Anupama Goel

Business Development Executive

Delhi, India9 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led growth marketing initiatives at Paytm.
Expert in analyzing customer behavior and key metrics.
Skilled in integrated marketing campaigns and CRM operations.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in Fintech and E-commerce sectors.

Contact

Skills

Core Skills

Growth MarketingCustomer Behavior AnalysisMarketing OperationsCrm Management

Other Skills

Key Metrics MonitoringIntegrated Marketing CampaignsCRM OperationsPerformance MeasurementMicrosoft ExcelAdwordsMedia operationsProgrammatic advertisingAccount ManagementClient Services

About

Anupama is a seasoned growth marketing professional. Currently Leading the growth marketing Team at Nearby stores at Paytm, ideating and conceptualising new initiatives for Paytm nearby stores. Analyzing customer behaviour and monitoring key metrics such as CTRs, CPM and store performance for strategic growth. Previously she has worked as a Marketing Operations Manager in the ecommerce industry, handling end-to-end CRM operations and execution while leading a Team. Anupama is skilled in Microsoft excel, Google Analytics and CRM tools such as clevertap, netcore and mtalkz. She is a curious soul, always looking for new ways to learn and grow. Drop an email or DM to connect!

Experience

9 yrs 5 mos

Total Experience

2 yrs 4 mos

Average Tenure

4 yrs 10 mos

Current Experience

Mobikwik

2 roles

Manager

Promoted

Apr 2022 – Present · 4 yrs 1 mo

Assistant Manager

Jun 2021 – Mar 2022 · 9 mos

Paytm

Team Lead - Business Solutions

Aug 2020 – May 2021 · 9 mos

Leading the growth marketing Team, Responsible for strategic growth projects and incentives.
Ideation and conceptualisation of new business initiatives for Paytm nearby stores by analyzing customer behaviour and monitoring key metrics.

Customer Behavior AnalysisKey Metrics MonitoringGrowth Marketing

Nearbuy.com

Marketing Operations Manager

Jul 2019 – Jul 2020 · 1 yr · Gurgaon, Haryana, India

Responsible for developing integrated marketing campaigns and executing them in conjunction with Marketing, CRM, Product & Business Teams.
Prepare and monitor marketing operations incentive planning.
Lead end to end execution marketing campaigns & communications, leveraging internal support and driving collaboration.
Executing all the communications to our customers on daily basis. Communications includes Push Notifications, Email Communication, SMS, IAPs etc
Measure and report on the performance of marketing campaigns. Gain insight and assess against goals.
Monitor key performance metrics like CTR’s, impressions, reach, etc for the campaigns on a daily basis and take corrective actions
Work closely with the creative, content and analytics team to meet objectives for all campaigns and communications

Integrated Marketing CampaignsCRM OperationsPerformance MeasurementMarketing OperationsCRM Management