Himanshu Gupta

Product Manager

Gurgaon, Haryana, India15 yrs experience
Highly Stable

Key Highlights

  • Implemented Google Analytics 4 across 1000+ touchpoints.
  • Achieved 15% reduction in churn rates.
  • Launched IoT vending machine startup with 80+ machines.
Stackforce AI infers this person is a Fintech and IoT analytics expert with a strong focus on product management and user engagement.

Contact

Skills

Core Skills

Product AnalyticsData StrategyData-driven EnhancementsUser RetentionMarketing AttributionUser ProfilingUser AcquisitionGrowth ManagementProduct ManagementStartup DevelopmentCustomer EngagementGrowth AnalyticsUser EngagementMarketing OptimizationBusiness IntelligenceQsr Analytics

Other Skills

ManagementProblem SolvingGrowth StrategiesData VisualizationCustomer ExperienceLeadershipReporting & AnalysisConsumer BehaviorGoogle AnalyticsKafka-HadoopDigital AnalyticsWeb AnalyticsConversion OptimizationA/B TestingCleverTap

About

I’ve spent over a decade diving deep into the world of product analytics and reporting. My journey began at IIT Kanpur where I discovered my love for technology and analysis. Since then, I’ve transformed raw data into actionable insights that fuel business growth across various roles—from managing end-to-end analytics at Paytm to leading acquisition strategies at Home Credit India. Each step has been an adventure filled with learning and innovation. At Home Credit India, I lead a talented team focused on digital analytics. One of my proudest moments was implementing Google Analytics 4 along with Kafka-Hadoop infrastructure to capture user behavior across over 1000 digital touchpoints. This initiative not only enhanced our understanding of user interactions but also significantly boosted mobile app retention rates—something I’m particularly passionate about. Before this role, I had the opportunity to drive data-driven enhancements that resulted in a remarkable 15% reduction in first-week churn rates and a 20% increase in user lifetime value. Collaborating closely with CXOs allowed me to align our strategies effectively while ensuring we remained agile in our approach to market demands. My experience doesn’t just stop at Home Credit; I’ve also launched an IoT-based smart vending machine startup where we deployed over 80 machines across various locations within six months! This entrepreneurial venture taught me invaluable lessons about market dynamics and customer engagement. Outside of work, I enjoy mentoring aspiring analysts and sharing insights from my journey—whether it’s through informal meetups or online platforms. If you’re interested in discussing product analytics or exploring collaboration opportunities, feel free to reach out via email at [your-email@example.com]. Skills: Product Analytics | User Retention Strategies | Data-Driven Decision Making | Google Analytics | Kafka-Hadoop | Firebase | SAS360 | Campaign Attribution | User Acquisition

Experience

15 yrs
Total Experience
2 yrs
Average Tenure
1 yr
Current Experience

Syfe

Product Analytics

May 2025Present · 1 yr · India · Remote

Home credit india

4 roles

Vice President of Product Analytics & Data Product Management

Promoted

Apr 2024Jul 2025 · 1 yr 3 mos

  • Spearheaded digital analytics and data product team, implementing Google Analytics 4 and Kafka-Hadoop infrastructure to capture user behavior data across 1000+ digital touchpoints.
  • Increased mobile app user retention by 15% through targeted in-app messaging and boosted feature discoverability by 60% with in-app recommendations.
  • Achieved four promotions in five years by consistently exceeding expectations in Product Analytics & Data Strategy leadership roles.
ManagementProblem SolvingGrowth StrategiesCustomer EngagementData VisualizationCustomer Experience+5

Assistant Vice President of Product Analytics

Apr 2023Apr 2024 · 1 yr

  • Led a team of business analysts and managers to drive data-driven product enhancements, resulting in a 15% reduction in first-week churn rate and a 20% increase in user lifetime value.
  • Collaborated with CXOs and Business Heads to analyze app performance, leading to a 25% boost in monthly retention, 17% reduction in funnel drop-offs, and improved customer satisfaction scores.
  • Integrated user data from various sources to create a unified customer profile, increasing marketing ROI by 25% and reducing wasted ad spend.
ManagementWeb AnalyticsProblem SolvingGrowth StrategiesCustomer EngagementConversion Optimization+13

