Feb 2022 – Jan 2024 · 1 yr 11 mos · Los Gatos, CA

Feb 2020 – Dec 2022 · 2 yrs 10 mos · San Francisco, California, United States

Jan 2020 – May 2020 · 4 mos · Mountain View, California, United States

• I support the Confluence product teams, performing research to help deliver a world class collaborative workspace where teams and knowledge meet to achieve great things. I execute research initiatives that include both foundational insights and tactical user testing, currently focused on new analytics-driven automation solutions.

Jan 2019 – Feb 2020 · 1 yr 1 mo · Palo Alto, CA

• HDCrypto is a first-of-its-kind mobile cryptocurrency trading platform designed to leverage machine learning and AI to empower everyday traders to make complex trade executions otherwise only available to institutional investors. As a small startup, HD Crypto hired me to develop customer personas and perform exploratory research to help the team define its product offerings and go-to-market strategy. I executed on an international survey of users, defined user personas, and conducted generative workshops to help the team synthesize and integrate my findings. I reached outside of my comfort zone by supporting the team in UX design activities, producing the initial prototype that we user tested with early adopters. HDCrypto is in the process of being acquired by a large international trading platform looking to enter the crypto space and harness the power of human-usable machine learning.

Jan 2014 – Jan 2022 · 8 yrs

• Bibek Solutions is a research consulting firm that collects and analyzes national consumer data to provide critical insights for both public and private industries. I performed deep qualitative and quantitative analysis to inform product development, marketecture positioning, and policy exploration. I frequently led UX research projects for clients exploring both market and product opportunities, while mentoring junior researchers and coordinating the production of artifact deliverables with SW and UX teams. Over the course of my tenure here, I led international research initiatives and developed UX strategies for industry leaders such as Facebook, Samsung and Salesforce, as well small and scrappy silicon valley startups in fintech, retail and healthcare sectors. As a senior researcher at Facebook, I led global strategic research for the newly formed Faith and Spirituality Team, which led to major pivot of the first features on FB Groups, Pages and Live. I also helped develop a tactical rolling research program to inform and guide the feature set of new F&S products, and later on IG Feed.

Jan 2013 – Jan 2018 · 5 yrs

• I supported generative activities for both qualitative and quantitative research, which included executing surveys, performing interviews, synthesizing findings, and producing reports. I routinely engaged with stakeholders during project kickoffs to scope and ideate around research opportunities. I drove and successfully delivered a comprehensive catalogue of research tools and methods offerings, which helped our clients identify new opportunities for research and ultimately led to the on boarding of several projects netting the firm over $300,000 on follow-up research activities.

Jul 2011 – Dec 2012 · 1 yr 5 mos · San Francisco Bay Area

• Served as a UX design and research adviser for a versatile platform connecting merchants to customers, charities to businesses, and savings to users. Encouraging crowd-sourced distribution and generating promotional freebies through the use of social media-- GrabEzy allows users to monetize their social streams by working together.

Jan 2011 – Jun 2012 · 1 yr 5 mos · Greater New York City Area