Jan 2022 – Dec 2023 · 1 yr 11 mos · Gurugram, Haryana, India

• Building a tech-enabled cross border sourcing platform
• + Multiple pivots
• All hats as a cofounder:
• Product/tech: full-stack development of both mobile products and web consoles
• Business: acquired 10+ SME and Enterprise accounts (across industries)
• Fundraise: got the backing of multiple angels, inc. some top founders and operators
• Team: built teams across North & West India and the US

Feb 2021 – Dec 2021 · 10 mos · Gurugram, Haryana, India · On-site

• Built/restructured all major playbooks for growth and distribution from scratch, working directly with the founder
• B2B2C sales and marketing: scaled up monthly active resellers by 3x through both online and offline channels
• B2C marketing channel: scaled up daily orders by 2.5x in the first 2 quarters
• Distribution ops: set up distribution ops from grounds up and improved all major KPIs, including a total revamp of on-time delivery performance from 27% to 91%+ in a single quarter

Dec 2018 – Jan 2021 · 2 yrs 1 mo · Gurgaon, India

• LAST MILE
• Headed last-mile for South and West zones and then the North zone, managing a team of 120+ onroll and 2500+ offroll manpower, and scaled up operations to >6.5 lakh items shipped per day
• Ahmedabad Ranked 1st across all cities, for best performance on all major KPIs during Grofers’ First Mega Sale
• Kolkata Ranked 2nd across all cities, for best performance on all major KPIs during Grofers’ Third Mega Sale
• Ramped up capacity by 2.5x within 2 months (highest among all zones) during Grofers’ First Mega Sale, shipping >8 Lakh items per day
• NETWORK REDESIGN
• Revamped last mile network to a 100% variable cost model, through partnerships with local Kirana and other shops
• Reduced Cost per Order by 38% for South and West zones within 1 year, through redesigning the network and driving projects to improve operational efficiencies
• END-TO-END SUPLLY CHAIN & RETAIL OPs
• Designed and set up a new B2B supply chain network for Grofers Market (a Franchise-based omni-channel retail initiative of Grofers)
• Set up and managed the Control Tower, and improved operational efficiency to >95% OTIF rate for orders moving from warehouse to store to the end customer
• Exceeded supply chain cost (as% of GMV) reduction target by 20% within 3 months of rolling out

Jun 2018 – Nov 2018 · 5 mos · Gurugram, Haryana, India

• A social-commerce led marketplace for Bharat users, launched with group-buying as the core model with fashion, electronics and accessories as the categories. Reached a peak of ~30 orders a day (served ~1600 customers)

Jan 2015 – Jan 2016 · 1 yr · Gurgaon, India

• - Lead P&L for North

Jan 2014 – Jan 2015 · 1 yr · Gurgaon, India

• Managed the end-to-end fulfilment ops for the biggest mother hub of Fabfurnish
• Responsible for the center P&L, driving all relevant KPIs of the hub

Jan 2011 – Jan 2014 · 3 yrs · New Delhi Area, India

• Ferramech was the pioneer in introducing Light Gauge Steel Framing (LGSF) building technology in India
• Major clients included: CPWD, IIT Mandi, NITs, THDC, Simplex Infra
• Led the projects independently, wearing all hats - from sales to design, procurement, supply chain, site execution and delivery

Jan 2010 – Jan 2011 · 1 yr · New Delhi Area, India · On-site

• Led the development of a middle office for a US based client (Quadriserv) for its Alternative Trading System (ATS) in the securities lending market
• Technologies: C#, .NET and T-SQL

Jan 2008 – Jan 2010 · 2 yrs · New Delhi Area, India

• ADdogic Media was a desktop advertising company which built a unique advertising channel - desktop screens in the cyber cafes - for digital marketers.
• Was later acquired for its product, team and partner alliances (June 2012)
• Led the product and growth and acquired 1000+ cybercafes in NCR