Oct 2023 – Nov 2023 · 1 mo · Milan, Lombardy, Italy · On-site

Apr 2023 – May 2023 · 1 mo · Bengaluru, Karnataka, India · On-site

• Tracked and Analysed the Potential Cost Benefit on an SKU level across 530 SKU's (FNV Category)
• Improved the Potential Cost Benefit of the FNV category by 10% at overall T2 business Level
• Improved the Potential Cost Benefit of the FNV category by 0.28% margin across 25 T2 cities
• Improved the Customer Experience by bringing down the error counts for the Home Page Banners by
• 90%

Jan 2023 – Feb 2023 · 1 mo

Oct 2022 – Dec 2022 · 2 mos · Mumbai, Maharashtra, India · On-site

• ▪ Analyzed 19 Categories against competitors and drew insights and opportunities
• ▪ Analyzed Category-Brand availability Matrix Vs Competitors
• ▪ Suggested New Avenues for Growths and Create Differentiation

Oct 2021 – May 2022 · 7 mos · Bangalore Urban, Karnataka, India

• Handled end-to-end marketing activities that ranges from Targeting & Branding to positioning
• Outreach & Strategy, Corporate Communications (internal & external), Paid Advertising, SEO, Social
• Media, Events (in-house & external), Website & Content management.
• Handled content management of Blogs& Marketing Collaterals
• Managed Gieom's Social Media Pages and Digital Channels (YouTube, Facebook & LinkedIn)
• Handled agencies for website creation and design
• Planned and Managed the marketing budget quarter wise

Jan 2021 – Sep 2021 · 8 mos

• Managing relationships with CHRO’s, finance and payroll stakeholders of leading companies and
• startups with an aim to drive the number of filings in our e-filing product
• Closing and onboarding corporate accounts and assisted their employees with ITR filings, resulting
• in an increase in the overall number of filings.
• Managing programs with the onboarded corporate accounts by conducting co-branded financial
• wellness sessions, webinars and email campaigns
• Acted as a single PoC for corporate partners to resolve their queries by collaborating with cross-
• functional teams (product, tech, marketing)
• Onboarding partners for rewards campaign, with an aim to drive the usage of e-filing product
• Playing a key role in increasing the prospect base by generating leads for the corporate reachout
• program for FY 20-21

Jan 2020 – Dec 2020 · 11 mos

• Having Engagements with corporate and Payroll clients for digitally branding through Co-Branded webinars, Email Campaigns, Online Chatbots, Digital Banners and API Integrations.
• Targeting campaigns and engagements to bring a targeted increase in the traffic and fillings on the portal.
• Coordinated and executed the BTL Marketing campaign for Pan India for 2019 Financial year

Aug 2019 – Jan 2020 · 5 mos

• Responsible for backend operations of mutual fund applications for in-house investment product with an aim to reduce the overall TAT of the application process
• Fast tracked mutual fund cases by managing end to end operations in the mutual funds lifecycle
• Responsible for devising backend process for mutual funds applications from the newly launched investment app

Jan 2019 – Aug 2019 · 7 mos

• Initiated offline marketing campaigns in 6 cities during FY 2019, resulting in an increase of 15% of IT return filings
• Responsible for allocation & management of 103 members for the offline marketing campaigns by creating city-wise plans in alignment with the corporate reach out program
• Played a key role in setting up the offline marketing team by creating a pipeline of interns & contractors and assisting the HR team in building the team within 2 months
• Created a dashboard to track metrics and share performance insights from campaigns with leadership and business stakeholders

May 2018 – Jun 2018 · 1 mo · Bangalore

• Worked on an ongoing live project based on javascript,HTML,CSS and Java.
• Worked on the front end designing of the website.