Senior Manager : Product and Business Analytics

Promoted

Apr 2021Mar 2023 · 1 yr 11 mos

  • Designed UTM tracking and deep-linking strategies within Firebase and SAS360, achieving 30% improvement in campaign attribution.
  • Engineered multi-touch attribution models, leading to 15% improvement in marketing ROI across digital channels.
  • Mobilized 50+ A/B tests, refining app design, stability, and user flows resulting in increased user session length by 10 minutes, 15% jump in conversion rates, and a 28% uplift in registration completion rate.
ManagementWeb AnalyticsProblem SolvingFirebase AnalyticsGrowth StrategiesCustomer Engagement+15

Manager : Product and Business Analytics

Oct 2019Apr 2021 · 1 yr 6 mos

  • Orchestrated unified user profiling system integrating data from Google Ads, Adjust, and third-party vendors; decreased cost per acquisition by 22%.
  • Centralized user data and streamlined marketing campaigns, saving the team 10+ hours per week.
Web AnalyticsProblem SolvingFirebase AnalyticsGrowth StrategiesCustomer EngagementConversion Optimization+14

Limeroad.com

Growth Product Manager

Oct 2018Sep 2019 · 11 mos · Gurugram, Haryana, India · On-site

  • Orchestrated cross-functional alignment between Business, Community, Marketing, and Engineering teams to facilitate effective product planning for six major product launches within one year.
  • Developed comprehensive roadmap strategies that prioritized user feedback, resulting in a 30% increase in user satisfaction scores post-launch.
  • Led iterative feature development processes that improved time-to-market by 25%, ensuring timely delivery of critical updates based on market demands.
Web AnalyticsProblem SolvingFirebase AnalyticsCustomer EngagementConversion OptimizationA/B Testing+10

Grubox.in

Data and Product Manager

Nov 2017Sep 2018 · 10 mos · Greater Delhi Area · On-site

  • Launched an IOT-based smart vending machine startup, deploying 80+ machines across various locations, acquiring 15 key accounts in the first 6 months.
  • Implemented targeted marketing strategies in high-density areas, acquiring a user base surpassing 20,000 with 8,000 active users and 68%+ monthly retention rate.
  • Revolutionized automated ETL pipelines using Airflow, decreasing data processing time by 60% and providing real-time insights.
  • Orchestrated marketing initiatives promoting in-house wallet adoption by subscription model, achieving a 25% surge in wallet transactions and 70% adoption crucial for customer LTV.
Problem SolvingCustomer EngagementCustomer InsightProduct AnalyticsCustomer ExperienceConsumer Insight+4

Paytm

2 roles

Junior Manager Growth Analytics

Apr 2017Oct 2017 · 6 mos · Noida Area, India · On-site

  • Led analytical initiatives across various sectors, optimizing user acquisition and engagement, resulting in a 15% lift in user engagement.
  • Forged a funded joint venture with Alibaba, creating Paytm First Games.
  • Piloted analytics for Paytm Games, achieving a 40% profitability margin with 2.5M MAU and 280M monthly revenue.
Web AnalyticsFirebase AnalyticsCustomer EngagementConversion OptimizationCustomer InsightDigital Analytics+8

Team Lead Growth Analytics

Feb 2016Mar 2017 · 1 yr 1 mo · Noida Area, India · On-site

  • Analyzed Google Analytics and transactional data to optimize digital marketing channels, reducing CPA by 23% and increasing conversion rates by 7%.
  • Implemented automated reports in Spotfire and live web dashboards on Shiny Server using R and Python, cutting reporting time by 70% and boosting marketing campaign efficiency by 34%.
Web AnalyticsFirebase AnalyticsConversion OptimizationCustomer InsightDigital AnalyticsProduct Analytics+4

