May 2022 – Mar 2023 · 10 mos · Berkeley, California, United States · Remote

• Led User Experience, Front-End Development, and Mobile initiatives, covering interaction design, visual design, content strategy, research, and front-end implementation.
• Established the department and introduced industry best practices and methodologies.
• Drove several key initiatives, including innovation workshops, a patent development process, and the creation of a Customer Advisory Council to gain deeper insights into customer needs.
• Led the redesigns of business software and telephony SaaS products.
• Implemented a data-driven decision-making framework, conducting various research types such as usability tests, surveys, and competitive analysis.
• Managed and guided teams based in El Segundo and Princeton.

Feb 2021 – May 2022 · 1 yr 3 mos · Seattle, Washington, United States · Remote

• Oversaw User Experience across 8 brands.
• Led mobile initiatives, including the design and launch of several iOS and Android apps, as well as mobile-optimized websites for 5 brands.
• Implemented best practices, including interactive prototyping and design methodologies.
• Directed strategic projects and improvements aimed at boosting customer satisfaction, acquisition, and retention.
• Developed style guides for both web and mobile platforms.
• Designed and led major site redesigns for multiple brands.
• Established a data-driven decision-making process, utilizing various research methods such as usability testing, surveys, site feedback, and competitive analysis.
• Managed teams across Costa Mesa, Denver, and Oakland.

Sep 2020 – Feb 2021 · 5 mos · El Segundo, California, United States · Remote

• Oversaw online User Experience, strategy, branding, product management, integrated marketing campaigns, globalization efforts, and content development.
• Worked with high-profile clients including Apple, Cisco, RIM, HP, Disney, Qualcomm, Kyocera, Monster Energy, Quiksilver, and Netflix.
• Developed new websites, web applications, website redesigns, integrated marketing campaigns, organizational strategies, and style guides.
• Expanded the team by hiring additional personnel and providing training on new tools and technologies.
• Managed teams across San Jose, El Segundo, and San Luis Obispo.

Aug 2019 – Sep 2020 · 1 yr 1 mo · Al Nahyan, Abu Dhabi · Remote

• Managed the cross-platform consumer experience for mobile products, websites, interactive TV, and other offerings for YELLOWPAGES.COM, a subsidiary of AT&T.
• Directed the full product development lifecycle, from initial conceptualization through to delivery.
• Led multiple departments, including Consumer Products (Product Management), Mobile and Cross-Platform, User Experience (User Research, Information Architecture, Content, and Visual Design), Search, Product Optimization, and Analytics.
• Expanded the team by hiring over 25 new employees.
• Developed a new design and development process that ensured timely milestone achievement and improved the quality of deliverables.
• Was asked to train various AT&T teams so they could implement the new process.
• Spearheaded the complete redesign and implementation of the YELLOWPAGES.COM site within an accelerated timeline (approximately 3 months), resulting in increased traffic, higher consumer satisfaction, and favorable press coverage.
• Established consistent branding across mobile, web, and interactive TV platforms.
• Collaborated with Marketing to integrate new products into web properties, promotional materials, and packaging.
• Led the design and launch of several mobile products, including:
• A J2ME downloadable application, now pre-loaded on most AT&T devices
• An iPhone-optimized site selected as an Apple Staff Pick, initially ranking above Google for the most popular iPhone search app.
• SMS and WAP-based products, collaborating with various carriers and device manufacturers.
• Contributed to the consumer experience across multiple AT&T products, including new web applications, software, and hardware.

Dec 2018 – Aug 2019 · 8 mos · Washington DC-Baltimore Area · Remote

• Oversaw the design and usability of various websites, including online banking (https://www.worldbank.org/ext/en/home) and several B2B platforms.
• Led a team of information architects, writers, usability engineers, designer/developers, and web analytics specialists.
• Directed web intelligence initiatives, including comparative analysis and both quantitative and qualitative research methods to inform data-driven decision-making.
• Conducted strategic and tactical analysis to align with business objectives, achieving the following results:
• Increased funded applications for Savings and Loans through site enhancements.
• Boosted customer satisfaction by improving navigation and other key site features.
• Reduced support costs by driving higher site engagement.

