Mar 2020 – Aug 2021 · 1 yr 5 mos · Bengaluru, Karnataka

• In this capacity, I spearheaded the India Marketing Team at Versa Networks, overseeing strategic marketing initiatives and managing digital campaigns to foster pipeline expansion and enhance customer loyalty. I collaborated with cross-functional teams to execute Webinars, Content Syndication, Events, and Email Campaigns, ensuring alignment with organizational objectives and sales targets. Additionally, I managed campaign execution utilizing Pardot, generating reports to monitor Key Performance Indicators (KPIs) and analyze Return on Investment (ROI) within Salesforce.

Jan 2010 – Nov 2010 · 10 mos · Bengaluru Area, India · On-site

• In this role, I was responsible for handling all marketing and PR activities, ensuring cohesive and impactful communication across channels. I effectively managed and coordinated efforts with both creative and PR agencies to deliver high-quality campaigns. Working closely with the Global Marketing Team, I ensured timely execution and alignment of projects. I played a key role in developing the marketing and sales strategy for the South Asia region, tailoring it to local market needs while staying in sync with global objectives. I planned, designed, and executed a variety of initiatives including direct mail campaigns, electronic direct mailers (EDMs), lead generation activities, and comprehensive end-to-end marketing events. I also took charge of organizing and directing marketing events nationwide. In addition to marketing execution, I provided product knowledge, sales pitch guidance, and communication training for new hires. One of the highlights of my tenure was managing and organizing the formal launch of our operations in South Asia, ensuring it was a successful and impactful introduction to the market.

May 2008 – Sep 2009 · 1 yr 4 mos · Bengaluru Area, India · On-site

• In this role, I was responsible for planning and executing BTL (Below The Line) marketing campaigns, which included managing leads, maintaining databases, and developing tailored solutions to support these efforts. I took the lead in designing and conceptualizing various events and promotional activities, ensuring they aligned with our broader marketing goals. I proactively planned and conducted campaigns aimed at building a strong and qualified sales pipeline. In addition to my core responsibilities, I also stepped into managerial duties during my manager’s absence, ensuring smooth operations and team coordination. I regularly calculated and transmitted weekly sales reports to headquarters, providing clear insights into our performance and progress.

Mar 2007 – Mar 2008 · 1 yr · Bengaluru Area, India · On-site

• In this role, I consulted clients on Siebel CRM applications, helping them identify the best solutions to meet their business needs within the application space. I was actively involved in cross-selling and up-selling ERP and CRM applications to existing Oracle install bases, always aiming to align our offerings with their strategic goals. A key part of my work involved engaging with C-level executives, as well as VPs of Sales, Marketing, and Services, to understand their challenges and propose tailored Oracle solutions. I worked closely with Field Sales Managers and Oracle Partners to ensure smooth coordination and execution of our strategies. Maintaining strong relationships with both clients and field representatives was crucial to my success. I regularly presented and articulated advanced product features, benefits, and the future direction of Oracle’s solutions, while also proactively planning and running campaigns to build a strong and qualified sales pipeline.