Dec 2021 – Present · 4 yrs 5 mos · Bengaluru, Karnataka, India · On-site

Sep 2021 – May 2023 · 1 yr 8 mos · Bangalore Urban, Karnataka, India

Mar 2019 – Oct 2020 · 1 yr 7 mos · Bengaluru Area, India

• . Developing media plans to further amplify ongoing digital campaigns
• . Setting budgets with clients for optimum spend for each digital campaign
• . Leading a team for a set of accounts mainly focused on Fashion and Apparel, education and automobile.
• . Creating media solutions for clients to achieve business goals.
• . Monitoring the overall health of each account as per the details of the media plan
• . Providing insights to client stakeholders as to how to better the marketing and media rollout
• . Deploying the programmatic rollout for the organization
• . Planning the whole digital journey for the campaign by not only focusing on Google and Social media Vehicles but looking at the larger digital environment
• . Developing a digital strategy to sustain conversations with brand seekers and brand loyalists.

Mar 2017 – Feb 2019 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Founder of Rel Digital Academy, a digital marketing training institute specializing in honing skills of young professionals and students who are interested to shift careers into digital marketing.
• I managed the end to end set up of the academy, including setting up infrastructure, designing of course structure, managing of finance and marketing.
• I was also the lead Digital Marketing trainer conducting sessions in Search Engine Optimization, Google Adwords and Social media marketing.
• Unfortunately due to falling in enrollments, competition from other big players and funding issues, I had to minimize operations and in February 2019 close Rel Digital

Apr 2014 – Oct 2016 · 2 yrs 6 mos

• Brand Building
• Product Management
• Instrumental in conceptualizing the Sidapur Coffee brand along with key senior stakeholders of Orange Country and external consultants 
Involved in creating multiple product segments contributing in the creation of sub-categories, pricing strategy, GTM strategy (Online and Offline) and supply chain management
• Creating a package and brochure design.
• Setting up the process to identify the best crop of Coffee and Spices, Price Negotiation, Stock Planning, Costing
• Marketing: 
Setting up the website in coordination with an agency.
• Maintaining the website with content and pictures.
• Setting up the Social Media Presence.
• Online Sales (Ebay, Amazon, Big Basket),
• Offline Sales,
• Negotiation of commissions

Jun 2013 – Oct 2016 · 3 yrs 4 mos

• Online: Handled the Google AdWords Campaigns for all the resorts.
• Achieved CTR's as high as 15%.
• Social media marketing on Facebook, Linkedin, Twitter.
• Ran the Facebook ad campaign for multiple offers for all resorts.
• Used Google Analytics to better understand marketing efforts
• Offline: Initiated Orange County's first Marketing information system to better understand marketing efforts.
• Have run various Radio and print campaigns.
• Special Projects: Put in charge of creating the ideation and implementation of a coffee museum at the Coorg resort to give guests a better appreciation for coffee.
• Part of the opening team in Marketing for the Hampi resort.
• Handling multiple Photoshoots for all three resorts.
• Creative: Adapting designs in Adobe Photoshop and Illustrator, Content Writing

Oct 2012 – May 2013 · 7 mos · Bangalore, India

• Direct sales
• Marketing Management
• Client relations

Apr 2011 – Jun 2011 · 2 mos

• Consumer Intercept for satisfaction at store

Apr 2008 – Oct 2008 · 6 mos