Mar 2024 – Feb 2025 · 11 mos · Bengaluru, Karnataka, India · On-site

• Set up the CRM (Hubspot), sales process, website, and marketing operations
• Set up the outbound engine for US market including email deliverability, email automation platform (SmartLead) and messaging
• Manage an outbound agency to generate 6-8 SQLs per month focusing on an ICP in US with $500Mn+ in revenue

Sep 2023 – Present · 2 yrs 6 mos · Remote

Jul 2022 – Oct 2023 · 1 yr 3 mos · Remote

• Set up the partner marketing function for acquisition and co-marketing with partners to drive engagement & revenue
• Managed the outbound agency to aid partner acquisition, generating 6-10 qualified meetings per month
• Managed events (in-person in US and virtual webinars) to drive partner awareness & acquisition

Aug 2020 – Mar 2024 · 3 yrs 7 mos · Remote

• Set up and manage demand generation for US market to go from 0 to 200+ MQLs per month, helping drive revenue from 0 to ~$7M in 3.5 years
• Set up the in-house outbound process including email deliverability, setting up Smartlead & creating the messaging
• Hired & trained SDRs with one of them going on to become a partner account
• executive in ~2 years

Dec 2017 – Jul 2020 · 2 yrs 7 mos · Remote

• Set up and led marketing from zero to 70-80 MQLs/month
• Set up marketing operations including HubSpot, Google AdWords, Google Analytics, Zoom Webinars
• Set up and executed the outbound operations including data sourcing and cadence via tools such as Zoominfo, Seamless.ai, Klenty and Reply.io
• Responsible for strategy and execution of content marketing including SEO, blogs, webinars, and social media. Built an organic subscriber list of ~5000 with 80% from the customer success domain.
• Paid marketing to create awareness and generate MQLs in the US market with an average cost per MQL of ~$150
• Planned the LinkedIn Video strategy which led to the CEO being chosen as one of LinkedIn's Top Voices 2019
• Brand awareness and demand generation via sponsoring / attending events such as SaaStock 2018, SaaStr 2019, The Customer Conference London 2020, SaaStock Remote 2020
• Sales enablement via collateral such as case studies, competitive analysis, ebooks, etc.

Nov 2017 – Present · 8 yrs 4 mos · Bengaluru, Karnataka, India · On-site

• For the longest time, I daydreamed about becoming an influencer who writes like Jarrod Kimber or talks like Peter Drury or can travel the world and document his food journey like Anthony Bourdain. So, I write on Substack and post pictures (yes I’m old school and don’t like reels) on Instagram.

Feb 2017 – Nov 2017 · 9 mos · Bengaluru Area, India

• Email marketing:
• Set up the marketing automation tool GetResponse
• To nurture existing and new leads, and convert them to marketing qualified leads via nurture tracks and drip campaigns
• Increased open rate from 2-3% to 10%+
• Client engagement - Planned and executed client engagement via email marketing, the corporate website, and the SaaS portal, and via offline engagement such as seed calendar marketing
• Digital marketing:
• Planned paid ad campaigns on Google and Facebook to generate 300 leads per month. Reduced CPL from INR 550 to INR 300-350
• Planned Twitter and LinkedIn marketing to increase online followers and engagement
• Sales Enablement - Created content (case studies, emails) to enable the sales team to reduce the time from first touch to meeting scheduled
• Website engagement: UX/UI and content evaluation for the corporate website and the SaaS portal to help increase traffic by 2X
• Referral program: Setup the referral program via InviteReferrals

