Jun 2023 – Mar 2024 · 9 mos · Gurugram, Haryana, India · On-site

Jul 2022 – Jun 2023 · 11 mos

Sep 2021 – Jul 2022 · 10 mos

May 2021 – Sep 2021 · 4 mos · Delhi, India

• Identified and targeted relevant user cohorts based on cart value and order frequency through campaigns, in-app assets, merchandising experiments and offer-led communications
• Developed mobile marketing roadmap increasing e-mail open rate by 7% within 4 weeks
• Managed content strategy for social media, emailers, notifications and in-app assets
• Launched 15- minute delivery proposition across media channels
• Introduced recipe and nutrition sections on app achieving an average CTR of 6% within 4 weeks
• Used tools including Clevertap and Tableau for user data analysis and campaign management

Apr 2020 – May 2021 · 1 yr 1 mo

• Successfully launched and monitored brand campaign to drive brand awareness delivering 85mn+ impressions and a 5X increase in App MAUs
• Increased followers by 7.5% on Instagram and 10% on LinkedIn through implementation of new social media strategy and incorporation of additional content buckets
• Launched and managed the Mint Masterclass program (Go-to-market strategy, PnL and platform) generating INR 1L in ticketed revenue engaging with 12+ start-ups
• Increased subscriptions by 30% through digital marketing campaigns and feature launches
• Created marketing annual operating plan by analyzing product metrics and brand data and
• defining required actions in collaboration with product, subscription and research teams
• Implemented a unified brand identity across the Mint product suit post conducting a brand audit
• Responsible for social media and creative agency management (briefing to material release)
• Maintained quarterly brand track to gauge brand health and product perception

Apr 2019 – Apr 2020 · 1 yr

• Generated revenue of ~ INR 35 Lakhs from 3 corporate clients by creating a branded property during COVID-19
• Created Brand Campaigns, Content Strategy and IPs for client and partner brands
• in partnership with Marketing, Sales, Digital and Content teams to deliver impactful campaigns
• Undertook media planning across print, radio, digital, on-ground media to deliver Advertiser RoI
• Worked closely with Key Accounts teams to identify and leverage monetization opportunities
• and deliver pitches to clients across sectors
• Worked on projects as part of the central corporate strategy team

Apr 2018 – Jun 2018 · 2 mos · Gurgaon, India

• Undertook competition benchmarking to analyse advertising trends and revenue sources to formulate relevant marketing recommendations
• Undertook Digital Marketing to curate content and analyse trends (Mentions, Insights) for Social Media handles (Facebook, Twitter)
• Conducted primary and secondary research and undertook analysis of data for purposes of creating brand solution
• Received Pre-Placement Offer

Mar 2018 – Mar 2019 · 1 yr

• Headed Partnerships and Marketing vertical
• Generated in-kind sponsorship worth 13.5 lacs converting over 32 sponsors from various domains
• Crafted integrated marketing plans for our partners along with TEDxMICA
• Designed personalized value model for prospect sponsors, leading a team of 13 individuals responsible for generating sponsorship, pitching, client servicing and delivery
• Negotiated, planned and managed budget worth 27 lacs
• Was part of the core organizing team and co-lead Curation, Logistics and Design verticals

Aug 2017 – Mar 2018 · 7 mos

• Managed Social Media Accounts (Facebook, Instagram, Twitter) for TEDxMICA in consultation with third parties (including content, reach and Ads)
• Undertook Digital Marketing effort directed at generating sales
• Handled internal communication with respect to coordination, activation and PR
• Handled external communication with stakeholders
• Responsible for National trend of #TEDxMICA2018 on Twitter (Tools Used: Ads, TweetDeck)

Sep 2015 – Sep 2016 · 1 yr

• Actively worked on two key projects:
• 1. Project Azmat: An endeavor to rehabilitate a community of women in Haryana, which was previously engaged in manual scavenging by organizing them into a cleaning-products manufacturing micro-enterprise.
• 2. Project Kayakalp: An initiative to revive the age-old art form of puppetry and empower traditional artists through conceptualization of shows on contemporary themes that appeal to modern audiences.

Sep 2014 – Sep 2015 · 1 yr

• Led a team of 60 members to undertake online marketing via digital media platforms and offline outreach events
• Generated 140% YoY increase in visibility, reaching out to over 60,000 people through effective digital campaigns and Advertising
• Managed social media properties of Enactus SRCC including Facebook, Instagram and Twitter
• Conceptualized the quarterly newsletter for partners
• Undertook fund-mobilization through the Wal-mart Women’s Empowerment Grant and Blue-Dart Empowering Competition among others, contributing to over 10% of the organizational revenue generation
• Developed proposals and presentations for funding and partnership
• Guided the team to receive the NGO Excellence Award for Social Consciousness 2015
• Initiated and implemented ‘Enactus at Raahgiri’ - an offline marketing event thus reaching out to an audience of over 1000 people, in collaboration with the Times of India

Jun 2015 – Jul 2015 · 1 mo