May 2023 – Jul 2025 · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

• Drove cross-platform brand narratives and integrated media strategy for leading clients in FMCG and BFSI, crafted high-impact, full-funnel campaigns across mainline and digital platforms. Managed media investments exceeding ₹25 crore, optimised campaign performance, and influenced brand architecture and positioning across 25+ product lines. Partnered with CXOs and cross-functional teams to deliver strategic marketing outcomes and support new business wins.

Jan 2023 – Jan 2023 · 0 mo · Noida, Uttar Pradesh, India · On-site

• Led national media strategy and activation for water purifiers, BLDC fans (Kühl), and kitchen appliances, managed a ₹140 crore mainline media budget across TV, print, and sports integrations. Spearheaded a 3-year IPL title sponsorship and ₹20 crore Star Sports campaign to amplify brand visibility and drive retail uplift. Delivered media efficiencies and sharp consumer targeting in a highly competitive, cluttered category.

Feb 2019 – Mar 2022 · 3 yrs 1 mo · Gurugram, Haryana, India · Hybrid

• As a consultant to early-stage startups, D2C brands, and mid-sized businesses across e-commerce, consumer tech, retail, and lifestyle, I assisted client teams on planning, strategy and execution of full-funnel marketing strategies. Led hands-on delivery across SEO, social media, performance marketing, and CRM -- achieving up to 40% boost in organic traffic and 30% reduction in CAC. Partnered with founders and creative teams to craft brand narratives, scale digital campaigns, and drive customer growth.

Jan 2016 – Jan 2017 · 1 yr · Bengaluru Area, India · On-site

• Led marketing strategy, brand building, and performance-driven growth for LeEco’s owned D2C platform, transforming it into a key revenue engine in India’s hyper-competitive smartphone, smart TV, and audio accessories market. Orchestrated large-scale ATL and digital campaigns -- including flash sales, exclusive online launches, and content-rich storytelling -- to drive brand visibility, customer acquisition, and conversions. Managed high-impact media investments and executed full-funnel performance marketing, significantly contributing to national sales while optimising CAC and boosting ROI.

Jan 2014 – Jan 2015 · 1 yr · Chennai & Bengaluru · On-site

• Spearheaded brand marketing, consumer engagement, and experiential strategy for Phoenix Marketcity, positioning it as a premier luxury lifestyle destination. Curated high-impact campaigns and flagship events blending fashion, food, art, and entertainment -- driving 28% growth in footfalls and double-digit sales uplift for premium tenants. Led cross-functional teams and brand collaborations to elevate customer experience, deepen brand affinity, and enhance market leadership.

Jan 2011 – Jan 2014 · 3 yrs · Gurgaon · On-site

• Led the strategic repositioning and brand turnaround of Vishal Mega Mart, transforming it from a discount-led retailer into India’s leading value-focused hypermarket chain. Drove integrated campaigns across 150+ stores, launched private labels, and managed a ₹70 crore marketing budget -- delivering 22% YoY revenue growth and significant brand salience. Reported directly to the CEO, built a high-performing marketing team, and implemented data-driven brand and media strategies across Fashion, FMCG, and Consumer Durables.

Jan 2010 – Jan 2011 · 1 yr · New Delhi Area, India · On-site

• Drove the digital & social media marketing charter, including CRM and online PR, for a premium fashion eCommerce platform serving global audiences seeking luxury Indian designer wear and curated experiences. Scaled organic reach and customer acquisition through content-driven storytelling, influencer partnerships, and performance marketing -- reducing CAC and boosting repeat purchases. Positioned the brand as a global destination for luxury Indian fashion through strategic campaigns and high-visibility media outreach.

Jan 2009 – Jan 2010 · 1 yr · Gurgaon, India · On-site

• Led brand repositioning efforts to establish Marks & Spencer India as a stylish, accessible, mid-market fashion brand through integrated ATL and BTL campaigns. Launched and managed the brand’s loyalty program and eCommerce presence, driving customer retention, online engagement, and conversion. Collaborated cross-functionally to deliver a refreshed retail experience, boosting brand affinity and footfall across key markets.

Jan 2008 – Jan 2009 · 1 yr · Bengaluru Area, India · On-site

• Managed brand strategy, store marketing, and media planning for Reliance Footprint’s national expansion across key urban centres. Developed in-store visual identity, executed ATL & BTL campaigns, and scaled private label promotions -- driving significant growth in footfalls, sales conversion, and brand recall. Played a pivotal role in building the brand’s early footprint and shaping its positioning in the competitive footwear retail market.

Jun 2007 – Jun 2008 · 1 yr · Bengaluru Area, India · On-site

• Delivered marketing analytics and omnichannel transformation solutions for global retail and CPG clients, enhancing customer experience and campaign effectiveness. Developed BI dashboards, uncovered actionable consumer insights, and supported strategic decision-making for sales and marketing functions. Gained deep exposure to retail data ecosystems, laying the foundation for a data-first marketing mindset.

Jun 2006 – Jun 2007 · 1 yr · Gurgaon, India · On-site

• Advised leading retail and FMCG clients on brand strategy, go-to-market execution, and marketing ROI optimization. Conducted consumer insight studies, developed GTM plans for new product launches, and recommended data-driven solutions to improve marketing effectiveness. Built a strong foundation in strategic consulting, brand diagnostics, and market entry frameworks.

Feb 2003 – May 2004 · 1 yr 3 mos · Kolkata Area, India · On-site

• Advised retail and FMCG clients on go-to-market strategy, brand positioning, and operational transformation -- including Metro Cash & Carry’s market entry into India. Worked on location mapping, consumer segmentation, and process improvement initiatives that enhanced marketing effectiveness and business agility. Developed early expertise in aligning brand strategy with business objectives in high-growth, emerging markets.