Anuj Soni

CEO

Singapore, Singapore, Singapore10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in strategy and consulting.
Led high-impact initiatives for business growth at Shopee.
Expertise in e-commerce and market entry strategies.

Stackforce AI infers this person is a strategic leader in E-commerce and Consulting sectors.

Contact

Skills

Core Skills

Commercial StrategyBusiness GrowthMarket Entry StrategyMarketing ManagementMonetization StrategySeller ManagementStrategic ConsultingCost OptimizationProduction EfficiencyMarket StrategyCustomer RetentionData AnalysisHealthcare ConsultingSales Targeting

Other Skills

Team ManagementCampaign ManagementGTM StrategySales Pipeline ManagementIncentive CompensationMicrosoft ExcelPowerPointTableauAlteryxSQLVBAPharmaceutical IndustryIncentive ProgramsGoal AnalysisVisual Basic for Applications (VBA)

About

I am a strategy professional with over 10 years of experience spanning e-commerce and management consulting. My career has taken me across multiple geographies, and I am currently based in Singapore. At Shopee, I lead the Commercial Strategy team under the COO office, where I drive high-impact initiatives focused on business growth and cost optimization across key Southeast Asian markets. Previously, I played a pivotal role in scaling Shopee Live commerce regionally, shaping seller management and monetization strategy in the Philippines, and leading market entry efforts for Shopee India. Before joining Shopee, I spent five years in management consulting—three years at BCG and two years at ZS Associates—delivering strategic solutions for clients in FMCG, TMT, healthcare, food tech, and real estate sectors.

Experience

10 yrs 6 mos

Total Experience

3 yrs 6 mos

Average Tenure

5 yrs 10 mos

Current Experience

Shopee

4 roles

Senior Manager, Shopee COO Office

Promoted

Jan 2024 – Present · 2 yrs 4 mos

Manager, Commercial Strategy

May 2022 – Mar 2024 · 1 yr 10 mos

Lead Commercial Projects team responsible for Growth, Cost Optimization & overall Ecosystem health across SEA+TW markets
Work directly with Shopee CEO & COO on key business goals & projects
Collaborate with 7 SEA+TW markets to strategize, execute business priorities & find new opportunities
Led Influencer Marketing, Shopee Live & other engagement features such as Videos, and Shopee Feed

Commercial StrategyBusiness Growth

Head Of Marketing

Promoted

Jun 2021 – Apr 2022 · 10 mos

Market Entry strategy for Shopee India launch and grew the team to 300 members
Marketing Head (70 members team) for Shopee India & led all in-app, offline, online campaigns
Focused on Online marketing – Shopee became 2nd top downloaded app on Playstore in 3 months
Led Social Media Community – when Shopee closed, it had ~400k followers on IG & 325k on FB

Market Entry StrategyMarketing Management

Seller Management Head

May 2020 – May 2021 · 1 yr

Designed & grew Monetization programs such as Free Shipping Special, Coins Cashback, Paid ads & Marketing Packages
Managed Philippines Seller Ecosystem end to end incl. Acquisition, Growth, improving activeness

Monetization StrategySeller Management

Boston consulting group (bcg)

3 roles

Consultant

Jun 2019 – May 2020 · 11 mos

GTM strategy and sales pipeline tracking for product launch for one of India’s largest real estate companies.
Worked with a major telecom operator on a cost optimization project, with a focus on headcount rationalization and organizational efficiency.

Strategic ConsultingCost Optimization

Senior Associate

Jun 2017 – May 2019 · 1 yr 11 mos

Developed and executed production efficiency enhancements and labor cost optimization strategies for a leading textile manufacturer in Indonesia and Thailand.
Led go-to-market (GTM) excellence initiatives for a major footwear brand in India, driving improvements in sales effectiveness and channel performance.
Collaborated on big data analytics use cases with one of India's largest media companies, uncovering insights to support strategic decision-making and audience engagement.

Production EfficiencyMarket Strategy

Summer Associate

Apr 2016 – Jun 2016 · 2 mos · Gurgaon, India

Assigned on project with India’s largest food tech startup - module focused on enhancing customer retention and improving lifetime value
Secured a Pre-Placement Offer (PPO)

Customer RetentionData Analysis

Zs associates

Business Operations Associate

Jun 2013 – Apr 2015 · 1 yr 10 mos · Gurgaon | US East Coast

Worked on projects in USA healthcare industry across incentive compensation design, product launch and Sales target setting.
Secured Review Rating in top 10%ile out of 200+ Associates in yearly review.
Only team member selected for onsite client visit to Boston, USA for training & onboarding of the client for Sales Targeting project
Trained & mentored employees in ZS Delhi & Pune offices on MS Excel, MS Powerpoint and project related tools

Healthcare ConsultingSales Targeting