Alisha Parida — Founder

Ig: @alishaaparida @sorinaindia A go-getter, results driven category manager with a 6+ years experience in top E-Commerce and retail industries. skilled in category management, P&L management, building strong client relations, competition benchmarking, Trend Analysis, SQL, MS Excel, PowerPoint along with deep knowledge in demand and supply channels in India. •Experienced in handling multiple categories like Women Fashion, Women Jewellery, Accessories , Footwear , Watches, Bags , Home & Kitchen. • Led project #trendz on meesho in collaboration with celebs like Ranveer singh, Rashmika Mandana, Urfi Javed . • Led teams with 20+ account managers for demand and supply operations for Women Jewellery and Home & Kitchen . • Responsible for product selection, merchandising, seller onboarding, affordable pricing and ensured superb customer experience. • Conducted competitor analysis to identify broader ongoing trends and fill category gaps to enhance business strategy. • Identified the growth opportunities, business hurdles , customers pain points and elaborated actionable insights via various metrices. • Launched Trends in Meesho . • 12 times award winner within organization for bringing in revenue via market research, driving 250% order growth during platform sales by ensuring higher discount depth and cheaper prices, driving multiple projects with 90% impact in 50% time. You can Reach out to me at- alishaparida21@gmail.com

Stackforce AI infers this person is a B2C E-Commerce expert with strong capabilities in category management and demand planning.

Location: Delhi, India

Experience: 8 yrs 2 mos