Cam T.

CEO

San Francisco, California, United States18 yrs experience

Highly Stable

Key Highlights

Proven track record managing $30M marketing budgets.
Expert in integrated marketing and demand generation strategies.
Led cross-functional teams to drive operational excellence.

Stackforce AI infers this person is a seasoned marketing leader in the MarTech industry.

Contact

Skills

Core Skills

Integrated MarketingStrategic PlanningBrand AwarenessLead GenerationDemand GenerationPerformance MarketingMobile MarketingAcquisition MarketingOnline AdvertisingCampaign ManagementIntegrated Multi-channel MarketingDigital MarketingMedia Planning

Other Skills

Marketing StrategyTeam ManagementMarketing OperationsMarketing Budget ManagementTeam LeadershipMarketing CampaignsLeadershipBudget ManagementOutdoor AdvertisingEvent Marketing StrategyContent SyndicationPaid Media StrategyNegotiationPaid Social MediaRemarketing

About

Seasoned marketing leader with extensive experience in integrated campaigns, digital marketing, performance marketing, and marketing operations, including strategy and planning. Proven track record for managing large budgets up to $30M and complex projects driving stakeholder alignment and collaboration among cross-functional teams and third-party vendors. Compassionate and data-driven marketer with a passion for delivering best-in-class demand generation and campaign strategies.

Experience

18 yrs

Total Experience

2 yrs 7 mos

Average Tenure

1 yr 2 mos

Current Experience

Various companies

Certified Yoga Instructor & Volunteer

Mar 2025 – Present · 1 yr 2 mos

Dedicated time to personal passions and to recharge—I build and lead weekly yoga classes that create engaging customer experiences and advocate for wellness at a high-traffic studio. I also volunteer at the SF SPCA supporting the adoptions experience through marketing amplification, photography, and workflows with the mission to help shelter animals find their forever homes.

Confluent

Director, Marketing Planning

Dec 2023 – Dec 2024 · 1 yr · San Francisco Bay Area · Remote

Spearhead strategic marketing planning and integrated marketing across a global marketing org while managing a dedicated team of six marketing program managers; established the first rhythm of the business for marketing.

Integrated MarketingStrategic PlanningMarketing StrategyTeam ManagementMarketing Operations

Salesforce

3 roles

Director, Marketing Strategy & Planning

Jan 2021 – Jan 2023 · 2 yrs

Led planning and strategic initiatives for SMB & self-service CRM (Salesforce Easy) marketing team to drive operational excellence.
Other Roles/Achievements:
2021 & 2022: Salesforce Impact Trailblazer (Volunteering/Community Service)

Strategic PlanningIntegrated MarketingMarketing Budget ManagementTeam LeadershipMarketing Operations

Director, Integrated Marketing

Promoted

Jan 2018 – Jan 2021 · 3 yrs

Successfully increased brand awareness and consideration for CRM products via campaigns in high TAM (total addressable market) & low penetration markets lifting unaided awareness, generating leads, and driving new logo growth. Developed and executed end-to-end integrated campaigns across paid media, content sponsorships, digital channels, and local event activations. Led the SMB Dreamforce experience including event and campaign strategy, messaging framework, demand generation and sales enablement.
Other Roles/Achievements:
2020 - 2021: SBEBU Equality Group (Philanthropy Chair) & SMB Grants Program committee
2020 - Salesforce Accelerate 1-Year Leadership Program
2018 - 2020 - Salesforce Marketing Mentorship Program committee leader
2019 - Salesforce Corporate Message Certification Ambassador

Brand AwarenessMarketing CampaignsLeadershipBudget ManagementOutdoor AdvertisingTeam Management+2

Sr. Manager, Digital Media & Demand Generation, Desk.com

Jan 2015 – Jan 2018 · 3 yrs

Oversaw paid marketing channels - content syndication, programmatic display, paid social, SEM and review sites to drive trials, pipe & ACV for Desk.com & SMB.
Achievements:
2018 - SMB Marketing MVP
2017 - Dreamforce Speaker, "10 Ways a Small Business Can Drive More Leads"

Content SyndicationLead GenerationPaid Media StrategyNegotiationDemand GenerationMarketing Budget Management

Livingsocial

Senior Manager, Digital Marketing

Mar 2014 – Oct 2015 · 1 yr 7 mos · San Francisco, CA

Performance marketing lead managing display, paid social, retargeting, & mobile marketing strategies for startup e-commerce company (acquired by Groupon).

Mobile MarketingNegotiationPerformance MarketingPaid Social MediaRemarketingDisplay Advertising

Yahoo!

2 roles

Sr. Acquisition Marketing Manager (Media Strategist Consultant), Yahoo! Small Business

Jan 2013 – Jan 2014 · 1 yr

Drove multi-channel online acquisition marketing strategy including display advertising, cross-Yahoo! integrations, SEM, affiliate, email, & mobile for subscription-based business.

Online AdvertisingBusiness-to-Business (B2B)Acquisition MarketingDisplay CampaignsDigital Media

Lead/Sr. Marketing Manager

Jan 2007 – Jan 2011 · 4 yrs

Marketing lead for Yahoo ecommerce properties with expertise in display advertising, media planning & strategy working on various global, large-scale campaigns. Managed a direct report and agencies.
2010 - 2011: Sr. Manager, Global Direct Marketing (Media Planning & Strategy)
2009 - 2010: Sr. Consumer Marketing Manager/Lead, Y! Listings (Travel, Shopping, Autos)
2007 - 2009: Sr. Marketing Manager/Lead, Yahoo! Shopping

Team ManagementEmail MarketingDirect Response MarketingMedia PlanningDigital Marketing

Electronic arts (ea)

Sr. Marketing Manager

Jan 2011 – Jan 2013 · 2 yrs

Led integrated marketing campaigns, website programming, seasonal/game launches, & cross-promotions for gaming website, Pogo. Managed a team of 3.

Campaign ManagmentCross PromotionsOnline Product LaunchesTeam ManagementIntegrated Multi-Channel MarketingWebsite Promotion+1

Walmart ecommerce

Marketing Manager/Associate, Online Marketing

Jan 2007 – Jan 2008 · 1 yr

Managed a portfolio of paid marketing channels including comparison shopping engines and portals (Google, Yahoo & Bing) to achieve positive ROAS targets.

NegotiationDigital MarketingMarketing AnalyticsPerformance MarketingDigital Media