Kristin Blazer

CEO

Washington, District of Columbia, United States12 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led revenue growth from $16M to $110M.
  • Managed three acquisitions in under 18 months.
  • Expert in aligning go-to-market teams for scalability.
Stackforce AI infers this person is a SaaS Revenue Operations expert with a strong focus on M&A and growth strategies.

Contact

Skills

Core Skills

Revenue OperationsSalesforceM&a IntegrationSales OperationsDigital StrategyDigital Media

Other Skills

AdvertisingAnalytical SkillsBusiness LogicCampaign ManagementCommission StructuresData AlignmentForecasting PrecisionManagementMarketingOperations ManagementProblem SolvingPublic SpeakingRevenue GrowthWorkflow Optimization

About

I love solving complex, cross-functional challenges—especially the kind that sit at the intersection of systems, strategy, and scale. For over a decade, I’ve helped high-growth B2B companies transform Revenue Operations into a strategic engine. From launching and scaling RevOps from the ground up to integrating multi-company tech stacks post-M&A, my focus is on aligning go-to-market teams, driving operational efficiency, and building the infrastructure needed to scale sustainably. I’ve led the operational side of revenue growth from $16M to $110M, managed three acquisitions in under 18 months, and currently oversee the Salesforce consolidation of a major merger while aligning GTM teams and scaling systems across 2,000+ global employees. Whether I’m implementing a forecasting model, designing a scalable commission structure, or aligning Sales, Marketing, and Finance around shared metrics, I focus on clarity, accountability, and measurable impact. My experience spans B2B media, SaaS, and tech-enabled services, often in PE-backed or post-acquisition environments, where speed, precision, and cross-functional execution are critical. I thrive in complexity and love partnering with senior leaders to uncover opportunities, streamline systems, and unlock growth. Always happy to connect with others in the RevOps, GTM, or B2B space, especially if you want to talk shop or share notes on scaling with intention.

Experience

Informa techtarget

2 roles

Vice President of Revenue Operations

Promoted

Apr 2025Present · 11 mos

  • Leading the enterprise-wide Salesforce consolidation as Product Owner following the merger of Informa and TechTarget, aligning data, workflows, and business logic across Sales, Marketing, and Finance.
  • Partnering cross-functionally to improve pipeline performance, increase forecasting accuracy, and streamline lead-to-cash operations across business units.
  • Serving as a strategic advisor to senior leadership on RevOps scalability, automation, and systems optimization.
SalesforceRevenue OperationsData AlignmentWorkflow OptimizationBusiness Logic

Associate Vice President of Revenue Operations

Dec 2024Apr 2025 · 4 mos

Industry dive

4 roles

Associate Vice President of Revenue Operations

Promoted

Aug 2022Dec 2024 · 2 yrs 4 mos

  • Spearheaded M&A integration for NewsCred, PharmaVOICE, and CFO.com, consolidating systems and processes across teams to ensure business continuity and scalability post-acquisition.
  • Played a lead role in Industry Dive’s $389M acquisition by Informa, aligning GTM systems and integrating revenue operations into the global strategy.
  • Scaled revenue from $16M to $110M by building a high-performing RevOps function, improving forecasting precision, and aligning GTM strategy across Sales, Marketing, and CS.
  • Designed and implemented commission structures and quota plans, increasing rep attainment transparency and reducing compensation disputes by 35%.
  • Built and led Sales Operations and Business Systems teams, driving cross-functional accountability and operational efficiency.
  • Standardized forecasting, dashboards, and sales performance reporting to provide board-ready insights and enable proactive decision-making.
  • Oversaw the development of a proprietary Ad Inventory System, responsible for managing thousands of products and dated availabilities supporting $110M+ ARR. In managing both internal teams and consultants, this system contributed significantly value and efficiency, supporting the future valuation for acquisition.
M&A IntegrationRevenue GrowthForecasting PrecisionCommission StructuresSales OperationsRevenue Operations

Senior Director of Revenue Operations

Promoted

May 2021Aug 2022 · 1 yr 3 mos

Digital StrategyDigital Media

Director of Revenue Operations

Jan 2020May 2021 · 1 yr 4 mos

Digital StrategyDigital Media

Sales Operations Manager

Feb 2018Dec 2019 · 1 yr 10 mos

Digital StrategyDigital Media

Pavilion

Member

Feb 2022Present · 4 yrs 1 mo · Washington, District of Columbia, United States

Revops co-op

Member

Oct 2020Present · 5 yrs 5 mos

Modern sales pros

Member

Jan 2018Present · 8 yrs 2 mos

Access intelligence

4 roles

Manager, Digital Services

Promoted

Apr 2017Dec 2017 · 8 mos

  • Project manager for high value portfolio clients in the defense, aviation, aerospace, healthcare, power and engineering markets
  • Oversaw sales operations and campaign optimization
  • Led digital campaign execution across multiple brands, contributing to significant improvements in client retention and team delivery metrics.
  • Streamlined workflows and standardized reporting for campaign performance, enabling faster client response times and better forecasting for ad operations.
Digital StrategyDigital Media

Assistant Project Manager, Digital Services

Promoted

Oct 2016Mar 2017 · 5 mos

Digital StrategyDigital Media

Project Coordinator, Digital Services

Apr 2016Sep 2016 · 5 mos

Digital StrategyDigital Media

Media Associate

Jun 2015Mar 2016 · 9 mos

Digital StrategyDigital Media

Purshe kaplan sterling investments (pks)

Financial Assistant

Jan 2013Jan 2015 · 2 yrs · Albany, New York, United States

Digital StrategyDigital Media

Education

American University

Master of Science (MS) — Analytics

Jan 2015Jan 2016

University at Buffalo

Bachelor of Arts (B.A.) — Communication

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