Feb 2026 – Present · 3 mos · Delhi, India · Hybrid

• As Manager – Global Supply at Market Xcel, I lead the end-to-end strategy, development, and optimization of global respondent acquisition across multiple supply channels, supporting large-scale market research projects spanning B2B, B2C, and Healthcare audiences across North America, Europe, APAC, and other key markets.
• My role involves full ownership of supply infrastructure, including API integrations, affiliate partnerships, proprietary panel recruitment, router traffic management, and manual sample procurement, ensuring scalable, high-quality, and cost-efficient delivery aligned with client and organizational objectives.
• Key Responsibilities and Contributions:
• 1. API Supply & Programmatic Integrations.
• 2. Affiliate Partnership & Traffic Acquisition.
• 3. Panel Recruitment & Proprietary Panel Expansion.
• 4. Router Traffic Management & Optimisation.
• 5. Manual Sample Procurement & Vendor Management.
• 6. Supply Strategy, Quality Control, and Operational Excellence.

May 2025 – Present · 1 yr · Delhi, India · Hybrid

• As the Team Lead – Supply, My core responsibility is to drive and optimise the external supply network that powers data collection and respondent acquisition for online market research projects. This includes managing partnerships with traffic providers, affiliates, API-based platforms, and DIY panel integrator, with a strong focus on cost efficiency, quality assurance, and timely delivery.
• Key Responsibilities:
• Lead negotiations with traffic providers, affiliate networks, and API/DIY partners to secure competitive CPI (Cost Per Interview) rates and favourable terms.
• Evaluate and onboard new vendors to diversify and strengthen the respondent supply base.
• Maintain a dynamic rate card and ensure vendor pricing aligns with project budgets and margins.
• Strategize and forecast respondent supply needs based on project pipelines and client demand.
• Allocate projects to appropriate vendors/platforms based on feasibility, cost, and past performance.
• Optimise live project supply routing to reduce costs without compromising on quality or speed.
• Track vendor KPIs such as conversion rates, LOI (Length of Interview), IR (Incidence Rate), and dropout rates.
• Identify under-performing channels and take corrective action to ensure project health.
• Collaborate with internal teams (Ops, PM, Tech) to ensure supply-side SLAs are met.
• Drive efficiency in vendor on-boarding and project allocation processes.
• Identify opportunities for automation, especially in managing API integrations and DIY platforms.
• Contribute to internal SOPs related to supply chain workflows and partner communications.
• Serve as the primary point of contact for supply-side partners.
• Build long-term, trust-based relationships with vendors to foster collaboration and quick turnaround.
• Maintain clear communication with internal stakeholders regarding supply status, risks, and dependencies.