Deewakar Bhardwaj

Associate Partner

North Delhi, Delhi, India11 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led successful product launches in EU & UK markets.
  • Achieved 4x growth in olive oil category.
  • Recognized with VP award for excellence in execution.
Stackforce AI infers this person is a seasoned E-Commerce and FMCG professional with strong category management expertise.

Contact

Skills

Core Skills

P&l ManagementCategory ManagementKey Account ManagementOnline Marketplace

Other Skills

E-CommerceAccount MarketingFast-Moving Consumer Goods (FMCG) SalesMicrosoft OfficePowerPointLeadershipMicrosoft WordEnglishC++JavaSQLWindowsSocial NetworkingBusiness AnalysisBusiness Intelligence

About

Experienced Category Manager with a demonstrated history of working in the internet industry. Skilled in category management, PnL handling, brand management, vendor handling, negotiation,Microsoft Word, English, Teamwork. Strong marketing professional with a Bachelor of Technology (BTech) focused in Electrical, Electronics and Communications Engineering from Manav Rachna Interntional University

Experience

11 yrs 1 mo
Total Experience
2 yrs 9 mos
Average Tenure
4 yrs 2 mos
Current Experience

Blinkit

2 roles

Associate Director

Promoted

Jan 2025Present · 1 yr 4 mos

  • Building and celebrating Festivals with India
  • Leading the central Festival and Event categoy

Senior Category Manager

Feb 2022Dec 2024 · 2 yrs 10 mos

  • Building “Home & Lifestyle” ( Kitchen , Cleaning ,Lifestyle, Furnishing, Sports )on Blinkit
P&L ManagementCategory ManagementE-Commerce

Unilever

Assistant Key Account Manager

Feb 2021Feb 2022 · 1 yr

  • Leading 3P seller / Marketplace model on Amazon for Unilever International in EU & UK for cross border trade (White Space - B2C)
  • Onboarded and developed 8 new seller for UI portfolio ( Dove, Pears, Lux, Ponds, Vaseline) across EU & UK
  • Launched of more than 100+ products in EU & UK with more than 20+ sku becoming Amazon choice in just 3 months.
  • Awards and Recognition-
  • VP award for excellence in execution in Sept 21
Key Account ManagementAccount MarketingOnline MarketplaceFast-Moving Consumer Goods (FMCG) Sales

Grofers

7 roles

Category Manager

Aug 2020Feb 2021 · 6 mos

  • Planning and execution of marketing campaign with brands and internal marketing team.
  • Driving the JBP discuss with brands for Top & Bottam line and marketing campaigns. Have worked with ITC team in driving the sale number for the Value added or premium atta on Grofers platform.
  • worked with Leonardo & Modi natural team for driving the olive oil category and have seen the growth of 4x in span of 1 year.

Deputy Manager Category

Promoted

Apr 2018Aug 2020 · 2 yrs 4 mos

  • Was the P&L owner for Dry fruits, Spices,Olive oil,Sugar, premium Atta & Rice.
  • Focused towards driving the margin maker to overcome the losses from other categories and in improving the category P&L.
  • Improved sourcing from Private label team , hard core Margin and offer Negotiation from top brands like MDH,ITC, India Gate, Leonardo, Madhur,Daawat,Adani.

Assistant Category Manager

Promoted

Mar 2017Mar 2018 · 1 yr

  • Was responsible for managing the pricing and demand forecasting for Staples category.
  • Identify the margin leakage and designing the pricing structure for the entire category.
  • Maintaining the brand price parity and price ladder across the brand's to maintain the brand sanity over the platform.
  • have designed the pricing structure which reduce the leakages by 1%-1.5% , delivered healthy margin while maintaining the price competitiveness by 90%.

Business Analyst

Promoted

Oct 2016Mar 2017 · 5 mos

  • Handled the North India region demand forecasting for the all the categories ( Staples,HC,PC).
  • Observing and planning the demand on the basis for the past sale trends to ensure the 95%+ availability for the top Sku and 85%+ availability across the platform.
  • Dividing the assortment into segments - High AOV & High Margin for better P&L view - Top line and Bottom Line

Senior Executive - Business Analytics

Promoted

Apr 2016Oct 2016 · 6 mos

Executive- Business Analytics

Dec 2015Apr 2016 · 4 mos

Content Executive

Jun 2015Dec 2015 · 6 mos

  • worked towards developing and quality check for the content live on App, To provide a healthy customer experience.

Svs technology services pvt. ltd.

Intern

Jan 2015May 2015 · 4 mos

  • Worked in Networking department, was part of major projects in installing and designing the network layout - played key role in designing the layout for the Golf Course Club - Gurgaon Network.
  • Single handed handled the project of network design and implementation in ITBP Camp ( Saket) with a team of 8 person.

Power grid corporation of india

Intern

May 2012Jul 2012 · 2 mos · Okhla

  • Worked towards the study of Optical fiber cable network across NCR- identifying and Resolvin the issue in a short span of time.

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration - MBA — Marketing

Jul 2020Jul 2022

Manav Rachna Interntional Universi

Bachelor of Technology (BTech)

Jan 2011Jan 2015

Rajkiya Pratibha Vikas Vidyalaya

High School — Computer Science

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