May 2022 – Apr 2024 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

• Worked on strategic growth categories towards unlocking both PMF & scale for the platform & customer. Goal was to create a comprehensive shopper experience through tactical channel levers while uncovering new growth cases. Undertook many 1-10 & some 0-1 journeys. Delivered higher than platform AOV, profitability & retention for managed shopper bases.
• Also, dabbled in Consumer & Financial Product projects near end of tenure. A stint of high learning & growth at a very crucial time for the Indian Quick Commerce sector.

Jul 2021 – May 2022 · 10 mos

• Led multi-year new brand/product development strategy for MDLZ Biscuits portfolio (Oreo, Cadbury Chocobakes, Bournvita Biscuits) for India market. Acted as central decision-maker for entire 'I2M (Idea To Market)' cycle involving all formulation, packaging, manufacturing, revenue planning & marketing function gates.
• Successfully launched 'Cadbury Chocobakes Choco-Chip Cookies' & carried out formula improvement for 'Cadbury Chocobakes Choc-Filled Cookies'. Laid foundations down for eventual production & launch of 'Cadbury Brownie' while also evaluating revamp of local 'Healthy Snacking' platform through existing/new brand umbrella.

Mar 2019 – Jul 2021 · 2 yrs 4 mos

• Managed ₹500 cr+ annual relationship for Mondelez with Reliance Retail & Future Group achieving significant growth through strategic JBP alignment, focus launch scale-ups, trade marketing budget deployment & crafting customised offerings.
• Reliance Retail was the largest & fastest growing organised account for MDLZ during tenure, with leadership consolidated in Chocolates & higher-than-average market shares achieved in Biscuits portfolios.

Jun 2017 – Mar 2019 · 1 yr 9 mos

• Managed Mumbai & South Gujarat territory P&Ls achieving double-digit revenue & distribution growth across the entire gamut of CPG channels: General Trade, Rural, Modern Trade & Wholesale
• Outcomes included South Gujarat growing 2.5x national growth rate & Mumbai Metro reversing trend from de-growth to double-digit growth, from a top-line perspective. Personal highlight included identification, mentoring and successful championing of three team members into senior roles within the Sales organisation.

Jul 2016 – May 2017 · 10 mos

• Led category growth charter through L'Oreal Hair Colour consumer brands in India (Excellence, Casting Creme) driving merchandising & assortment optimisation across key Modern Trade partnerships through insight-driven & tech-enabled interventions.
• Secured strategic partnerships with Future Retail and Health & Glow for 'CatMan' solution implementation across outlets in key Tier I geos

Apr 2015 – Jun 2015 · 2 mos · Mumbai Metropolitan Region

• Supported the India launch of 'Acqua Di Gio Profumo' under Giorgio Armani master brand, managing end-to-end channel revenue planning and GTM strategy.
• Awarded a Pre-Placement Offer (PPO) for surpassing internship expectations and delivering strong results