Decision point analytics

Senior Business Analyst (QSR Expert)

Apr 2015Jan 2016 · 9 mos · Gurgaon, Haryana, India · On-site

  • Led data analytics functions as a BI expert for Coca-Cola India's QSR sector, providing actionable insights for brands like McDonald's and Domino's.
  • Conducted monthly performance reviews for Indian McDonald's franchises, analyzing sales data and operational efficiency to drive key metrics.
  • Evaluated ROI of partnerships with INOX & Cinepolis, influencing strategic decisions and contributing to a 15% increase in promotional campaign effectiveness.
Customer InsightProduct AnalyticsAnalytical SkillsBusiness IntelligenceQSR Analytics

Edu4share

2 roles

Business Analyst

Mar 2015Apr 2015 · 1 mo · New Delhi Area, India · On-site

  • Managed Campus Ambassador and Mentor project in top educational institutions in India
  • Developed excel model for time allocation in competitive exam preparation
  • Designed curriculum packages for various exams like IITJEE, GMAT, and CAT
  • Enhanced online platform for buying and selling educational materials
Research SkillsAnalytical Skills

Bussiness Analyst

Jul 2014Aug 2014 · 1 mo · Greater Delhi Area · On-site

  • Managed Campus Ambassador and Mentor project in top educational institutions in India
  • Developed excel model for time allocation in competitive exam preparation
  • Designed curriculum packages for various exams like IITJEE, GMAT, and CAT
  • Enhanced online platform for buying and selling educational materials
Analytical Skills

Mu sigma inc.

Data Scientist

Aug 2014Feb 2015 · 6 mos · Bangalore, India · On-site

  • Spearheaded the creation of detailed project charters, reducing scope creep by 60% and enhancing analytical accuracy across multiple verticals using SQL, SAS, R, and Excel tools.
  • Developed a cross-vertical interface to streamline project roadmap turnaround time by 15% and foster inter-departmental collaboration.
  • Conducted K-means clustering analysis on drug sales data, identifying key physician segments for increased prescription rates and revenue growth.
  • Implemented a bid price optimization model for search engine marketing, boosting click-through rates and ad relevance scores.
Research SkillsAnalytical Skills

Raman research institute, banglore

Visiting Student

May 2013Jul 2013 · 2 mos · Greater Bengaluru Area

  • Summer Internship:
  • MENTOR: Professor Pramod A. Pullarkat, Soft Condensed Matter Lab, RRI Bangalore
  • PROJECT: INCLUSION OF MICROSCOPIC LATEX BEADS INTO NEURONAL CELLS
  • Directed to observe translocation of 20nm and 0.5um sized latex microscopic beads in axons during axonal cytoskeleton changes due to Neurodegeneration in neuronal cells
  • Analyzed efficiency of capturing beads by cell body due to Phagocytosis, Osmotic shock and Electroporation under normal and serum starved condition
  • Quantified number of beads internalized by each process under different experimental condition
  • Optimized efficiency toward beads incorporation for different toxicity and concentration gradient

Indian institute of technology, kanpur

B-Tech Biological Science and Bioengineering

Jul 2010Jun 2014 · 3 yrs 11 mos · Kanpur , India

Analytical Skills

Education

Indian Institute of Technology, Kanpur

Bachelor's degree — Bioengineering and Biomedical Engineering

Jul 2010May 2014

Indian Institute of Technology, Kanpur

Bachelor of technology (B-Tech) — Biological Science and Bioenginering

Jan 2010Jan 2014

AGRA PUBLIC SCHOOL ,AGRA

12th — PCM

Jan 2007Jan 2009

DYANAND BAL MANDHIR SENIOR SECONDARY SCHOOL. AGRA UP

10th pass certificate — CBSE

Jan 2005Jan 2007

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