Feb 2021 – Jul 2022 · 1 yr 5 mos · Gurugram, Haryana, India

• Drove link acquisition and content-led visibility initiatives across domains including Data Science, Artificial Intelligence & Machine Learning, Cybersecurity, Design Thinking, Cloud Computing, Management, and other domestic and international programs. Owned content strategy for link partnerships, including identifying and qualifying publishing platforms based on authority and search performance metrics (DA, PA, SERP strength, Moz and related indicators), and reviewing and vetting all content for relevance, originality, and brand alignment. Managed vendor negotiations and payments, oversaw multiple agencies for backlink and content execution, and worked closely with cross-functional teams, including KAMs and SEO content specialists, to ensure consistent delivery and performance.

Jul 2018 – Oct 2019 · 1 yr 3 mos · Noida Area, India

• Managed end-to-end link partnerships and YouTube influencer collaborations, including shortlisting and qualifying websites and channels using SEO and search performance benchmarks (domain authority, page authority, SERP positioning, Moz insights, and related indicators), email-based outreach, relationship management, commercial discussions, agreement formalities (digital and physical), and payment closure.
• Delivered high-impact, time-sensitive initiatives, including pan-India coordination with all State Boards for the 2019 State Board Results—liaising with government SPOCs, monitoring result publication schedules, ensuring confidentiality and compliance, handling stamp and agreement documentation, and working closely with technology, marketing, and brand teams to ensure timely delivery.

Apr 2016 – Jul 2018 · 2 yrs 3 mos · New Delhi Area, India

• Planned and led integrated marketing campaigns in collaboration with cross-functional teams across paid and organic marketing, brand, social media, content, design, and technology. Executed and optimised digital campaigns across web, app, and mobile web, including launch and enhancement of landing pages. Coordinated with external vendors for promotions and marketing mailers, ensuring timely execution and alignment with campaign objectives.

Sep 2014 – Mar 2016 · 1 yr 6 mos · Noida Area, India

• Handled onsite storefront merchandising for Men’s and Women’s Accessories, covering category planning, vendor management, and trend forecasting. Planned and strategised event- and season-based landing pages, maintained catalog accuracy, and calculated seller commissions. Worked closely with the design team on marketing promotions, managed key and private brands, and delivered performance reports and analysis to drive informed decisions.