Nov 2021 – Sep 2024 · 2 yrs 10 mos · Noida, Uttar Pradesh, India

• Business Head - BFSI Consumer Payments (Jun'22 onwards)
• Business Product Head - Paytm EMI (Nov'21-Jun'22)

May 2021 – Nov 2021 · 6 mos · Mumbai, Maharashtra, India

Aug 2020 – May 2021 · 9 mos

• Product Management - Unsecured Business Loans at Clix, co-created products with Fintech Partners (unsecured loans)

Nov 2019 – Aug 2020 · 9 mos

Jun 2017 – Nov 2019 · 2 yrs 5 mos

• End to end product management for Credit Cards Lending Portfolio for Citi
• Key Responsibilities:
• Own and execute the digital sales strategy to deliver a strong sales and on-boarding experience
• Increase digital channel share and meet sales metrics for online acquisitions
• Financial management of the portfolio – P&L ownership, pricing and credit policy actions
• Lead technology initiatives across new product development, digitization and process enhancements

Jul 2015 – Jun 2017 · 1 yr 11 mos

• Responsible for cross sell of Loan on Credit Card and Insurance products via Digital channels and scale up e-channel contribution to total business acquisition
• Leverage owned media channels for cross sell at zero cost of acquisition and extend the model to paid media channels such as facebook at minimal CPA
• Migrate sales from offline to online channels; develop pure straight through modules of acquisition providing a swift and seamless digital buying experience to customers
• Manage end to end funnel optimization to increase lead flow and conversion

Jun 2013 – Jun 2015 · 2 yrs · Gurgaon, Haryana

• Responsible for conceptualizing and implementing data-driven insights to improve the Investments and Insurance portfolios of the bank and drive Sales productivity
• Channel Analytics
• Worked with the Sales & Distribution Team to drive Sales Productivity and improve deployment strategy
• Set up the Real Time Geo-Targeted SMS program for Pan India S&D deployments
• Retail Banking Segments Analytics
• Worked with the Investments, Insurance & Retail SME teams to design and execute acquisition and cross sell campaigns across these products
• Responsible for setting up execution platforms to drive sales discipline and increase product penetration
• Tasked with end to end implementation of key regional projects in India such as Net New Money

May 2012 – Jul 2012 · 2 mos · Gurgaon, India

• 'Firmographic Model' - Profiling Retail SME customers basis the nature of relationship with Citibank
• Estimate firmographic parameters such as turnover, industry of operation basis their financial and transaction behavior
• Determine potential RSMEs with lending needs to drive business lending
• Offered full-time employment (Pre-Placement Offer) based on performance as intern.