of 100+ working professionals across 50+ nations, with the objective of onboarding them as mentors in our programs and courses.
• Developing and implementing SOPs and fostering departmental synergies in collaboration with senior leadership, to bolster the team's operational efficiency.
• Becoming the youngest member to lead a department and earning recognition.

Jan 2018 – Jun 2018 · 5 mos · Pune, Maharashtra, India · On-site

• 1. Worked in fast pace startup environment to deliver B2C sales crossing revenue of Rs 15 Lakhs
• 2. Understood CRM and business networking while being part of various sales campaigns
• 3. Managing multiple accounts for long-term business association

Apr 2015 – Sep 2015 · 5 mos · Pune, Maharashtra, India · On-site

• Researched on application of Brushless DC Motors on:
• Precision Rocket Launchers
• UAV Land Drones
• EV Vehichles