Jan 2015 – Jan 2017 · 2 yrs · Bengaluru Area, India

• Content marketing:
• Lead the content marketing efforts and ensure content strategy is in line with the brand strategy
• Created engaging demand generation content for blogs, social media, online communities, internal communication, website, SEO, etc. to promote Aryaka
• Worked with graphic designers to develop relevant graphics for all content
• Digital Marketing:
• Planned and implemented Social Media campaigns across channels (Facebook, Twitter, LinkedIn, Google+, etc.)
• Planned and executed paid advertising campaigns to increase brand awareness and generate leads
• Community manager for Aryaka on Spiceworks and LinkedIn
• Social listening to engage with customers, prospects and influencers
• Analyzed marketing metrics using Google Analytics, Hootsuite reports, Facebook insights, LinkedIn analytics, etc. to optimize the marketing efforts
• Advocate marketing:
• Launched Aryaka Elite, the customer and employee advocacy program, on the advocacy platform Influitive
• Day-to-day management of Influitive to increase social amplification and drive reviews, references, referrals and more via gamification of marketing challenges
• Key Achievements:
• Verified Twitter handle with 13,000+ organic followers
• Onboarded 100+ customers to Influitive with a consistent 40%+ engagement rate

Mar 2013 – Dec 2014 · 1 yr 9 mos · Bengaluru Area, India

• Digital Marketing:
• Planned and executed social media campaigns on digital media like LinkedIn, Twitter, Facebook, and Google+
• Community manager for Aryaka on LinkedIn and Spiceworks
• Provided information and insights regarding the effectiveness of the marketing campaigns to optimize the marketing efforts
• Corporate Marketing
• Conceptualized design and prepare content for newsletters
• Designed infographics, banners, ads, etc. using Photoshop, PowerPoint and online tools
• Conducted marketing training for new recruits
• Key Achievements:
• More than 100% increase in social media followers
• Successful execution of the social media campaign for 2014 Gartner Magic Quadrant announcement and State of Enterprise WAN report 2014

Apr 2012 – Feb 2013 · 10 mos · Gurgaon, India

• Part of the Corporate Strategy Group in charge of East region of Videocon's CEHA business, overlooked key initiatives across dealer network expansion, marketing support, new product launches and overall business hygiene.
• Marketing Management
• Marketing strategy for the brands Videocon, Sansui and Kelvinator during Durga Puja in eastern India:
• Planned the budget for marketing for Durga Puja 2012 for East region
• Devised strategy for ATL, BTL & PR
• Coordinated with corporate marketing team and negotiation with local BTL vendors for implementation of marketing & PR activities
• Marketing Handbook 2013
• Researched and gave insights for marketing handbook to restructure the marketing division
• Established guidelines for marketing for 2013
• Business Strategy
• Weak area business development strategy for eastern India for Durga Puja 2012 to help increase sales and cover past shortfalls in the region
• Trend analysis and generated insights for Business Planning 2013 for the East region
• Analysis of GPS usage to improve process and ensure optimization of sales force tracking

Apr 2011 – May 2011 · 1 mo · Gurgaon, India

• Devised and implemented facebook marketing strategy for Sony Ericsson India
• Promotion of new launches like Sony Xperia arc and Sony Xperia Play
• Developed content and calendar for facebook promotions
• Achieved an engagement ratio of 15%-20% on facebook and a fan base of 450,000 by end of June, 2011
• Designed and implemented Rock Rules tab in collaboration with Vh1 India to cross promote Vh1 and Sony Ericsson India facebook pages
• Proposal for Reckitt Benckiser
• Devised and proposed strategy for online awareness of Veet and Airwick and digital strategy for Vanish to engage urban young, professional women (single/young homemakers)

Jun 2008 – May 2010 · 1 yr 11 mos · Kolkata, India

• Responsibilities:
• New business development
• Prepared marketing & sales plans/presentations, SWOT analysis of projects
• Monitored the projects from start to end, ensuring that goals/objectives were achieved within the time frame assigned to them
• Key Assignments:
• Distributorship of 3M India Limited – Prospecting distributorship of 3M’s Corrosion Protection Products for Eastern India
• Electrical Utilities Project for West Bengal and Rajasthan State Electric Boards
• Composite Products Project in collaboration with Macedon Vinimay Pvt. Ltd.