Nov 2023 – Apr 2025 · 1 yr 5 mos

May 2023 – Sep 2023 · 4 mos

Jan 2021 – Apr 2023 · 2 yrs 3 mos

• a) Growth & Performance Marketing
• ● Led Go-to-Market strategy for a new app & achieved 3Mn acquisitions in 6 months; identifiied better performing creatives and content via A/B testing and competitor & industry analysis which channelled focus towards similar audience & Hindi Speaking Markets
• ● Guided clients w/ 100Mn+ user base to identify & acquire monetisable users; combined income level signals with user engagement levels
• ● Worked w/ stakeholders - Internal x-fn teams like product, specialists, & external like agencies to recommend an optimised and scalable Google Ads Account Structure, consulted on SEO and SEM to maximise the return on ad spend (ROAS) for client
• ● Conceptualised full funnel strategy for a niche category in Music Streaming app; targeted niche audiences to inc. subscriber by ~10%
• b) Re-Engagement & Retention Marketing
• ● Dened retention strategy for 100Mn+ user base app; designed Cx lifecycle strategies to improve profitability & achieve business objectives
• ● Drove deeper user segmentation basis engagement on app to proactively re-engage w/ likely to churn users; inc. retention by 3-4% MoM
• ● Led Creative Personalisation for churned users basis their activity to show more relevant ads to lead to re-installs of 5%
• c) International Expansion
• ● Worked on geo-expansion of India’s biggest OTT in 5 Countries via strategy, execution & analysis of marketing campaigns
• ● Analysed Industry & Competition, planned marketing strategies for 50+ shows & achieved KPIs like reach, frequency, cost per install etc.
• ● Launched International OTT app in Philippines; positioned the app using insights basis industry, audience, content, competition analysis
• d) Brand Marketing & Insights
• ● Inc. Brand Awareness by 4x by solely focusing on fastest growing category; helped drive 15% subscribers growth via Podcasts
• ● Inc. Organic Searches via Branding campaigns; proved causation b/w impressions across paid media & searches across Google ecosystem

Sep 2019 – Dec 2020 · 1 yr 3 mos

Aug 2019 – Aug 2019 · 0 mo · Kazakhstan

Jun 2018 – Aug 2019 · 1 yr 2 mos · Hyderabad Area, India

• Worked in Europe & Australia for 2 months | Organised conferences for Global CXOs | Wrote & Published blogs for CFO - APAC
• Strategic Growth Initiatives
• Aligned with 9 account heads across 5 countries to ensure sealing of 60+ deals worth 400 Mn+ Rev
• Interfaced with 4 account & research team; derived insights to expand Capgemini’s business portfolio
• Account Management (BFSI Industry)
• SEA’s biggest bank - Worked with account head ($15Mn Rev) to identify improvements & pitch projects
• Interviewed 10+ account team leads to find opportunities to improve internal efficiency & reduce costs
• Organisational Restructuring
• Examined current delivery process & devised to-be process in 20+ countries of Europe Region
• Presented report & gap analysis to ~15 Country Heads; to-be process has been successfully implemented

May 2018 – Jun 2018 · 1 mo

• Launch -
• Part of the 10-member core team that devised & implemented launch strategy of Uber Eats across Lucknow city
• Sales -
• Solely onboarded 18 restaurants / 200+ within 2 weeks of pre-launch via market assessment & partner negotiations
• Marketing -
• Single-handedly pioneered a holistic marketing roadmap from scratch for 2 weeks, under a budget of INR 5 Lakh
• Planned & led overall execution of restaurant branding; hired & guided media agency for launch promotions
• Recruitment -
• Conceptualized, hired & built a 5-member Local Live Sales & Monitoring team; mentored them for 2 weeks

Apr 2017 – May 2017 · 1 mo · New Delhi Area, India

• F&B(Café Chain) Industry
•  Facilitated business diversification for $2.1Bn infra giant via evaluation of market entry opportunities of ₹ 27Cr
•  Identified industry CSFs via benchmarking; evaluated master franchise retail model to arrive at go-no-go decision
• Infrastructure Industry
•  Analyzed financial stability for int’l highway contractor(AUM € 3Bn) to identify value drivers worth ₹270Cr NPV
•  Assisted in financial modelling of NHAI’s asset (₹1213Cr) to improve bottom line & realign strategic agenda
• Investment Analysis
•  Presented to client’s Global MD(Investment)-Impact of legal agreement changes to aid bid for infra proj(₹35Cr)
•  Evaluated 205 PPP opportunities across 28 EU countries to aid strategic POA related to asset acquisition

Aug 2016 – Sep 2016 · 1 mo · Mumbai Area, India

• Worked as Executive Assistant (EA) to CEO – Tata Cliq
• Presented at Bombay House to 20 CEOs of Tata's sister brands; Worked with Tata Sons
• Employee Loyalty Program :
• Conceptualized & executed the employee loyalty program for 6 lac+ members within TATA Group
• On-boarded 20 brands like Taj Hotels, Starbucks, & negotiated discount deals for month long fest
• Customer Complaint Mapping:
• Developed cx. complaint journey mapping via stakeholder interaction reducing TAT by 25%
• Collaborated with stakeholder teams to streamline info dissemination & align resolution strategy

Jun 2014 – May 2015 · 11 mos · Noida

• Marketing Analytics (Fortune 500 Client):
• Determined profitable segments from 10.2 mn customers based on consumption trend analysis
• Expanded cx. base by 15%; proposed improvisations in marketing campaigns for product launch
• Optimized retention strategies for client by identifying key drivers affecting behavior patterns
• Redesigned services portfolio & developed pricing strategies via insights from digital marketing
• Achievements:
• Increased revenue by 18% for UK’s biggest energy supplier by strategising customer acquisition
• Arrested a 20% dip in quarterly revenue for the client via a root cause analysis on customer churn
• Appreciated by client for reducing TAT of trend analysis reports by 50% via automation
• Formulated strategies to increase online customer base by saving 10% cost to serve for the client