May 2024 – Mar 2025 · 10 mos · Singapore

Apr 2022 – Mar 2024 · 1 yr 11 mos

• Led a team across Asia-Pacific to shape and protect Netflix's reputation in the region through traditional and digital media, third party advocacy, and executive thought leadership.

Oct 2020 – Apr 2022 · 1 yr 6 mos

• Drive corporate and policy communications strategies and oversee campaigns across Asia-Pacific, managing multiple agencies across the region.
• Lead strategic communications initiatives cross-functionally within the company with key internal stakeholders including Public Policy, Business Development and Partnerships, Licensed and Original Content teams.
• Build and manage third-party advocacy program through a network of key opinion formers and influencers, including trade associations, civil societies, academia, and editorial leadership at tier one media companies.
• Manage executive speaking program across the region, such as Media Partners Asia APOS, AVIA Asia Video Summit, ContentAsia Summit.

Jan 2019 – Oct 2020 · 1 yr 9 mos

Oct 2017 – Jan 2019 · 1 yr 3 mos

Jul 2016 – Oct 2017 · 1 yr 3 mos

• Lead a team to drive overall strategy, messaging, and execution of Alibaba Group’s business communications programs, via media, content, social media, influencers and other distribution channels, with the goal of educating target international audiences about Alibaba globally, including investors, existing and potential clients.
• Lead the narrative-building, proactive, reactive and crisis communications program for Alibaba’s platform governance efforts, working closely across departments and geographies including government relations, legal, investor relations, and global IP enforcement teams.

Mar 2015 – Jul 2016 · 1 yr 4 mos

Feb 2015 – Mar 2015 · 1 mo · San Francisco Bay Area

• Design and drive PR and integrated communications strategies and programs for technology companies of all sizes, with a special focus on US-Asia cross-border tech businesses.

Mar 2014 – Feb 2015 · 11 mos · San Francisco Bay Area

• ASSUME day-to-day leadership and management of up to five accounts at a time, including OVERSEEING strategic communications plans, goals, strategies, staff programs and budget
• LEAD and DRIVE overall integrated communications strategy for client accounts ranging from B2B enterprise software and hardware to B2C technology companies, from messaging, strategy, to execution. Particularly versed in the Internet of Things, as account lead with clients such as Ayla Networks, SmartHome Ventures (PEQ), CentraLite Systems, among others.
• BUILD and LEAD Eastwick’s APAC and Global Communications practice expert, ACT a trusted communications advisor for clients from APAC expanding into the US, and vice versa.
• DEVELOP new US-APAC cross-border and startup specific business opportunities for the agency, such as securing strategic partnership agreement with Strategic Public Relations Group (SPRG) in Asia.
• SECURED partnership relationships with key APAC organizations and stakeholder groups in Silicon Valley such as CSPA, AAMA, GSF India, KOTRA.
• MANAGE three direct reports and CULTIVATE strong and effective teams by making resource decisions to ensure optimal staffing for accounts and development opportunities for staff
• LEAD and PARTICIPATE in new business projects and pitches

Oct 2012 – Mar 2014 · 1 yr 5 mos · San Francisco Bay Area

• DROVE media, analyst and influencer strategy and outreach for up to 8 accounts at a time, mainly B2B, and some B2C technology companies, including enterprise IT (Dell Software), mobile apps and platforms (July Systems, Moneytree), Internet of Things (Ayla Networks), clean tech (Autogrid, Cascade Energy, NextFuels), security (EyeVerify), media and advertising tech (Videology), and 3D technologies (Matterport) etc.
• SECURED over 60 briefings resulting to media coverage in New York Times, Wall Street Journal, Fast Company, Bloomberg, Entrepreneur, WIRED, TechCrunch, GigaOm, VentureBeat, IEEE Spectrum, EE Journal, key positioning in Gartner MQ, Forrester Wave and many more.
• DEVELOPED thought leadership programs for company executives, such as contributed content, speaking and opportunities. SECURED placement in VentureBeat, Entrepreneur, ReadWrite Web, Re/code and more.
• COLLABORATED with internal team and client to develop core messaging and positioning for the brand
• DRAFTED pitches and press releases on product launches, company momentum, customer wins, new hires etc.
• PARTICIPATED in new business projects and pitches

Oct 2010 – Aug 2012 · 1 yr 10 mos · Hong Kong SAR

• LED and LAUNCHED multi-media PR and Marketing campaigns across Asia-Pacific, securing media coverage in key regional trade and relevant local publications;
• MAINTAINED brand awareness for CNN in Asia-Pacific via social media, mainly on Facebook, Google+ and Twitter
• DRAFTED press releases and media advisories under tight deadlines on CNN priority programming and breaking news
• SECURED CNN talent copy placements in key regional media and PITCHED talent interviews in top-tier publications
• BUILT and MAINTAINED strong collaborative relationships with media across the region, and the client, i.e. the CNN International newsrooms in Hong Kong, London, and the U.S.
• MANAGED goodwill of the brand and DEVISED press statements in times of crisis management

Sep 2009 – Oct 2010 · 1 yr 1 mo · Hong Kong SAR

• SUPPORTED the PR team to plan and launch campaigns across the Asia-Pacific region
• LED internal and external event planning and coordination
• MANAGED the day-to-day operations of the department
• DRAFTED press releases, HTML promotional emails, event invites, internal newsletters and more.
• ASSISTED the Vice President of Communications to maintain the daily smooth functioning of the department and all administrative matters

Jul 2008 – Sep 2009 · 1 yr 2 mos · Hong Kong SAR

• APPOINTED as the Chief Editor to launch worldwide culture-building initiatives such as daily newsletters in properties worldwide and, quarterly multi-media projects to reinforce company values
• LED, ORGANIZED and HOSTED quarterly company town hall meetings
• WORKED CLOSELY with senior management in creating the company’s core values and building internal communication systems

Jun 2007 – Dec 2007 · 6 mos · Hong Kong SAR

• - CONDUCTED newsgathering, script writing and news reporting on TV