Mar 2012 – Jul 2017 · 5 yrs 4 mos · Mumbai Area, India

• Responsible for conducting and instituting in depth consumer researches (both qualitative and quantitative) for MTV’s shows such as Coke Studio, Webbed, Splitsvilla, Roadies, Unplugged, etc. This includes analysis of overall programming and music content (through focus groups, ethnographies, segmentation studies, digital analysis tools, etc); the results of which impact programming, marketing, communication and sales teams. Help derive biz and programming strategy through analysis of MTV properties, as well as competition analysis.
• Conduct regular brand exercises, including intensive equity exercises, and align it with business and strategic goals across teams.
• Responsible for conducting MTV’s flagship annual headline youth study (some of the largest youth studies created in the country and across Viacom internationally). This includes co-authoring and publishing comprehensive trend study books (MTV Power of One 2012 and MTV Curious Minds 2014). This annual study also drives the MTV Youth Marketing Forum- MTV’s annual marketing forum that is driven through consumer insights (www.mtvplay.in/curiousminds and www.mtvplay.in/powerofone).
• The 2014 qualitative study was picked by ESOMAR 2014 to be presented as a case study at Nice, France. Have co-authored the paper and the presentation for this on how to inspire and engage young people today.
• Conduct roadshows and workshops for MTV’s key clients for better understanding the youth, through insights, customized to the client and the industry.
• Created and managed a brand property and short format show for MTV (MTV Campus Diaries), through a college connect program, which connects the brand to the youth: over 200+ colleges in India.
• Part of Viacom’s International Trend Watch team that regularly puts together a report on youth trends across the world, that is shared across Viacom globally.

Feb 2010 – Aug 2011 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Account Manager, Fisheye Creative Solutions, Bangalore
• Responsible for account management, strategizing and planning on existing brands and new businesses.
• Brands worked on: Kings XI Punjab, Advantage Raheja, Phoenix Properties, Greenpeace, ITC Infotech, Meera Mahadevia, UKn Developers, Pashmina Developers, Sonata Software, The Silk India Company, Golden Gate Properties, Prisha Properties etc.
• Conducted market research, brand studies, SEO, SEM and social media evaluation as part of brand identity and competitive analysis exercises.
• Integrated online marketing and website design as part of the marketing mix for Fisheye’s web partner Speechless (www.speechless.in) for the following clients:
• Kings XI Punjab, Meera Mahadevia, The Silk India Company, Silktex, Phoenix Market City (Bangalore), Pebble Bay (Raheja), UKn Developers, Incredible Indian Outdoors, Krayon Pictures.

Jan 2009 – Dec 2009 · 11 mos

• Doodle 4 Google (2009): Launched this competition for India, where we invited children all around the country to use the Google logo to create a new logo for the Google homepage. As project leader, was in charge of planning, promotions, execution, logistics, content for website, the final event and post campaign data management. (www.google.co.in/doodle4google)
• Online advertising for Google: Trained to study products and create online ad campaigns to maximize advertising and ROI goals. Managed all in-house Google ads for the India market.
• Google Marketing Roundtables: Organized roundtable events to bring in senior executives (CMOs and CXOs) from the Finance, Auto, Music and Entertainment industries to brainstorm about marketing and advertising online.
• Marketers Handbook 2009: Created a case study hand book for internal sales teams to use as a reference guide/repository of success stories, as well as to use as collateral for their sales pitches.

Aug 2007 – Dec 2008 · 1 yr 4 mos

• Worked closely with and was mentored by the Director of Google India, as well as, global senior executives
• Participated in weekly chief staff meetings/discussions that drove strategy and operations
• Assisted in preparation and delivery of presentations, data analysis, and plans for all India business operations
• Co-ordinated routinely with external vendors and agencies and organised employee events including the annual national conference for all Google India employees- ISOC 2007: India Sales and Operations Conference (a one day conference for around 2000 employees at an external venue

Jul 2006 – Jul 2007 · 1 yr

• Responsible for ad approvals and email support for the US and Australian markets
• Worked on focused keyword and account optimizations to improve performance and ROI of advertisers
• Team Advisor for Hyderabad Teams for challenging policy and process related issues
• Part of the Hiring team for Google India for over 2 years
• Part of various people engagement teams such as the Ambassador Program, Noogler Program etc.