Shwetha B.

UX Designer

Bangalore Urban, Karnataka, India18 yrs 3 mos experience

Key Highlights

  • Expert in brand management and strategic planning.
  • Proven track record in consumer behavior analysis.
  • Strong background in hospitality and business strategy.
Stackforce AI infers this person is a Brand Strategy Consultant with expertise in market research and consumer insights.

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Skills

Core Skills

Strategic PlanningBusiness StrategyBrand ManagementCustomer Segmentation Strategy

Other Skills

Hospitality ServiceDirector levelPrimary ResearchConsumer BehaviourCompetitive AnalysisSecondary ResearchTime ManagementAdvertisingMarket ResearchSegmentationTeam ManagementAnalyticsMarketing StrategyMicrosoft OfficeData Analysis

About

Brand and business strategy advisor for sustainable growth by delivering in-depth human understanding to positively influence collective and interactive behaviour.

Experience

18 yrs 3 mos
Total Experience
2 yrs 11 mos
Average Tenure
1 yr 10 mos
Current Experience

Freelance (self employed)

Research Collaborator

Jul 2024Present · 1 yr 10 mos · India · Remote

Kantar

3 roles

Senior Consultant

Feb 2023Apr 2023 · 2 mos

  • Research and Development on human understanding for better business orientation
Strategic PlanningDirector levelPrimary ResearchBrand ManagementConsumer BehaviourCompetitive Analysis+18

Group Account Director

May 2022Feb 2023 · 9 mos

Strategic PlanningBrand ManagementAdvertisingCustomer Segmentation StrategyMicrosoft OfficeData Analysis+2

Director - Insights and Client Business Partnership

Jun 2019Dec 2021 · 2 yrs 6 mos · Philippines

Strategic PlanningBrand ManagementTime ManagementAdvertisingMicrosoft OfficeData Analysis+2

Brandscapes worldwide

Senior Director - Insights

Dec 2021May 2022 · 5 mos

Strategic PlanningBrand ManagementAdvertisingMicrosoft OfficeData AnalysisCross-cultural Teams

Airbnb

Host at Srushti Estate

Oct 2021Jul 2024 · 2 yrs 9 mos · Chikkamagaluru, Karnataka, India

Strategic PlanningHospitality ServiceBusiness Strategy

Kantar tns

7 roles

Associate Director

Feb 2017May 2019 · 2 yrs 3 mos

Brand ManagementAdvertisingCustomer Segmentation StrategyMicrosoft OfficeData AnalysisCustomer Loyalty

Brand Strategy Consultant

Nov 2014Jan 2017 · 2 yrs 2 mos

Brand ManagementAdvertisingCustomer Segmentation StrategyMicrosoft OfficeData Analysis

Senior Project Director

Jul 2013Nov 2014 · 1 yr 4 mos

Brand ManagementAdvertisingCustomer Segmentation StrategyMicrosoft OfficeData Analysis

Project Director

Feb 2012Jul 2013 · 1 yr 5 mos

Customer Segmentation StrategyMicrosoft OfficeData Analysis

Associate Project Director

Nov 2010Jan 2012 · 1 yr 2 mos

Customer Segmentation StrategyMicrosoft OfficeData Analysis

Associate Project Director

Aug 2009Nov 2010 · 1 yr 3 mos

Customer Segmentation StrategyMicrosoft OfficeData Analysis

Senior Research Associate

Jun 2008Jul 2009 · 1 yr 1 mo

Customer Segmentation StrategyMicrosoft OfficeData Analysis

Karvy global services

Assistant Manager

Sep 2007May 2008 · 8 mos · Hyderabad Area, India

Microsoft Office

Education

ICFAI Business School, Pune Official

Master of Business Administration - MBA — Marketing and Information Technology

Jan 2004Jan 2006

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