Hassan Khan — Director of Engineering

I am an engineering leader (with over 20 years experience) specializing in building large scale consumer products, most recently leading Ad Serving Platform for LinkedIn. This includes product engineering and infrastructure efforts for targeting, retrieval and ranking hundreds of million of creatives across the ads serving funnel. I also led and delivered the B2B Connected TV Ads offering from conception to general availability for LinkedIn, which is one of the fastest growing verticals for Ads Marketplace. Since 2021 I have been the engineering leader and directly responsible individual (DRI) for LinkedIn Audience Network (LinkedIn's RTB offering for Ads). This includes managing extremely high QPS (millions of QPS) and low latency serving of Ads to hundreds of millions of LinkedIn members off-network across billions of RTB opportunities daily Previously, at LinkedIn, I built out and led world-class engineering teams focused on LinkedIn Economic Graph Platform and News Feed Infrastructure. I was able to have a material impact on the business revenue and member engagement metrics by partnering with and enabling the product engineering teams across LinkedIn Prior to that I led Search Infrastructure for Yelp, Video Streaming Reliability for Netflix Streaming Client and spent 7 years at Microsoft building and leading Anti-spam and Hijack Detection solutions for Mail Delivery and Safety Teams at Outlook.com I drive greatest satisfaction from building and leading teams and AI powered products that deliver highly engaged and innovative consumer experiences I am a life long learner, actively exploring generative AI and innovative tools including Cursor, CoPilot and others for code automation

Stackforce AI infers this person is a B2B and B2C engineering leader specializing in scalable ad serving and AI-driven solutions.

Location: San Francisco, CA, United States

Experience: 21 yrs 1 mo

Skills

Ads Serving
Artificial Intelligence
Connected Tv
Recommender Systems

Career Highlights

20+ years of engineering leadership experience.
Expert in building large-scale consumer products.
Proven track record in driving revenue growth.

Work Experience

Director of Software Engineering (Ads Serving, LinkedIn Audience Network, Connected TV) (2 yrs 3 mos)

Senior Engineering Manager (4 yrs 5 mos)

Engineering Manager (2 yrs 1 mo)

Yelp

Software Engineering Lead (Team Search) (1 yr 3 mos)

Netflix

Senior Engineer - Streaming (1 yr)

Microsoft

Senior Technical Lead/Manager Mail Delivery and Safety (Spam and Abuse) (6 yrs 3 mos)

TkXel

Senior Lead Software Engineer (2 yrs 1 mo)

FAST-NU

Faculty Member (2 yrs 11 mos)

Strategic Systems International

Lead Software Engineer (1 yr)

Education

Masters in Computer Science at Lahore University of Management Sciences

Bachelor of Science (BS) at National University of Computer and Emerging Sciences

Hassan Khan

Director of Engineering

San Francisco, CA, United States21 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

20+ years of engineering leadership experience.
Expert in building large-scale consumer products.
Proven track record in driving revenue growth.

Stackforce AI infers this person is a B2B and B2C engineering leader specializing in scalable ad serving and AI-driven solutions.

Contact

Skills

Core Skills

Ads ServingArtificial IntelligenceConnected TvRecommender Systems

Other Skills

Real-Time Bidding (RTB)Software DevelopmentC++C#XMLSDLCSoftware DesignAutomated Software TestingMachine LearningData AnalysisSpam FilteringAnti-spamEmail SystemsCOSMOSMSBuild

About

Experience

21 yrs 1 mo

Total Experience

3 yrs 3 mos

Average Tenure

8 yrs 9 mos

Current Experience

3 roles

Director of Software Engineering (Ads Serving, LinkedIn Audience Network, Connected TV)

Promoted

Feb 2024 – Present · 2 yrs 3 mos

Spearheading the Ads Serving Infrastructure for LinkedIn, optimizing performance across Feed, Right Rail, and Connected TV.
Managing a high-performing team of Sr. Managers and Senior ICs, driving strategic initiatives for a multi-billion dollar B2B Ads business
Implemented innovative solutions that enhanced ad delivery efficiency, contributing to significant revenue growth and improved user engagement
Developed a 0->1 Connected TV business for B2B Ads for LInkedIn Ads Platform

Ads ServingRecommender SystemsConnected TVReal-Time Bidding (RTB)Artificial Intelligence

Senior Engineering Manager

Promoted

Sep 2019 – Feb 2024 · 4 yrs 5 mos

Led the scaling of the economic graph infrastructure, onboarding hundreds of product engineering teams
Led the development of a large-scale distributed graph platform, achieving ~2M QPS for complex queries
Drove significant revenue growth for LinkedIn Audience Network, tripling business revenue and increasing RTB traffic by 5x

Ads ServingRecommender SystemsConnected TVReal-Time Bidding (RTB)Artificial Intelligence

Engineering Manager

Jul 2017 – Aug 2019 · 2 yrs 1 mo

Led the engineering team responsible for the ingress, storage, indexing, and serving of LinkedIn's feed infrastructure
Achieved 99.99% availability for low latency services, enhancing user experience on the Home Page
Collaborated with cross-functional teams to implement critical features like reactions and live videos

Recommender SystemsArtificial Intelligence

Yelp

Software Engineering Lead (Team Search)

Mar 2016 – Jun 2017 · 1 yr 3 mos · San Francisco Bay Area

Led the design and development of Hydra, Yelp's innovative search framework, enhancing query understanding.
Developed real-time systems to identify Hot and New businesses, improving user engagement across multiple platforms
Scoped and directed a team to implement reliability tools for critical search services, ensuring optimal performance

Recommender Systems

Netflix

Senior Engineer - Streaming

Feb 2015 – Feb 2016 · 1 yr · Los Gatos

Developed a robust application crash detection and visualization system for Netflix on video consoles
Designed a performance framework utilizing client-side metrics, enhancing application efficiency
Enabled Http2 for small asset fetches, improving load times and user experience

Microsoft

Senior Technical Lead/Manager Mail Delivery and Safety (Spam and Abuse)

Dec 2008 – Mar 2015 · 6 yrs 3 mos · Mountain View, CA

Led a team of software engineers in designing and developing advanced anti-spam systems for Outlook.com
Developed algorithms for Real-Time Hijack Detection and Centralized Reputation Brain, enhancing mail delivery safety
Actively participated in tech meetups as a Tech Evangelist, promoting Microsoft products and innovations
Achieved rapid career advancement, securing three promotions within five years through impactful contributions

Artificial Intelligence

Tkxel

Senior Lead Software Engineer

Jun 2006 – Jul 2008 · 2 yrs 1 mo · Lahore, Pakistan

Rich Internet Application development of an N-tier System that provides managers and team members working in scattered environments around the globe to meet and interact virtually in a virtual team room.

Fast-nu

Faculty Member

Aug 2005 – Jul 2008 · 2 yrs 11 mos · Lahore, Pakistan

Taught Computer Communications, Computer Vision, Digital Image Processing, Design and Analysis of Algorithms, Digital Logic Design and Introduction to Programming in C++

Strategic systems international

Lead Software Engineer

Apr 2003 – Apr 2004 · 1 yr · Lahore, Pakistan

Web-based generic framework, which includes independent configurable web components that are published at runtime depending on the data and configuration. Forecasting, Supply Chain Optimization and Trim Optimization are some of the key modules of the product.

Artificial Intelligence