Sakshi Baheti

Business Development Executive

Bengaluru, Karnataka, India7 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Over 5 years in Category Management and CRM Marketing.
Led large-scale category portfolios with measurable sales growth.
Passionate about data-driven marketing strategies.

Stackforce AI infers this person is a B2C E-commerce professional with expertise in Category Management and CRM Marketing.

Contact

Skills

Core Skills

Category ManagementData Analytics

Other Skills

Analytical SkillsMicrosoft WordRequirements AnalysisLoyalty MarketingCustomer Relationship Management (CRM)MarketingVendor managementPricing strategyOn-site discoveryWireframingDesign optimizationsPublic SpeakingElectrical EngineeringEntrepreneurship

About

I am an IIM Rohtak alumna with over 5 years of experience in Category Management and CRM Marketing, having worked with leading consumer brands including Flipkart, Meesho, Nykaa, and VLCC. My expertise spans vendor management, assortment planning, pricing strategy, on-site discovery, and CRM-driven growth marketing. I’ve successfully led large-scale category portfolios, optimized customer journeys through data-backed campaigns, and delivered measurable improvements in sales growth, retention, and profitability. I’m passionate about using data, creativity, and strategic thinking to build high-performing categories and drive long-term customer value

Experience

7 yrs 9 mos

Total Experience

1 yr 3 mos

Average Tenure

2 yrs 9 mos

Current Experience

Flipkart

2 roles

Senior Category Manager

Jul 2025 – Present · 10 mos · Bengaluru, Karnataka, India

Category Manager

Jul 2023 – Jun 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India

Meesho

Associate Business Manager

Feb 2022 – May 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

Led multiple categories and successfully drove overall GMV, NMV, and OC metrics through effective vendor management, ensuring accurate pricing, and improving on-site discovery
Category head for Jewellery, handling 1000+ Cr business; delivering a top-line YOY growth of 80% & a bottom-line YOY growth of 1.5%
Scaled the footwear category by onboarding 40+ brands, generating business of over 100+ cr and enhancing brand through strategic selection, pricing, and discovery
Developed and optimized Meesho Mall storefront through wireframing, employing design optimizations, resulting in improved metrics (CTR, OB10K, conversion rates)

Analytical SkillsMicrosoft WordRequirements AnalysisCategory ManagementLoyalty MarketingData Analytics+2

Nykaa

Assistant Marketing Manager

Feb 2021 – Feb 2022 · 1 yr · Mumbai, Maharashtra, India · Hybrid

Formulated data-led marketing strategy to drive increased engagement, revenue and retention for all channels i.e., E-mail, SMS, In-app, Web push & WebEngage
Analysed data to grow different customer segments and drive multi-channel marketing campaigns to drive customer acquisition
Used tools like Omniture, Clever tap, Tableau, Netcore, Gamooga to analyze the key metrics and optimize the performance
Revamped loyalty program of Nykaa and increased retention by 9% by optimizing customer touch points and running winback campaigns

Cognizant

Sr. Business Development Analyst

Jul 2020 – Feb 2021 · 7 mos · India

Vlcc

Marketing Analyst

Apr 2019 – May 2019 · 1 mo

Indian institute of management rohtak

Placement Coordinator

Jul 2018 – Apr 2020 · 1 yr 9 mos · Rohtak, Haryana, India

Part of a 11-member committee that works to nurture and maintain relations between the corporate and IIM Rohtak through multiple avenues of campus engagements. The major responsibilities include:
Campus-corporate liaison for companies across sectors
Organizing various campus engagement activities such as workshops, competitions and guest lectures for the students for gaining industry knowledge
Coordinating with students and companies for recruitment activities for summer internships and finals placements

Tata consultancy services

Assistant System Engineer

Dec 2017 – May 2018 · 5 mos

Worked as a Assistant System Engineer in Business Intelligence and Performance Management
Learned and developed skill and techniques on real time business intelligence and coordinated development schedules and activities
Helped in gathering, storing, allocating, analyzing and providing access of the stored data to the data enterprises at the required time

Ima conclave

Volunteer

Jun 2015 – Jun 2015 · 0 mo · Indore

Coordinated in managing and volunteering the 24th IMA, Indore conclave
Media person for the fest and helped in inviting the spokespersons for the conclave
Distributed tickets in various colleges and able to gather more than 10,000 of students