Feb 2023 – Present · 3 yrs 3 mos

• Lead digital analytics strategies for multiple enterprise clients, including Morgan Stanley, focusing on Adobe Analytics optimization, tag management, and cross-channel attribution.
• Advise clients on privacy-compliant data collection (GDPR, CCPA, PIPEDA), first-party data strategies, and cookie management to maximize analytics accuracy and campaign effectiveness.
• Architect and implement scalable UTM governance and marketing channel frameworks, enabling precise attribution and campaign ROI measurement across diverse digital channels.
• Serve as product owner for website tagging and analytics solutions, collaborating with external marketing agencies and internal tech teams to ensure robust data capture and reporting.
• Drive audience segmentation and retargeting strategies, leveraging advanced analytics to enhance user engagement and marketing personalization for multiple accounts.
• Deliver executive-level presentations and workshops, transforming complex analytics into actionable business insights through compelling data storytelling.
• Act as a trusted advisor to clients, bridging the gap between technical analytics teams and business stakeholders to support strategic decision-making and digital transformation.
• Lead agile analytics projects from scoping to delivery, reducing deployment timelines and enabling rapid experimentation for clients in finance, retail, and technology sectors.

Jul 2022 – Feb 2023 · 7 mos

• Building the data warehousing and analytics teams to deliver data visualisation and reporting solutions for a U.S. based banking client.
• Leading the digital marketing data warehouse tech team with continuous deliveries with agile methodologies & innovation in the area of ETL, Data Visualisation, Tech consultation & Automation.

Jul 2021 – Jun 2022 · 11 mos

• Team lead of digital marketing data warehouse of a U.S. banking client dealing with multiple sources of web data where I:
• 1. Gather clients requirements and analyse the technical feasibility. To come up with the best possible solutions for their needs.
• 2. Develop ETL workflows on Informatica PowerCenter to ingest and transform data coming in from various sources.
• 3. Design dashboards on Tableau for all the media team, helping them make sound decisions.
• 4. Manage production activities like release management, production management, system upgrades & failure recovery etc.
• Additionally I have a management role as well where I help with various forms of client interaction and team management.

Jul 2020 – Jun 2021 · 11 mos

Jun 2019 – Jun 2020 · 1 yr

• Working on a Data Warehousing project that ingests over 19 Million rows of data every day.
• 1. Developing and optimizing Informatica workflows to ramp up data processing by 10 million more rows in the Data Warehouse.
• 2. Optimizing stored procedures and Unix scripts to reduce failures by 30% and manual intervention in production.
• 3. Production management to ensure 100% system operation and catching up on backlogs in no time.
• 4. Innovating to bring new labels under the project and increasing deliverables.

Jan 2019 – Apr 2019 · 3 mos · Pune, Maharashtra, India

• Got training in the technologies like Oracle, QlikView, Qliksenese and AbInition.
• Using the knowledge about the tools did a project on Real Estate database where the objective was to draw as many insights as possible which could be used by companies as well as investors for business profits.
• Some of the insights were like:
• 1. Best city to invest in on the basis of ROI
• 2. Most promising real estate company
• 3. The annual pattern of real estate market
• 4. Condition of the real estate market in various parts of the country