Nov 2017 – Dec 2018 · 1 yr 1 mo · Armonk, New York, NY · Remote

• Managed the user experience across more than 200 products company-wide.
• Spearheaded significant product enhancements, including the implementation of an improved navigation model.
• Led process optimization initiatives to boost both efficiency and quality

Mar 2016 – Nov 2017 · 1 yr 8 mos · Armonk, New York, NY · Remote

• Established the User Experience department, including team-building, infrastructure development, and process implementation.
• Formed a unified organization responsible for the user interface, usability, and accessibility across over 200 products and multiple platforms, including both desktop and mobile.
• Delivered products that received top rankings from Gartner for Ease of Use and Screen Appeal.
• Recruited and onboarded over 25 employees, developing job levels with parallel management and individual contributor tracks, managing a geographically dispersed team across the U.S.
• Created a usability lab suite that became a benchmark for other companies.
• Successfully advocated for and led accessibility efforts to meet Section 508 compliance requirements.
• Designed and shipped multiple software releases under tight deadlines, including highly interactive browser-based applications (Siebel 2000, Siebel 7, Siebel 7.5).
• Led the development of style guides and web templates for Siebel 6 and 7 browser-based applications.
• Defined and tracked usability release criteria, conducting benchmark studies across multiple versions to identify and address usability issues.
• Collaborated with executives to set release themes, direction, and technology choices.
• Fostered User Experience Partnerships with business stakeholders to enhance products and improve customer satisfaction.
• Coordinated cross-company efforts to gather and prioritize requirements for all product lines.
• Developed and promoted a Next Generation user interface informed by user research from field and lab studies.

Feb 2015 – Mar 2016 · 1 yr 1 mo · Armonk, New York, NY · Remote

• Established the Usability Engineering department, responsible for conducting usability evaluations across Hewlett’s software, hardware, documentation, and packaging.
• Recruited and managed a team of over 20 people in California and Colorado.
• Designed and developed world-class usability labs in CA and CO, serving as a model for the industry and other companies.
• Organized and led the Usability Labs Grand Opening, broadcasting live to employees worldwide.
• Oversaw the creation of innovative remote usability testing tools for conducting global usability evaluations.
• Led more than 300 product evaluations and redesigns.
• Founded and directed a company-wide Customer Input Program to gather and coordinate customer needs and insights.
• Developed and successfully implemented a business plan to turn the usability labs into a profitable external revenue stream.
• Appointed Chair of the Ease-of-Use Council, a company-wide initiative focused on improving the usability of Sun's products.
• Served as a member of the SunSoft Quality Council, a senior-level group aimed at enhancing product quality and business practices across SunSoft.
• Recognized with multiple SunTeams awards for pioneering innovative initiatives.
• Successfully integrated usability objectives into executive bonus structures.

Apr 2013 – Feb 2015 · 1 yr 10 mos · Delft, Zuid-Holland · Remote

• Led the conceptualization and design of the global framework for ikea.com.
• Accountable for developing a scalable functional and visual framework that adapts seamlessly across native mobile apps and responsive websites, ensuring a top-tier user experience on all devices.

Oct 2012 – Apr 2013 · 6 mos · London Area, United Kingdom · Remote

• As a consultant, I crafted diverse products for B2C and B2B clients, handling tasks like component procurement, idea generation, and patent evaluations.

Jul 2012 – Oct 2012 · 3 mos · Jakarta, Indonesia · Remote

• Crafted an omnichannel content strategy to highlight new and expanded product lines, overseeing customer analysis, content creation, copywriting, and distribution across platforms including the website, blog, printed catalogs, digital and print advertisements, and press releases.

Oct 2011 – Jul 2012 · 9 mos · Jakarta, Indonesia · Remote

• Created email marketing campaigns from ideation to execution, encompassing concept development, copywriting, design, setup in MailChimp, and performance tracking, resulting in a 110% increase in ecommerce revenue from email in the first year.
• Additionally, managed content for social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn), industry publications (online and print), and the Rose Brand Know-How Blog.

Jun 2011 – Oct 2011 · 4 mos · Stockholm, Stockholm County, Sweden · Remote

• Designed websites, created application wireframes, developed graphic user interfaces, and designed widgets and mobile applications, including projects like Nordnet, Compricer, and Taxi Stockholm, among other

Jun 2010 – Jun 2011 · 1 yr · Cambridge, Massachusetts, United States · Remote

• Conducted advanced research in AI and expert systems, focusing on areas such as advisory systems, knowledge acquisition, decision theory, and speech systems.
• Innovated user experience methodologies by conducting Wizard-of-Oz and other experiments to study physicians' interactions with expert systems, including prototypes for speech understanding and generation systems.

Feb 2010 – Jun 2010 · 4 mos · Pleasant Hill, California, United States · Remote

• Conducted in-depth research on a range of bioethical topics, collaborating with the Director of Research, fellow Research Scholars, and the Research Assistant to develop well-rounded solutions.
• Engaged with the Biomedical Ethics Board at Overlook Hospital (Summit, NJ) for expert consultations.
• Compiled findings into a detailed research paper.
• Delivered a presentation on the research at the public bioethics symposium held at Kent Place School in Summit, NJ, in February 2015, marking the completion of the project.

Aug 2009 – Feb 2010 · 6 mos · Indianapolis, Indiana, United States · Remote

• Collaborating with cross-functional teams, I oversaw the coordination and successful execution of the organization’s summer volunteer program.